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Marketing Operations Manager (Bilingual Spanish & English)

Virtual Staffing Careers

Application ends: June 5, 2024
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  • Date posted
    May 6, 2024
  • Location
    Remote
  • Apply before
    June 5, 2024
  • Career Level
    Manager

Job Description

We are seeking a dynamic and experienced Marketing Operations Manager to join our team. The ideal candidate will have a proven track record of developing and implementing comprehensive marketing strategies to drive brand awareness, case acquisition, and revenue growth. They will be responsible for leading and managing all aspects of digital marketing, with a particular emphasis on Pay-Per-Click (PPC) advertising campaigns across various platforms such as Google Ads, Bing Ads, and social media advertising. Responsibilities: – Develop and implement comprehensive marketing strategies to drive brand awareness, case acquisition, and revenue growth. – Lead and manage all aspects of digital marketing, with a focus on PPC advertising campaigns across various platforms. – Analyze PPC campaign performance metrics and optimize campaigns to improve ROI, CPC, CTR, and conversion rates. – Stay updated with industry trends, algorithms, and best practices in PPC advertising to ensure maximum effectiveness and competitiveness. – Collaborate with internal teams such as creative, content, and analytics to develop compelling ad creatives, landing pages, and targeting strategies. – Oversee the management and negotiation of contracts with advertising platforms, agencies, and technology providers. – Serve as the primary point of contact for communication with external advertising partners, vendors, and service providers. – Develop and maintain strong relationships with advertising platforms, technology providers, and industry influencers to stay ahead of the curve and leverage new opportunities. – Provide regular reporting and analysis on marketing performance, budget utilization, and campaign effectiveness to key stakeholders. – Lead and mentor a team of marketing professionals, providing guidance, support, and professional development opportunities to foster growth and success within the department.