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Demand Generation Manager

Crayon

Application ends: June 1, 2024
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  • Date posted
    May 2, 2024
  • Location
    Onsite
  • Apply before
    June 1, 2024
  • Career Level
    Manager

Job Description

This role will lead demand generation for Crayon with the goal of identifying, attracting, and nurturing qualified prospects. The ideal candidate will be a scrappy marketer who is comfortable wearing many hats — from writing ad copy one minute to optimizing web traffic the next. This individual possesses the ability to successfully take programs from concept to execution. They understand and are comfortable optimizing marketing program spend, developing creative marketing campaigns, and measuring leads to closed opportunities. The ideal candidate is a data-driven marketer who looks to consistently iterate to improve performance. This is a roll up your sleeves environment where you’ll jump into various marketing channels, experiment with new ideas, and work closely alongside other teams such as sales and product. This individual will report to the VP of Marketing. A little about the job: – Manage our inbound and advertising marketing programs, including email marketing, webinars, paid advertising, and event sponsorships. – Partner with content marketing to develop campaigns from ideation through execution; including, but not limited to, copywriting for various marketing channels (email, blog, social media, web, etc.) – Partners with creative and product resources to create new marketing assets and/or update existing material – Monitor and analyze performance against lead gen goals and over past performance and continually make and implement recommendations for optimization and ongoing growth. – Conducts frequent reporting and evaluation across campaigns to determine overall effectiveness, identifying areas of opportunity – Identify new optimization tests and growth opportunities for additional investments. – Monitors trends, implements best practices and tests new techniques to drive customer acquisition. – Owns budget for paid programs, forecasting growth and performance. Sets and updates budget caps to ensure we’re pacing properly based on predetermined spend. Measures of your success: The following key performance indicators shall be used: – Pipeline Growth. In this role, you will be tasked with managing and optimizing campaigns to generate consistent pipeline growth. – Demo Request Volume. Through our inbound engine we’re consistently driving Crayon demo requests and are looking to steadily increase the number of demo requests per month/quarter. – Opportunities. Aligning with our sales team, we’re looking to increase opportunity quality and quantity to ultimately close more deals.