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Paid Ads Analyst

Support Shepherd

$1,500 - $1,500
Application ends: June 1, 2024
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  • Date posted
    May 2, 2024
  • Salary
    $1,500 - $1,500
  • Apply before
    June 1, 2024
  • Career Level

Job Description



Position: 18604995104 – Paid Ads Analyst
Working Hours/Shift: M-F; must be amenable to work on US Eastern Standard Time
Salary: $1500 USD

About the company:

It is a marketplace for child care built on powerful data systems and backed by a trusted community of parents and providers.


  • Collaborate in identifying target audiences and planning media campaigns to align with strategic objectives.
  • Propose optimizations based on data analysis to enhance Return on Investment (ROI) and achieve a positive Return on Ad Spend (ROAS).
  • Optimize plans and budgets according to the best media mix
  • Prepare and adjust advertising schedules as needed to respond to performance data and market conditions.
  • Ensure ads are creative and displayed appropriately
  • Implement and manage A/B tests to continuously refine ad copy, targeting strategies, and other variables to increase campaign effectiveness.
  • Monitor costs and return on investment (ROI)
  • Conduct keyword research to identify profitable keywords that align with the company’s products and campaign goals.


  • 4 years of experience as an Ads Analyst, Media Buyer or similar role
  • Strong knowledge of and experience with Google Analytics
  • Experience with Google & Microsoft Ads especially using their bulk editing tool
  • Experience performing keyword research
  • Familiarity with media-buying, planning, and research
  • Interest in following advertising and media trends
  • Excellent communication and writing skills
  • Organizational and multitasking abilities
  • Attention to detail
  • Critical thinking skills
  • BSc/BA in Marketing, Advertising, or related field