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Marketing Lead – Crypto

Career Renew

Application ends: June 10, 2024
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  • Date posted
    May 11, 2024
  • Location
    Remote (Europe)
  • Apply before
    June 10, 2024
  • Career Level
    Manager

Job Description

Description

Career Renew is recruiting for one of its clients a Marketing Lead Crypto – candidates need to be based in Europe.

We are the best platform for on-chain trade execution and DeFi yield, distinguished by unmatched execution, automation, reporting, and risk management. We democratize access to the level of sophistication enjoyed at CeFi platforms like Falcon-X and Coinbase Prime for the onchain user, whether you are the retail traders, HNWI, or an institution.

Our two flagship products include…

Trade Execution – Execute advanced order types on all DeFi trading venues with optimal slippage & price impact on each trade.
Advanced Yield – Simplified access to sophisticated DeFi strategies composed of the best protocols and mechanics.

Our team comes from Coinbase, Google and Meta and have backing from visionary investors and partners who believe in our mission and the future of DeFi.

Responsibilities

  • Integrated Marketing and Token Launch Strategy: Design and execute a comprehensive marketing roadmap that aligns with the product development timeline, highlighting key milestones like the upcoming token launch. Develop robust strategies for pre and post-token launch phases to maximize market penetration and token adoption.
  • Lead Generation and User Acquisition: Spearhead lead generation strategies and campaigns aimed at growing both the retail and institutional user bases. Employ a mix of digital marketing, event marketing, and strategic partnerships to reach target audiences and convert them into active users.
  • Brand Promotion: Champion our brand, positioning it as the premier and most user-friendly platform for on-chain trading. Develop and implement marketing initiatives that reinforce brand values and differentiate us from competitors in the market.
  • Communication and Co-Marketing Management: Oversee all communications and manage the marketing calendar, particularly for partnership announcements with partner protocols. Lead both inbound and outbound co-marketing efforts, ensuring alignment and synergy with all teams to amplify reach and impact.
  • Social Media Content Production: Create and curate engaging, business-relevant short-form content for platforms like Twitter, and progressively manage all social media channels to enhance brand visibility and engagement. Establish a consistent and impactful social media presence that resonates with the target audience.
  • Long-Form Content Development: Drive the ideation and production of long-form content for the blog. Act as the primary content strategist, regularly generating and triaging innovative content ideas with the support of the team to ensure a steady stream of high-quality publications.
  • Community Engagement and Social Presence: Actively engage with the cryptocurrency community on platforms like Farcaster or X, and maintain a strong presence with relevant partner protocols. Use social media to build relationships, foster community interaction, and enhance the brand’s industry footprint.
  • Discord Server Growth and Management: Oversee the growth and management of our Discord server, coordinating with moderators to ensure a vibrant and engaging community. Implement strategies to increase membership, improve user engagement, and maintain a supportive and informative environment.

6mo Deliverables

  • Marketing strategy roadmap through token launch and beyond.
  • Nice backlog of content ideas for both long/short form
  • Grow active user count by 10x.
  • Grow Twitter followers to >20k.
  • Grow Discord users to >2k. 

Requirements

Based in Europe

Deep in the crypto space

Prior experience taking a marketing function from 0-1

Experienced in hiring content and growth people

Benefits

  • $90-$140k full-time + equity/tokens + cash bonuses