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Marketing Manager (B2B)

Volt Lines

Application ends: June 13, 2024
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  • Date posted
    May 14, 2024
  • Location
    Onsite
  • Apply before
    June 13, 2024
  • Career Level
    Manager

Job Description

Description

About Us

Join us and be a part of shaping the future of urban mobility!

Some complain about traffic but some are actually doing something about it. Join us on our mission to reduce traffic in Istanbul by increasing the accessibility of sustainable shared mobility.

Who are we?

Volt Lines is the only technology-enabled player in the Turkish market competing against legacy incumbents and it reduces emissions and traffic by turning premium 16-seater buses into a viable alternative to single occupancy vehicles.

What we do?

In Istanbul, over 50,000 buses operate at 31% efficiency. These buses, which contribute to the city’s traffic with empty seats, could also be the solution to its problem. Volt Lines is the only shuttle service provider that has both software as well as a transport service. This allows for optimal harmonization of the software and operation resulting in the creation of great experiences and services. Notable examples of these innovative services include DRT and Marketplace. DRT (short for Demand-Responsive Transport) was covered by a Harvard Business School case study that is being taught at the MBA school. Marketplace on the other hand allows companies to sell empty seats on their buses to neighboring passengers who are going in the same direction at the same time.

Let’s work together to shape the future of mobility.

We’re looking for Marketing Manager to join us in shaping the future of urban transportation using the latest technologies.

Responsibilities

  • Marketing Strategy: Develop and execute a comprehensive marketing strategy aligned with the company’s goals, target market, and competitive landscape. Identify key marketing channels, messaging, and tactics to reach and engage the target audience effectively.
  • Brand Management: Manage and enhance the company’s brand identity, ensuring brand consistency across all marketing touchpoints. Develop brand guidelines and messaging frameworks that reflect the company’s values, unique selling proposition, and positioning in the mobility industry.
  • Content Creation: Create high-quality content that educates and resonates with the target audience. This includes blog articles, whitepapers, case studies, videos, webinars, and other forms of content that address customer pain points, showcase thought leadership, and demonstrate the value of the company’s products or services.
  • Digital Marketing: Develop and execute digital marketing strategies to drive lead generation and customer acquisition. This includes managing the company website, SEO optimization, paid advertising campaigns (e.g., Google Ads, LinkedIn Ads), email marketing, social media marketing, and content distribution through various online channels.
  • Lead Generation and Conversion: Implement lead generation strategies to attract and capture qualified leads. Collaborate with the sales team to develop lead nurturing processes and sales enablement materials that support the conversion of leads into customers. Use marketing automation tools to track and optimize the lead generation and conversion process.
  • Event Marketing: Plan and execute events, such as industry conferences, trade shows, webinars, or customer meetups, to increase brand visibility, generate leads, and foster relationships with prospects and existing customers. Coordinate event logistics, develop event messaging, and follow up on leads generated from events.
  • Market Research and Competitive Analysis: Conduct market research to understand customer needs, market trends, and competitive landscape. Identify opportunities for differentiation and market positioning. Monitor competitor activities, track industry developments, and adjust marketing strategies accordingly.
  • Analytics and Reporting: Utilize marketing analytics tools to measure and report on marketing performance, including key performance indicators (KPIs) such as website traffic, lead generation, conversion rates, and campaign ROI. Use data-driven insights to optimize marketing campaigns, identify areas for improvement, and make informed marketing decisions.
  • Budget Management: Develop and manage the marketing budget, ensuring optimal allocation of resources across various marketing initiatives. Monitor expenses, track ROI, and provide regular reports to management.
  • Cross-Functional Collaboration: Work closely with cross-functional teams, such as sales, product management, field operations, and customer success, to align marketing efforts and support overall business objectives. Collaborate with internal stakeholders to gather insights, understand customer needs, and ensure consistent messaging and brand representation.
  • End-user Communication Channels: Establish consistent communication channels across our buses and apps to effectively communicate key messages.

Requirements

  • Proven working experience (4-6 years) as a Marketing or Brand Manager in corporate facing B2B sector
  • Excellent command of the English language is a MUST
  • Native command of the Turkish language (don’t be like our CEO)
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
  • Strong analytical skills and data-driven thinking
  • Advanced communication and interpersonal skills, ability to have tough conversations both internally and externally
  • Up-to-date with the latest trends and marketing best practices
  • Proven track record managing creative and production agencies
  • Comfortable working with numbers, metrics, and spreadsheets
  • Willingness to roll up sleeves and do whatever is necessary (strong ownership of the business)
  • Ability to work in a fast-paced environment

If you’re still reading, here is what your daily responsibilities would look like:

  • You’ll be working very closely with the CEO and the rest of the leadership team (function heads)
  • Select/Hire/Manage all agencies responsible for content creation, SEO/SEM, performance marketing, visual production, public relations, and more
  • Fully own communication with clients, end-users, and drivers at all touchpoints
  • Coordinate marketing campaigns with operations (driver-focused across Istanbul and Ankara) and sales (corporate geo-focused)
  • Meet customers and potential clients to generate insights
  • Turn the hundreds of Volt Lines buses in traffic into the physical manifestation of the brand (you probably haven’t seen any of our buses yet, and that’s exactly why we need you!)

More about Volt Lines

Istanbul has more than 50,000 shuttle buses that are running at 9% efficiency. The same buses that are contributing to the city’s traffic problem can be the tool to solve it.

Volt Lines is a subscription-based transportation service available for corporate users in Istanbul & Ankara. Just like Netflix and Spotify, an account on Volt Lines gives its user access to unlimited rides on Volt Lines buses.

We’re currently serving +100 corporate customers in Turkey’s largest 2 cities.