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Application ends: June 12, 2024
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  • Date posted
    May 13, 2024
  • Location
    Remote (UK)
  • Apply before
    June 12, 2024
  • Career Level

Job Description

We’re Civica and we make software that helps deliver critical services for citizens all around the world. From local government to central government, to education, to health and care, over 5,000 public bodies across the globe use our software to help provide critical services to over 100 million citizens. Our aspiration is to be a GovTech champion everywhere we work around the globe, supporting the needs of citizens and those that serve them every day. Building on 21 years of continuous growth and success, we’re at a pivotal point on our journey to realise that aspiration. As a company, we’re passionate about what we do and the citizens we help to serve. If you too would like to help champion the use of technology in public services, to improve outcomes for citizens and public sector organisations, then Civica is the right place for you. We will help you unlock the best version of yourself, achieve growth in your career whilst making a real difference to people and communities. Marketing’s purpose is to raise awareness of Civica’s expertise with its chosen audiences, in its chosen markets. Driving consideration of our products and services & ensuring that prospects & customers prefer Civica solutions relative to the competition. In doing so we drive sufficient volumes of high quality, Marketing Qualified Leads (MQLs) to the Sales organisation in a timely fashion to deliver on our revenue ambition. For Marketing to deliver on its promises, the Marketing Manager will need to partner with the wider organisation, particularly Marketing Business Partnering and Planning and Marketing Operations to deliver retention, upsell, cross sell, partnership campaigns as well as deliver communications to customers should incidents occur. You will be responsible for delivering innovative marketing campaigns globally to support the businesses growth ambitions within our existing customer base. In this role you will collaborate with colleagues in customer insight, product marketing, brand & influence, campaigns, operations and martech to deliver on that plan. You will lead, coach and manage a team of marketing specialists to deliver integrated campaigns on time and budget driving high quality MQLs. You’ll be adept at managing a team to deliver results in a fast-paced environment and you will build strong working relationships with Marketing Business Partnering and Planning and Marketing Operations. You’ll be expected to deliver campaigns to build, manage and grow the funnel, confidently communicating plans, managing CPL, and optimising campaign journeys to drive results.