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Marketing Executive

The Drum

Application ends: June 9, 2024
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  • Date posted
    May 10, 2024
  • Location
    Onsite
  • Apply before
    June 9, 2024
  • Career Level
    Mid-Level

Job Description

We are looking to recruit to a Marketing Executive position in our events team. Reporting to the Marketing Manager, this role will work closely with colleagues in marketing, event production, content, data, award advisors, and digital publishing to deliver well-executed marketing activation plans and campaigns in accordance with business goals and revenue targets. Who We Are We believe that marketing can change the world for the better and that our mission is to help marketing professionals around the world to learn, make better decisions, make better marketing and be more successful. Our vision is to create the leading destination for marketing insights in the world with a particular focus on brand decision-makers. We think of our audience first, use data intelligently, build on our innovative product range and love using the foundation of our industry – creativity. With bases in London, Glasgow, New York, Mumbai and Singapore, we inform and inspire readers with content around pillars of content: marketing, creativity, agencies, media, technology, sustainability. We curate valuable insights in various ways: Via our team of journalists From the best-in-class work identified through our award shows From user-generated content via Open Mic and The Drum Network Via content co-created with our clients Through the ratings we gather from marketing services buyers on The Drum Recommends. We deliver it to our audience through multiple channels: articles and reports; TV; audio; live in person at The Drum Labs and elsewhere; online networking/meetings; at industry events. Key Responsibilities Work alongside the Marketing Manager to develop an activation plan as per the overall strategy for targeting the top tier award targets, in line with our business priorities. Work with the Data Team to ensure we are communicating to the right target audience across each campaign – building awareness, interest, desire, and action. Provide ongoing updates and maintain reports on the performance of each campaign to key stakeholders. Keep close track on entries into award categories and work with key stakeholders, to ensure quality entries into each of the awards. Ensure the correct audience (and volumes) are in attendance at events/conferences. Create, execute and review email and social communication plans. Work closely with the Social Media Manager to ensure key messages from the activation plan are shared across key channels. Ensure all sales material is in place, with at least a 7-month lead-in time. Work closely with the Marketing Manager to monitor entries into categories and work with the award advisors to focus on key areas where entries are required. Work with Head of Events content to promote judges and sponsors across key channels. Create landing pages for registrations to events, forms and Salesforce campaigns. Attend awards and events. Prioritize data collection to both improve customer experience and drive product innovation for all products. Work with other product leaders to ensure cross promotion is effective.