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Digital Brand Marketing Specialist (Toys, Confections, Snacks)

Seasoned Recruitment

Application ends: June 4, 2024
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  • Date posted
    May 5, 2024
  • Location
    Hybrid
  • Apply before
    June 4, 2024
  • Career Level
    Any

Job Description

Seasoned Recruitment is excited to partner with a leading company in the Toys, Confections, and Snacks industry, who is currently seeking a talented Digital Brand Marketing Specialist to join their team in NYC. This role is designated ‘hybrid’ with Monday and Friday working from home and Tuesday – Thursday in the office. In this role, you will be responsible for executing and managing effective digital marketing strategies to drive brand awareness, engagement, and sales. You’ll collaborate with cross-functional teams to develop and implement integrated marketing campaigns across various digital platforms, ensuring consistent brand messaging and creative execution. If you are passionate about digital marketing, deeply understand consumer behavior, and thrive in a fast-paced, dynamic environment, we encourage you to apply! Key Responsibilities: – Develop and implement digital marketing strategies to support brand objectives and drive consumer engagement and sales. – Collaborate with cross-functional teams, including Brand Managers, Creative Teams, and Social Media Specialists, to develop integrated marketing campaigns and ensure consistent brand messaging. – Manage and execute digital marketing campaigns, including email marketing, social media advertising, display advertising, and influencer partnerships. – Monitor and analyze campaign performance, utilizing data-driven insights to optimize campaigns and drive results. – Stay up-to-date with the latest trends and best practices in digital marketing, and identify new opportunities for innovation and growth. – Collaborate with external agencies and vendors to enhance digital marketing efforts, including creative development, media planning, and implementation. – Coordinate with internal stakeholders to ensure seamless execution of digital marketing initiatives. – Regularly report on key performance metrics, providing actionable insights to key stakeholders.