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Global Creative Content Manager

Digital Control Inc.

Application ends: June 5, 2024
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  • Date posted
    May 6, 2024
  • Location
    Onsite
  • Apply before
    June 5, 2024
  • Career Level
    Mid-Level

Job Description

Description

Who is DCI?

Digital Control Inc. (DCI) is the world leader in above and below-ground technology for horizontal directional drilling (HDD). Over 30 years ago, DCI pioneered HDD locating and remains at the forefront of technologies that enable the challenging task of installing critical underground infrastructure around the world. Think internet to your home, running water at your taps, or gas and electricity to keep the lights on. DCI’s mission is to advance global infrastructure through high-quality, top-tier software and hardware products backed by world-class customer support. DCI is a family-owned and operated business with a unique culture and an unwavering commitment to its people. We are a tech company that likes to get our hands dirty.

Job Summary:

DCI is seeking a Global Creative Content Manager to make an impact on the construction industry, worldwide. Fueled by energy, passion, and creativity, this person will play a pivotal role in shaping the narrative of our premium brand and products. You will have the opportunity to set the tone and craft stories that inspire our users, drive the behaviors of decision-makers, and push the industry and brand further.  This role demands a balance of creative thinking and cultural awareness to navigate the complexities of a global market, ensuring DCI’s marketing efforts are both globally unified and locally impactful.

Requirements

What you will be doing:

As the Global Creative Content Manager at DCI, you’ll lead content creation and engagement strategies across digital platforms. Responsibilities include developing compelling content, managing interactions, optimizing campaigns, overseeing reputation management, and crafting both digital and printed materials. You’ll collaborate with internal experts and key customers, travel to capture localized content, and drive advertising efforts while focusing on data analysis and community building to enhance DCI’s online presence, industry reach and brand loyalty.  We are looking for someone passionate about pushing creative boundaries and driving engagement with our audience!

Responsibilities:

  • Create unconventional, compelling, fun, and engaging content that pushes boundaries to connect with our industry uniquely.
  • Tailor content to a variety of customer audiences (dealers, end users, owners, etc.).
  • Write and develop content for digital platforms, including the DCI website, social media, SEM, and display ads.
  • Post and respond to content on digital platforms; monitor performance and optimize accordingly.
  • Oversee reputation management and respond to PR inquiries.
  • Write differentiated content for printed materials, including marketing collateral and channel training.
  • Regularly meet with internal subject matter experts to gain accurate information for content
  • Travel to project sites to conduct interviews and gather information.
  • Create inspiring ad content.
  • Monitor data and manage ad spending on all platforms
  • Develop social communities and create brand ambassadors to drive DCI loyalty.
  • Work collaboratively within a small, fast-paced, team. 
  • Assist in the writing of scripts and storyboards for video projects.
  • Assist in the development of industry award submittals, surveys, and lists.
  • Follow industry best practices for social media and other digital platforms.
  • Lead marketing campaigns for larger initiatives.
  • Coordinate communications projects with local experts in the US as well as global offices in Europe, Australia, India, China, and Southeast Asia.

Requirements:

  • Track record for creating inspiring content that drives emotion, customer acquisition, and engagement across channels.
  • Available to travel to project sites up to 20%.
  • Excellent communication skills with an ability to simplify complex topics for diverse audiences, ensuring meticulous proofreading and grammatical precision.
  • Able to effectively communicate with teammates and clients, managing multiple projects at the same time.
  • Demonstrated excellence in writing content for print and digital media channels.
  • Experience writing advertising and communications copy and content for social media campaigns and social platforms.
  • Proficiency in Meta Business Suite, Google Analytics, and Google Ads

Preferred Skills and Experience:

  • 5 years of content strategy experience at an agency or in-house creative company.
  • Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related field.
  • Knowledge of defining project schedules, scoping work, and managing stakeholders.
  • Experience in SEO and localization strategies.
  • Experience with wireframing and content modeling for web and printed material.
  • Advantageous to be fluent in Spanish (written and verbal), but not required.

Who you are:

  • You are a creative writer with a passion for storytelling and a desire to connect with people across the world.
  • You have the knowhow for building and managing effective creative communications with a knack for using data to refine your work
  • You prefer a role where you get to do a lot of different things and collaborate with others

If you’re excited about this role but your experience doesn’t align perfectly with every requirement, we encourage you to still apply. You may be just the right candidate for this or another role at DCI.

Benefits

  • Unparalleled health benefits (employer covers 99% of costs)
  • Quarterly bonuses: all employees share in the success of the company
  • Professional development
  • 401k matching
  • 4 weeks PTO 
  • Dog-friendly work environment
  • Parental leave
  • Company covers 100% of payroll taxes for state family medical leave and a portion of the WA LTC tax
  • 11 annual paid holidays
  • Free convenient parking and commuter benefits
  • Located in a quiet business park near walking trail

Compensation:

  • DCI is proud to offer comprehensive compensation packages including competitive base pay and discretionary quarterly profit sharing bonuses to all part-time and full-time team members. Base pay is reviewed at a minimum on an annual basis.
  • Pay range: $100,700 – $119,300 per year. To ensure equity, our compensation philosophy is to bring people into new roles in the range of the mid-point of that role. Factors considered for pay include the level of skill, experience, training, external market factors, and internal value.
  • Profit sharing bonus: Over the last 3 years, quarterly bonuses ranged between 11% and 27%. Future bonuses could be higher or lower depending on company profits.

Why DCI?

Work hard, play often… DCI employees are innovative and creative. Our open (forest-like) work environment creates free flowing conversations across all functions. We have gaming days; Lego challenges and ping pong matches to build on our creativity when one hits a roadblock. If that is not enough, our employees bring their four-legged companions (dogs) to work and can take them for a walk around the Green River trail. 

DCI takes pride in caring a lot about our employees. We believe that employees should not be burdened with benefits expenses, so we provide lucrative health care plans unmatched in most other companies. We also like to eat at DCI and find any excuse to celebrate the most random holidays (Pi Day, Chocolate Ice Cream Day, etc.) We have monthly catered lunches, a fully stocked snack area, sporting tickets, wellness competitions, and most importantly a team of people who will tell you that DCI is the best place they’ve ever worked. This is evident by our long service team and low turnover. 

We Celebrate Inclusion:

DCI is an equal opportunity employer. Employment at DCI is based solely on a person’s merit and qualifications directly related to professional competence. DCI does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law.

It is DCI’s policy to comply with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity. The Company’s EEO policy includes the full & complete support of the Company and all levels of leadership. Because it’s just the right thing to do. We hope you think so, too.