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Product Marketing Specialist

ShiftCare

Application ends: June 1, 2024
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  • Date posted
    May 2, 2024
  • Apply before
    June 1, 2024
  • Career Level
    Mid-Level

Job Description

Join our innovative B2B SaaS company as a US Product Marketing Specialist with a focus on the North American market. In this pivotal role, you’ll blend creativity with analytics to develop and execute marketing strategies that not only resonate with our target audience but also adapt our Australian successes to the North American landscape. Collaborating closely with the product management, sales teams, and leadership, you will drive growth and elevate our brand presence in the region. Preference will be given to candidates based in Southern California for this role. Key Responsibilities: – Understand customer pain points and develop positioning and messaging that clearly differentiates our products from competitors in the market. – Conduct market research specific to the B2B SaaS industry and the US home care sector, understanding customer needs, cultural nuances, and market trends. – Adapt and localize Australian marketing strategies to align with North American market dynamics and regulatory considerations. – Collaborate with the Head of Marketing, Product Manager, and Sales teams in both regions to develop coherent product launch plans, go-to-market strategies, and targeted campaigns. – Facilitate and create compelling content such as case studies, videos, and website materials, articulating the value of our products to the US audience. – Produce sales enablement materials and foster partnerships in the US region for content sharing and collaboration. – Regularly conduct competitor analysis and report on campaign effectiveness, making strategic recommendations for growth. – Plan for and represent ShiftCare industry related events in the region. Qualifications: – Bachelor’s degree in Marketing, Business, or a related field. – 3+ years of experience in product marketing, preferably in a B2B SaaS or healthcare/technology sector. – Deep understanding of the US market, with an ability to navigate cultural and market nuances. – Proficiency in marketing automation tools and CRM systems (e.g., Hubspot) – Excellent communication skills, both written and verbal, and the ability to work effectively in cross-functional and distributed teams. – Strong analytical skills, creative thinking, and a knack for identifying market opportunities.