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Product Marketing Associate – Language Certifications


Application ends: June 2, 2024
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  • Date posted
    May 3, 2024
  • Location
  • Apply before
    June 2, 2024
  • Career Level

Job Description

Are you interested in working with a leading education technology player, the global leader in the assessment and certification of professional skills industry with presence in more than 200 countries worldwide? If so, this is the chance to apply now! đź“Ą Job purpose: PeopleCert is looking for a Product Marketing Associate – Language Qualifications to execute innovative 360° GTM strategies for our language products and drive awareness and engagement towards high global adoption and significant growth. You will play a key role in supporting and executing various marketing initiatives and campaigns to drive awareness, engage customers, and generate leads for our Language qualifications portfolio. The ideal candidate will have a passion for marketing, strong organisational skills, and the ability to collaborate effectively with cross-functional teams. Duties and responsibilities: Assist in the development, execution and management of marketing campaigns/product launches across multiple channels, including digital, social media, email, events, and print. Coordinate the production of marketing collateral, working closely with designers, copywriters, and vendors to ensure timely delivery and alignment with brand guidelines. Collaborate with sales teams to develop marketing materials and tools that support lead generation, lead qualification, and sales and partner enablement. Support lead generation efforts through email marketing, lead nurturing campaigns, content marketing, and other tactics to drive traffic and conversions. Collaborate with internal teams to collect and report on marketing performance metrics, including website traffic, social media engagement, email open rates, conversion rates, and ROI, to measure campaign effectiveness and optimise strategies. Monitor and report marketing spend per initiative. Conduct market research and competitive analysis to identify trends, opportunities, and best practices for marketing strategies and tactics. Assist in the development and maintenance of marketing databases to ensure accurate and up-to-date customer data. Stay informed about industry trends, emerging technologies, and best practices in marketing, contributing ideas and insights to enhance marketing strategies and tactics. Ensure your work and presence is aligned with company’s values “Quality – Passion – Integrity – Innovation,” at all times. Minimum required skills and qualifications: Bachelor’s in marketing, business, or related field. Master’s degree will be a plus. Experience in Language Portfolio is a must. Marketing experience would be considered as a plus. Excellent written and verbal communication skills, fluency in English is required (C2 level certification desired, LanguageCert C2 LTE or C2 IESOL certificate would be a plus). Proven experience in marketing plans and campaigns coordination/execution, and experience in B2B/ B2C product marketing would also be a plus. Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent communication and teamwork skills. Creative thinking and problem-solving ability. Exceptional project management skills. Attention to detail and a commitment to delivering high-quality results. Well organised, strong teamwork approach and team motivator, self-driven, flexible and able to work in a high-volume, fast-paced, and deadline-driven environment. Prior working experience in the certification of persons and/or training and exam fields would be considered an advantage. What we offer: Competitive remuneration package. Work in an international, dynamic and fun atmosphere. Two free vouchers for all certifications from PeopleCert’s Portfolio per year for all employees. Huge learning experience in using best practices and global environment. Constant personal and professional development. 100% Virtual Hiring Process. If you want to become a member of our international, dynamic and agile team that creates world leading software products, then we should certainly like to hear from you! About PeopleCert: PeopleCert is a global leader in assessment and certification of professional skills, partnering with multi-national organizations and government bodies for the development & delivery of standardized exams. Delivering exams across 200 countries and in 25 languages over its state-of-the-art assessment technology, PeopleCert enables professionals to boost their careers and realize their life ambitions. Quality, Innovation, Passion, Integrity are the core values which guide everything we do. Our offices in UK, Greece, and Cyprus boast a culture of diversity, where everyone is different, yet everyone fits in. All of us at PeopleCert are committed to the reflection of the diversity and inclusion of our customers and the communities in which we do business. Working on Home Office (HO) Secure English Language Tests (SELTs): Any person who is engaged by PeopleCert to work on the SELT service must undergo a Background Check (the results of which must be acceptable to PeopleCert and the HO) prior to commencing their SELT duties. All SELT personnel will be required to complete a declaration (provided by PeopleCert) where the existence of any criminal record and/or bankruptcy must be declared. If working on the SELT service in the UK, background checks will include: A basic or enhanced Disclosure Barring Service (DBS) check. Right to Work in the UK check (including nationality, identity and place of residence). HO security check (Baseline Personnel Security Standard (BPSS) or Counter Terrorist Check (CTC). Financial background check. Employment reference check. If working on the SELT service anywhere in the world (outside of the UK) personnel will undergo background checks that are equivalent to those stated for the UK. In addition, if personnel are required to speak to SELT candidates they must be appropriately skilled in English language and, where SELT services are provided anywhere in the world (outside of the UK), the official language of the relevant country. All applications will be treated with strict confidentiality.