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Sponsorship Sales Manager

Clarion Events

Application ends: June 2, 2024
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  • Date posted
    May 3, 2024
  • Location
  • Apply before
    June 2, 2024
  • Career Level

Job Description


At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our exhibitions and conferences.

If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.

The Opportunity:

Due to continued growth of the ITC DIA portfolio, we have an exciting opening for a Sponsorship Sales Manager, to help us grow the success of our European events and digital content.  This is a rare opportunity to join an ambitious team with an ethos on building success through collaboration with each other and with customers. We have a start-up mentality and over the coming months we will be going through a re-launch of the brand, this is an exciting time to be part of the team and help shape the future of the ITC DIA brand and join us on our growth journey.  We lead by example by creating an inclusive environment, which empowers our team, business and community to thrive.

ITC DIA is a portfolio within Clarion specifically dedicated to the insurance market, providing events, market intelligence and content marketing to audiences globally within the insurance space.  Our philosophy is that in a disruptive, cutting-edge industry likes ours no single person or entity has all of the answers. By fostering a community and bringing people from across the whole industry together, we are coming ever closer to achieving the ultimate goal of bringing digital innovation to the insurance industry.  Our mission is to connect the insurance industry, through our exceptional experiences, to help them deliver seamless experiences to their customer.

Key Responsibilities:

The main responsibility for the role is to sell the ITC DIA suite of products, including exhibition, speaking opportunities, sponsorship, targeted branding and advertising as well as content marketing solutions.  The role will focus on delivering new business and selling to existing accounts through face-to-face meetings, telesales, video conferencing and email proposals. Attending industry events and conferences as required.


  • Achieving revenue targets (Experience of hitting £750+ preferred).
  • Developing and maintaining strong product knowledge regarding all ITC DIA products including demographics, content focuses, customer profiles and future strategy.
  • Hitting Clarion benchmark activity levels to maximize revenues from the rapidly expanding vendor universe (#New Opportunities, Pipeline Modifications, Activities, Closed business).
  • Being a ‘challenger’ sales professional with the ability to guide your clients and prospects to the right solutions, that will deliver the right results.

 Account management

  • Using Salesforce to manage accounts and providing accurate weekly and monthly sales forecasts.
  • Demonstrating the ability to maximise investment from clients by solution selling, with a range of package elements through a tailored campaign.
  • Focusing on increasing yields of existing accounts and targeting a retention rate of 75%+.

New Business Sales

  • Effective prospecting – being fully aware of the competitive event and media landscape – visiting competitor shows to source leads (some international travel required).
  • Identifying new vendor categories to sell to and work with the content team and show directors to build the right proposition for them in the event.
  • Generating new business accounts, this will represent ~30-40% of your target.


Knowledge, Skills & Behaviours:

  • 3+ years experience in a confex sponsorship role.
  • Experience of international sales preferred.
  • Experience on Salesforce preferred.
  • Ability to deliver new business revenues and grow existing revenues.
  • Experience with working with c-level executives
  • Strong commercial acumen, relationship builder & contributor of ideas
  • Experience at managing incoming marketing/Pardot leads quickly.
  • Ability to work across multiple event campaigns at the same time
  • Ability to sell digital campaigns.
  • Determination to exceed expectations and problem solve.
  • Effective communicator internally & externally.
  • A hungry, motivated and competitive self-starter.
  • Ability to use Sales Navigator and create targeted leads lists effectively – prospecting skills are key to this role.
  • Ability to actively listen, act, and adapt accordingly.
  • Adept at networking & able to socialize productively.
  • Comfortable at being a brand ambassador for ITC DIA.

About Clarion Events

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. (

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term to build successful, resilient businesses. (

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.


    • 25 days’ holiday plus bank holidays
    • End of year wellbeing shutdown (closed for the last week of the year)
    • Celebration day off (e.g. birthday, Diwali, Eid, etc)
    • Summer Hours in August (3pm finish on Fridays)
    • Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
    • Pension Scheme
    • Private Medical Insurance
    • Health Cash Plan
    • Wellbeing Library (MYNDUP)
    • Mentoring Programme
    • Subsidised Café
    • Season Ticket Loan
    • Cycle to Work Schemes
    • Free on-site gym and shower facilities
    • Free eyesight tests
    • Free flu vaccination – offered on site once a year for all employees