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Senior Content Strategist – contract

Horizontal Digital

Application ends: June 9, 2024
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  • Date posted
    May 10, 2024
  • Location
  • Apply before
    June 9, 2024
  • Career Level

Job Description

At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals, and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design, and technology together to arrive at solutions that set the bar higher for everyone. We use these values to fuel superior results: Lock arms – We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good. Show hustle – We’re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional. Embrace change – From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what’s next. Elevate empathy – We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability. Never settle – We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas. But enough about us. Let’s talk about you. As a Senior Content Strategist, you will work closely with our UX teams, designers, developers, strategists, and project managers, to ensure efficient and successful execution of digital experience programs. In this role, you will help manage ongoing retainer-based content strategy programs, as well as support net new consulting engagements. Agnostic of technology platform or business function, the ideal candidate will have a proven track record in developing comprehensive content strategies supporting a variety of business objectives including brand awareness, lead generation, customer loyalty, engagement, retention, and advocacy. What you’ll do: Define a strategic point-of-view as it relates to content strategy aligned to the client’s brand, business goals, and customer needs. Lead the development of project deliverables and measurement of outcomes, in line with the defined content strategy, starting with the Discovery phase through the managed services retainer model. Analyze content performance data, user engagement and other relevant analytics data, to identify trends and anticipate consumer needs. Perform category reviews to evaluate content needs at an industry, competitive peer-set level. Conduct content audits and gap analysis to assess and baseline how well existing content is performing in relation to originally defined goals. Perform content gap analysis to assess types of content that maybe missing and corresponding impact, to drive the development of future state recommendations. Develop a content inventory to inform activities such as content migration, future state site structure, and overall information architecture. Collaborate with the SEO function to ensure that the content strategy reflects best practices as it relates to an optimized search experience for the brand. Partner with the Practice Lead in the overall development of the content competency inclusive of practitioners, service offerings, and intellectual capital. Who you are: You are passionate about content and are dedicated to meeting and exceeding client expectations. You are curious and eager to learn and grow. If you aren’t working on a project, you’re likely reading about the latest content trends, or attending an online training just for fun. You are flexible with the ability to handle multiple demands, shifting priorities and rapid change. Ambiguity is not something that scares you. You have excellent written and verbal communication. You are organized with an attention to detail. What you bring: 7-10 years of content strategy experience at a reputed agency or consulting firm. Bachelor’s degree in marketing, business, or relevant field. Familiarity with content management systems, keyword research tools and SEO. Strong content presentation skills. Strong organizational and time management skills. Effective communication skills. Strong knowledge of Microsoft Excel and/or Google Docs. Experience with Agile methodology (preferred). Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.