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Content Marketing Executive


Application ends: June 1, 2024
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  • Date posted
    May 2, 2024
  • Location
  • Apply before
    June 1, 2024
  • Career Level

Job Description


Role: Content Marketing Executive

Reports to: Clinical Content Specialist

Location: London

Direct Reports: 0

Working in partnership with the NHS, we are already the UK’s largest digital mental health platform for young people aged 10-25. We use the collective insight from nearly one million hours of professional support we have provided to guide people to self-help, community-support, and professional help that matches their wants, needs, and goals in life. Now, we are rapidly expanding into supporting the NHS adult population and corporate sector – providing corporate solutions to help build mentally healthy businesses, and expanding internationally.

Role Purpose:

Plan, research and create content for a range of audiences, from stakeholders to our growing community of service users ensuring your work effectively communicates our unique brand and supports people who need help.

Key Responsibilities:

Clinical content creation

  • Commission and/or create high quality therapeutic written/audio/video content for children, young people and adults in line with editorial calendar, ensuring that they give a voice to people with lived experience and/or experts
  • Support with collaborative participation projects, working with people with lived experience to create therapeutic and helpful content
  • Ensure content meets our commitments to specific cohort contracts, is responsive to commissioner/commercial requirements and reflects service user data
  • Help package content for b2b clients, ensuring content is delivered on time and to an agreed calendar
  • Commission content to a trusted pool of freelancers, proofing, editing and feeding back where appropriate
  • Proof and edit all content to ensure it is safe and adheres to age and community guidelines
  • Support regular audits of content to ensure quality, relevance and safety

Editorial planning

  • Support the Clinical Content Specialist in creating an editorial content calendar that takes into account service user needs, wider marketing campaigns, awareness days and commissioner feedback
  • Encourage a culture of evidence based practice. Use available data to assess what content would support service users and how existing content is being received and engaged with in order to plan ahead

Content creation/marketing

  • Release the potential of our wealth of clinical content by working closely with the wider marketing team and ensuring content published to the platform is reworked and utilised elsewhere, eg social channels, engagement activity, shared with b2b clients, website, commissioner emailers, etc
  • Focusing on commercial campaigns, demonstrate ability to create a range of compelling content, from blogs, articles and case studies to infographics, podcasts, videos and reports, ensuring that each piece carries clear brand messaging
  • Where appropriate, work with the design team to create visuals appropriate to each audience and in line with our brand
  • Advise on the best channels to share content, evaluating impact and adapting your approach to maximise results
  • Ensure output is accurate, high quality, clinically safe and on brand

Project management

  • Work with the commercial team to scope campaigns, agreeing on messaging, content components, channels, metrics and delivery, sharing progress as appropriate
  • Support the content team on thought leadership projects, researching and generating content to effectively communicate our brand and what we stand for


  • Proof and edit clinical content as well as output from wider Kooth teams when required, reviewing for accuracy and flow, as well as brand messaging and clinical safety


Technical Skills

  • Clinical content creation: written
  • Clinical content creation: audio
  • Clinical content creation: video
  • Clinical audits
  • Maintain editorial calendar
  • Time management
  • Use of Tableau
  • Google suite
  • Publishing content
  • Scripting and recording podcasts
  • Repurposing content
  • Creating social posts
  • Creating written and creative briefs
  • Marketing content creation
  • Assimilation of content (eg research)

Power Skills:

  • Negotiation
  • Collaboration
  • Running brainstorms
  • Self-starter
  • Attention to detail
  • Copywriting and scriptwriting
  • Sensitivity and awareness of vulnerabilities of our audiences
  • Project management
  • Interviewing
  • Research


  • Degree in relevant field
  • Minimum 3 years work experience
  • Previous roles and experience in mental health/wellbeing desirable


1. Competitive Salary:

Up to £30,000 based on experience

2. Generous Annual Leave:

Enjoy 28 days of annual leave, in addition to public holidays, providing you ample time to recharge and spend quality moments with your loved ones.

3. Professional Development:

Benefit from our yearly professional training programmes, tailored to your career aspirations and designed to enhance your skills and knowledge.

4. Financial Security:

Secure your financial future with our pension contributions and annual company share option awards, giving you a stake in the success of the company.

5. Health and Well-being:

Prioritize your health and well-being with our comprehensive AXA Health Insurance and access to an Employee Assistance Programme (EAP). The EAP offers 24/7 telephone mental health support and access to GP consultations, ensuring your mental and physical health are taken care of.

6. Life Assurance:

Gain peace of mind knowing that you’re covered with life assurance, providing up to four times your annual salary to your loved ones in the unfortunate event of your passing.

7. Flexible Working:

Embrace the flexibility of remote working, allowing you to create a work-life balance that suits your needs and maximizes your productivity.

8. Lifestyle Benefits:

Participate in the Cycle to Work Scheme, promoting a healthy and eco-friendly lifestyle, and take advantage of our Incapacity Income Protection to safeguard your financial stability in case of unforeseen circumstances.

At Kooth, we are committed to fostering an inclusive and diverse workplace that values and embraces the unique contributions of every individual. We believe in equal opportunities for all, regardless of race, colour, religion, gender, gender identity or expression or sexual orientation.

Our dedication to creating a fair and unbiased environment is reflected in all aspects of our recruitment, hiring, and employment practices. We strive to provide a work environment that is free from discrimination, where every employee is treated with respect and dignity.

Request for Reasonable Adjustments:

We are dedicated to providing reasonable adjustments to applicants and employees with disabilities or individuals who require accommodations to participate in the application process, interviews, or job-related tasks. If you require any reasonable adjustments to ensure your equal participation in our recruitment process, please inform our Human Resources team.

Your openness will allow us to work together to provide appropriate accommodations and ensure a fair and accessible application and employment experience for everyone.

Kooth plc is committed to our responsibilities for safeguarding and promoting the welfare of children, young people and vulnerable adults . We are committed to recruiting candidates who share this commitment to safeguarding, and therefore we apply robust recruitment and selection procedures to ensure that the people selected are right for the job, and that all candidates are appropriately screened prior to appointment. This will include a DBS check.