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Lifecycle Marketing Manager (E-Commerce)

GOVX, Inc.

$80,000 - $100,000 / year
Application ends: June 5, 2024
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  • Date posted
    May 6, 2024
  • Location
  • Salary
    $80,000 - $100,000 / year
  • Apply before
    June 5, 2024
  • Career Level

Job Description


GOVX is the #1 Ecommerce destination for those who serve our country and communities in the military, as first responders, fire fighters, emergency medical services and government employees. It is our goal for GOVX to be the starting point when our members shop online. The members should always check GOVX first to get the best value in the market.

We are seeking an experienced, results-driven Lifecycle Marketing Manager responsible for driving the strategy and execution of our performance marketing channels to deliver an exceptional experience for customers. As a key member of our team, you will play a pivotal role in driving customer engagement, retention, and loyalty within our business. A successful lifecycle marketing manager is strategic, passionate, ambitious, and a self-starter who is eager to drive the business. They excel in leadership, communication, problem solving and analytics.

As a Lifecycle Marketing Manager, you help drive our vision for GOVX to be the starting point when Members shop online.  This role will own our communication channels to our members including email, SMS and supporting paid advertising and landing page experiences.

The Lifecycle Marketing Manager role is a great opportunity to learn multiple aspects of a rapidly growing niche ecommerce business. This role has interactions with category management, brand marketing, creative, digital merchandising, customer support and external agency partners allowing exposure to all sides of our business. You will have to successfully work cross-functionally with our Site Curators, Partner Success, Marketing, Creative, Customer Service and Analytics team to maximize orders and traffic. This is a brand-new role for the business to be the advocate for our members – sharing great brands, products and services and offering amazing value.

Roles and Responsibilities:

    • Own traffic, orders and conversion goals for triggers and SMS programs.
    • Be the expert on our members and develop a segmentation strategy that we can implement.
    • Leverage existing tech stack to personalize the member journey across various touchpoints.
    • Review and analyze existing programs to make data-driven decisions to improve our member communication.
    • Optimize existing email journeys and trigger emails to drive new and recurring traffic/orders to
    • Help launch an SMS program and incorporate new SMS journeys into existing email flows.
    • Develop product recommendations block to incorporate into emails.
    • Develop A/B testing roadmap for email.
    • Support paid marketing efforts with audience segmentation.
    • Develop a strategy to grow loyalty, referrals and how to better incorporate them into our member communications.
    • Run weekly email performance meetings.
    • Understand GOVX partners and the products we offer to better serve the right brands to our members.
    • Help support key initiatives and launches of new brands and partners.
    • Understand value propositions for the member depending on where they are at in the funnel.
    • Identify promotional opportunities in existing channels to support paid marketing services.
    • Work cross-functionally with internal teams (including but not limited to category management, brand marketing, creative, digital merchandising, customer support, product development) to support the performance marketing goals.
    • Recommend business decisions to Senior Management based on market data, internal sales and profitability.
    • Complete business recaps to be shared with senior management quarterly.
    • Identify and shop retail and web-based competition.
    • Collaborate with digital merchants, brand marketing and creative to drive to relevant collection, category or landing pages from email/SMS.
    • Ability to deal with ambiguity and make decisions based on what is materially most impactful to GOVX.

Key Interface:

    • Category Management
    • Creative
    • Brand Marketing
    • Partner Success
    • External Agency Partners
    • Site Curators
    • Customer Care
    • Finance / Accounts Payable
    • IT


    • Bachelor’s Degree.
    • 5 years’ experience in email and SMS marketing; Cordial preferred.
    • 2 years’ experience in a management and people leader role.
    • Loyalty or Referral management experience a plus.
    • Google Ads, Facebook advertising experience a plus.
    • Solution and results oriented.
    • Passionate and mission driven.
    • Strong relationship building and partnership skills.
    • Excellent organizational and time management skills.
    • Strong written and verbal communication skills.
    • Superior analytical, negotiation, math and Excel skills
    • Intermediate experience with Google Analytics or a similar web analytics platform.
    • Proven ability to juggle multiple tasks and prioritize based on materiality to drive growth.

Supervisory Responsibilities
This position will have supervisory responsibilities.

Travel Requirements
This position will have limited travel requirements.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Work Environment
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Work Location
This is a hybrid position that combines working onsite at the GOVX corporate office in San Diego, CA and working remotely from home. You will be required to report to the office a minimum of three days per week and work a full eight-hour shift each day from the office. No relocation allowance or visa sponsorship will be provided.

Physical/Mental Demands

    • Physical – This is largely a sedentary role.
    • Mental – Problem solving, making decisions, interpret data, organize, read/write.
    • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Position will require successful completion of a background check and drug testing prior to starting employment.


    • Flexible Time Off, Paid Sick Leave, Paid Holidays
    • 401(k) plan with discretionary match available
    • Medical, Dental, Vision, and Life Insurance
    • Flexible Spending Account (FSA), Health Savings Account (HSA)
    • Voluntary benefits including Critical Illness, Group Accident, and Voluntary Life
    • Employee Referral Program
    • Gym on site.
    • Collaborative work environment in a modern office, stocked with drinks and snacks.
    • Lunch provided in office one day per week.
    • Discounts on the GOVX website

Salary Range
$80,000.00 – $100,000.00 annually

AAP/EEO Statement
EOE. Veterans/Disabled

About GOVX, Inc.
Savings for Those Who Serve

GOVX was founded in 2011 to offer exclusive benefits to those who serve our country. The GOVX membership is comprised of current and former members of the American military, law enforcement, firefighting, medical services, and government personnel. We are dedicated to supporting these communities and to offering unique value to our members, while delivering an authentic platform for brands to reach our growing customer base. As the largest and fastest growing digital platform serving this deserving audience, we are committed to stretching the limits of ecommerce to deliver the best assortment for our members’ on-duty and off-duty needs.


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