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Senior Marketing Measurement Manager


Application ends: June 6, 2024
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  • Date posted
    May 7, 2024
  • Location
  • Apply before
    June 6, 2024
  • Career Level

Job Description

Motorway is the UK’s fastest-growing used car marketplace – our award-winning, online-only platform connects private car sellers with thousands of verified dealers nationwide, ensuring everyone gets the best deal. Founded in 2017, our technology-led approach has redefined the experience of selling a car, generating thousands of monthly car sales and helping us to grow to a team of more than 400 people across our London and Brighton offices. Motorway is now valued at over $1 billion and is backed by some of the world’s leading technology investors, having raised £143 million in Series C funding. The Senior Marketing Measurement Manager sits within the multi-disciplined marketing team and is responsible for owning and driving the marketing effectiveness agenda across the business. You will be analysing data and creating insight-led strategies that deliver great value for sellers and drive sustainable long-term growth for Motorway. The successful candidate will be able to demonstrate marketing measurement acumen within a multi-channel marketing mix environment. Responsibilities: Define and own the marketing measurement framework for Motorway across linear and economised models. Develop the annual measurement plan with quarterly optimisations. Drive the continued optimisation and improvement of our marketing mix ensuring we achieve our multi-year business objectives. Develop clear business cases to analyse our existing data to understand our CLTV and drive accurate decision making. Manage our external agencies for marketing effectiveness (inc. econometrics, forecasting, auditors, and media partners). You must be able to manage and influence stakeholders, ensuring marketing measurement and effectiveness are implemented into every Go-To-Market plan. You must be able to present recommendations to the MW Leadership and Executive teams using clear verbal and written communications to get buy-in for your ideas and drive the business direction. You must be the biggest advocate for marketing effectiveness and measurement ensuring your findings inspire those around you and, as a result driving the business to new places.