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Senior Social Media Manager


Application ends: June 12, 2024
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  • Date posted
    May 13, 2024
  • Apply before
    June 12, 2024
  • Career Level

Job Description

We are seeking a dynamic and results-driven Senior Social Media Manager to join the Global Communications Team. In this role, you will lead strategy and execution across corporate social platforms, driving exponential growth and greater awareness as well as engaging broader audiences. Lead global social media strategy and execution across key corporate social channels, including LinkedIn, Twitter/X, and YouTube. Develop and manage the global social editorial calendar tailored to each channel based on channel-specific trends and competitive benchmarking, from creative strategy to copy creation to posting. Determine quarterly KPIs and channel benchmarks and continuously evaluate performance based on data, utilizing reporting tools to analyze engagement trends and adjust content strategy accordingly. Craft strategic, on-brand, and high-quality content and creative for our social channels that drive results and impact. Optimize content to help maximize engagement and reach, based on an ever-evolving, data-informed content strategy. Partner closely with cross-functional marketing teams, brainstorming and innovating on broader campaign concepts to develop social-centric activations. Provide recommendations to enhance strategy and tactics social media marketing channels for greatest impact based on data, research, and analysis. Evaluate complex data and translate into insights for the broader marketing and executive leadership teams. Keep on the pulse of software advances, industry trends, and methodologies to continually innovate and drive efficiencies. Maintain the brand vision and voice. Create guidelines and resources to enable advocacy and amplification for internal and external stakeholders.