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Content Creator/Producer

Lyka

Application ends: June 13, 2024
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  • Date posted
    May 14, 2024
  • Location
    Hybrid
  • Apply before
    June 13, 2024
  • Career Level
    Any

Job Description

Description

Who are we?

Lyka is an Australian founded pet wellness company that’s shaking up an outdated industry and paving the way for happier, healthier pets. Despite medical advancements, animal lifespans are on the decline. Today, the average pet only reaches 37% of their full potential lifespan and statistics have shown us that many suffer from dental disease, cancer, and obesity. Simply put, the status quo is not enough.

As humans, we’ve experienced firsthand the positive impact fresh wholefoods can have on our health and wellbeing, and we believe our furry friends deserve the same. We’re on a mission to do just that, starting with nutritionally balanced, wholefood meals delivered direct to doors around Australia. As the world’s most sustainable pet wellness company, we’re putting pets and our planet first — one bowl at a time.

Today, we are proud to share we’ve served almost 30 million meals to puppers and their parents across Australia, and this is just the beginning. Our vision is to create multiple nutritional products, adding disease prevention meals and supplements, and expand into new markets.

Currently, we have a team of 200+ pet-obsessed people and we’re continuing to grow (yes, looking at you!). These carefully selected people are dedicated to building the next generation of technology and products to help empower pet parents to take control over their pet’s wellbeing.

To date, we have raised over $60M in funding from venture capital investors and pet industry insiders, who believe in our mission and ability to drive change in a stagnant industry, providing nutrition that nourishes puppers from the inside out.

Are you ready to shake things up and give pets the life they deserve? Come join our pack!

Our Mission

The time we share with our pets is being cut short. Despite medical advancements, they’re getting sicker earlier. They’re dying prematurely. The industry has it backwards — prioritising treating symptoms instead of addressing the root cause. That’s where we come in.

At Lyka, we take a preventative, holistic and personalised approach to pet care. We look at the full picture, factoring in the diet, lifestyle and environment of each individual animal.

We don’t stop at symptoms, instead we dig for the root cause. We create nutrition plans unique to each pet, because it’s not just about living longer, but living well too.

Our mission is to increase the lifespan of dogs and cats.

The Opportunity

We’re looking for a skilled content creator with experience writing, editing and shooting videos for social channels, to join our in-house creative team.

Responsibilities

  • Manage and execute creative advertising assets that support our digital channels including Meta, Tiktok and Youtube
  • Identify, create and source compelling customer stories and testimonials that support our marketing and performance communications
  • Collaborate with our creative and performance teams on creative briefs and performance content calendar
  • Write scripts, shoot and edit social-led video executions that are on brand
  • Work with our in-house creative team (including designers, producer and editor) to create and produce high-quality video and static content
  • Support on ideation and optimisation of content partnerships
  • Apply data and insights to optimise and drive high-growth advertising; investigate, articulate and apply Lyka customer learnings and insights to ideas
  • Live and work in accordance with Lyka’s values and principles at the workplace

Requirements

  • 3+ years’ experience in creative advertising or direct to consumer space, working across a diverse range of media
  • Experience and proven results in creating high-performance content across social platforms including Meta, Tiktok and Youtube
  • Proficient understanding of performance marketing channels, social platform best practices, and user acquisition
  • Proficient use of relevant tools such as Notion, Figma, Adobe, relevant video editing platforms
  • Excellent communication skills, confidence in presenting, collaborative nature
  • Adaptive and innovative mindset, with a keen sense to test and learn winning creatives
  • Finally (in case you missed it!) you must love dogs and be passionate about improving the health of Aussie pups!

Benefits

  • Lyka is an equal opportunity employer devoted to providing a working environment that embraces and values diversity and inclusion. We celebrate diversity, are devoted to creating an inclusive environment for all staff and encourage people of all backgrounds to apply. If you have any support or access requirements, we encourage you to advise us at the time of application.
  • Work in a fast-growing start-up, experiencing what goes behind the scenes to sustain hyper-growth for a start-up with a physical product!
  • Growth and Development – Lyka is growing extremely quickly, which means you will have the opportunity to experience different challenges every day and progressively acquire more responsibilities as our facility and team expands. We provide an annual L&D budget for you to continue your personal development.
  • Work for a sustainability focused company – we care about the health of our dogs and our planet. We’re proud to be Australia’s only carbon-negative and plastic-negative pet company and we’re always looking at ways for us improve sustainability practices.
  • Be part of a diverse top talent team, coming from widely different backgrounds and geographies.
  • 12 weeks of paid parental leave for primary and secondary carers, along side 2 weeks of miscarriage leave in the first twenty weeks. We also offer 18 paid weeks to both primary and secondary carers if you have been at Lyka for over two years.
  • Wellbeing assistance & tools to take care of your mental and physical wellbeing so you can do your best work.
  • Flexible working: work from where you get your best work done. We have pet-friendly offices and industrial kitchens in Sydney and Melbourne.
  • Pupper parent support to care for your furry friends – flexible arrangements for new pets, pet-friendly offices, discounts, and financial allowance for dog training & care to help them live their best life!

We are committed to building inclusive and diverse teams

Lyka is an equal opportunity employer devoted to providing a working environment that embraces and values diversity and inclusion. We celebrate diversity, are devoted to creating an inclusive environment for all staff and encourage people of all backgrounds to apply. If you have any support or access requirements, we encourage you to advise us at the time of application.