Best B2B Email Marketing Software: Top 10 Tools for 2024

B2B email marketing software is essential for effective audience connection. Choosing the best software is crucial for businesses.

With email marketing yielding an astonishing average ROI of $42 for every $1 spent, it’s no surprise that 81% of small businesses consider email their primary customer acquisition channel.

In this comprehensive guide, we’ll explore the top 10 best B2B email marketing software available in 2024.

Whether you’re a startup looking for budget-friendly options or an established enterprise seeking advanced automation, our research-backed list has you covered.

Key Takeaways:

1. Email marketing remains a vital tool for business growth and customer retention.
2. The integration of AI and automation features is transforming email marketing strategies.
3. Choosing the right software can significantly enhance your email deliverability and engagement rates.

Top 10 Picks for Best B2B Email Marketing Software

1. ActiveCampaign – Best for advanced automation features.
2. GetResponse – Best for small businesses with a free plan.
3. Brevo (formerly Sendinblue) – Best value for unlimited contacts.
4. HubSpot – Best for comprehensive marketing tools.
5. MailerLite – Best for startups with affordable pricing.
6. Zoho Campaigns – Best for competitive pricing.
7. Constant Contact – Best for high email deliverability.
8. Omnisend – Best for eCommerce businesses.
9. Mailchimp – Best for user-friendly interface.
10. SendPulse – Best for multi-channel marketing.

How to Evaluate B2B Email Marketing Software

The evaluation process for the best B2B email marketing software focused on these key criteria:

1. Features: We assessed the range of functionalities offered, including automation, segmentation, and analytics.
2. Pricing: We compared the pricing models, including free plans and tiered subscriptions.
3. User Experience: We considered the ease of use and customer support options available.
4. Deliverability Rates: We examined the email deliverability and reputation of each platform.
5. Integration Capabilities: We reviewed how well each tool integrates with other software and platforms.

The methodology involved detailed comparisons, user feedback analysis, and expert consultations to ensure we provided the most accurate and helpful information.

Best B2B Email Marketing Software Comparison Table

Software	Best For	Key Features	Pricing	Free Plan	Platforms Available
ActiveCampaign	Advanced automation	CRM integration, segmentation, A/B testing	From $19/month	No	Web, iOS, Android
GetResponse	Small businesses	Landing pages, webinars, CRM	From $19/month	Yes, up to 500 contacts	Web, iOS, Android
Brevo	Value for unlimited contacts	SMS marketing, chat, CRM	From $35/month	Yes, unlimited contacts	Web, iOS, Android
HubSpot	Comprehensive tools	Marketing automation, analytics, CRM	From $20/month	14-day free trial	Web
MailerLite	Startups	Drag-and-drop editor, automation	From $25/month	Yes, up to 1,000 subscribers	Web, iOS, Android
Zoho Campaigns	Competitive pricing	A/B testing, social media integration	From $20/month	14-day free trial	Web
Constant Contact	High deliverability	Event marketing, surveys	From $12/month	No	Web, iOS, Android
Omnisend	eCommerce	Automation workflows, segmentation	From $16/month	Yes, up to 250 contacts	Web, iOS, Android
Mailchimp	User-friendly interface	Marketing CRM, landing pages	From $13/month	Limited plan available	Web, iOS, Android
SendPulse	Multi-channel marketing	SMS, web push notifications	From $10/month	Yes, for limited features	Web, iOS, Android

1. ActiveCampaign

Best for advanced automation features

ActiveCampaign is renowned for its sophisticated automation capabilities. It allows businesses to create tailored customer journeys and segmented campaigns that enhance user engagement.

The platform integrates seamlessly with various CRM systems, making it ideal for organizations looking to streamline their marketing efforts.

With features like A/B testing and detailed analytics, ActiveCampaign helps users optimize their strategies effectively.

Pros:

1. Extensive automation features.
2. Strong CRM integration.
3. Detailed reporting and analytics.

Cons:

1. No free plan available.
2. Can be complex for beginners.

Key Features:

1. CRM Integration: Offers seamless management of customer relationships.
2. Segmentation: Allows targeted campaigns based on user behavior.
3. A/B Testing: Helps optimize campaigns for better performance.

Pricing:

ActiveCampaign offers competitive pricing starting at $19/month, with various tiers that provide additional features.

2. GetResponse

Best for small businesses with a free plan

GetResponse is an excellent choice for small businesses seeking a comprehensive email marketing solution.

It offers a free plan for up to 500 contacts, making it accessible for startups. The platform includes features such as landing page creation and webinar solutions, which are beneficial for lead generation.

Pros:

1. Free plan available.
2. Easy-to-use interface.
3. Integrated webinar feature.

Cons:

1. Limited automation features compared to some competitors.
2. Pricing can increase quickly with added features.

Key Features:

1. Landing Pages: Create high-converting landing pages effortlessly.
2. Webinars: Conduct webinars directly from the platform.
3. Email Automation: Streamline email campaigns based on user actions.

Pricing:

GetResponse offers plans starting at $19/month, with a free option for limited contacts.

3. Brevo (formerly Sendinblue)

Best value for unlimited contacts

Brevo stands out for its pricing structure, providing unlimited contacts even on its free plan.

This platform is excellent for businesses aiming to reach a large audience without breaking the bank. It includes SMS marketing features as well, enhancing its multi-channel capabilities.

Pros:

1. Unlimited contacts on the free plan.
2. SMS marketing integration.
3. User-friendly interface.

Cons:

1. Email sending limits on the free plan.
2. Some advanced features are limited to higher tiers.

Key Features:

1. SMS Marketing: Engage customers through multiple channels.
2. CRM Features: Manage customer interactions and data effectively.
3. Chat Functionality: Communicate with website visitors in real-time.

Pricing:

Brevo’s pricing starts at $35/month, with no limits on contacts, making it a cost-effective option.

4. HubSpot

Best for comprehensive marketing tools

HubSpot offers a robust suite of marketing tools, including email marketing, CRM, and analytics.

It’s ideal for businesses looking for an all-in-one solution. HubSpot’s email marketing tool allows for personalized communication and detailed tracking.

Pros:

1. Comprehensive marketing toolkit.
2. Excellent customer support.
3. User-friendly interface.

Cons:

1. Pricing can be high for premium features.
2. Advanced features may have a learning curve.

Key Features:

1. Personalization: Tailor emails based on user data.
2. Analytics: Track performance with in-depth analytics.
3. Segmentation: Create targeted email lists for effective campaigns.

Pricing:

HubSpot’s pricing starts at $20/month, with a 14-day free trial available.

5. MailerLite

Best for startups with affordable pricing

MailerLite is a user-friendly email marketing platform designed for startups. Its affordable pricing and generous free plan make it an attractive option for new businesses.

MailerLite offers a drag-and-drop editor that simplifies the email creation process.

Pros:

1. Affordable pricing.
2. Intuitive drag-and-drop editor.
3. Solid customer support.

Cons:

1. Limited advanced features.
2. Reporting features could be more robust.

Key Features:

1. Drag-and-Drop Editor: Easily create visually appealing emails.
2. Automation: Set up automated workflows based on user actions.
3. Landing Pages: Create landing pages to capture leads.

Pricing:

MailerLite starts at $25/month, with a free plan available for up to 1,000 subscribers.

6. Zoho Campaigns

Best for competitive pricing

Zoho Campaigns offers competitive pricing and a comprehensive feature set. It’s perfect for businesses looking for an economical email marketing solution.

The platform supports various integrations with other Zoho products and third-party applications.

Pros:

1. Economical pricing.
2. Integration with other Zoho products.
3. Easy email automation.

Cons:

1. User interface can be less intuitive.
2. Limited reporting features.

Key Features:

1. Email Automation: Streamline your campaigns with automation tools.
2. Social Media Integration: Connect your email campaigns with social media platforms.
3. A/B Testing: Optimize your campaigns for better results.

Pricing:

Zoho Campaigns starts at $20/month, with a 14-day free trial available.

7. Constant Contact

Best for high deliverability

Constant Contact is known for its impressive email deliverability rates, making it a reliable choice for businesses focused on reaching their audience.

The platform offers various marketing tools, including event marketing and social media management.

Pros:

1. High email deliverability rates.
2. Robust customer support.
3. Event marketing features.

Cons:

1. More expensive than some competitors.
2. Limited automation capabilities.

Key Features:

1. Event Marketing: Manage and promote events directly through the platform.
2. Surveys and Polls: Engage your audience and gather feedback.
3. Email Templates: A variety of customizable templates for your emails.

Pricing:

Constant Contact starts at $12/month, with no free plan available.

8. Omnisend

Best for eCommerce

Omnisend caters specifically to eCommerce businesses, providing tools that enhance customer engagement and retention.

With features like product recommendations and cart abandonment emails, it’s a powerful choice for online retailers.

Pros:

1. Tailored for eCommerce businesses.
2. Advanced automation workflows.
3. Multi-channel marketing capabilities.

Cons:

1. Higher pricing for advanced features.
2. Limited free plan options.

Key Features:

1. Product Recommendations: Automatically suggest products to customers.
2. Cart Abandonment Emails: Recapture sales by reminding customers of their abandoned carts.
3. Segmentation: Target users based on shopping behavior.

Pricing:

Omnisend starts at $16/month, with a free plan available for up to 250 contacts.

9. Mailchimp

Best for user-friendly interface

Mailchimp is one of the most popular email marketing platforms, known for its intuitive interface.

It offers a range of features suitable for businesses of all sizes, from basic email campaigns to advanced marketing automation.

Pros:

1. Easy to use for beginners.
2. Comprehensive feature set.
3. Extensive integrations with other tools.

Cons:

1. Pricing can escalate quickly with added features.
2. Limited automation on lower-tier plans.

Key Features:

1. Marketing CRM: Manage customer relationships and interactions.
2. Landing Pages: Create and customize landing pages to capture leads.
3. Analytics: Comprehensive reporting to track campaign performance.

Pricing:

Mailchimp starts at $13/month, with a limited free plan available.

10. SendPulse

Best for multi-channel marketing

SendPulse offers a unique multi-channel marketing approach, integrating email, SMS, and web push notifications.

This versatility makes it suitable for businesses looking to engage customers through various platforms.

Pros:

1. Multi-channel marketing capabilities.
2. Flexible pricing plans.
3. Easy-to-use interface.

Cons:

1. Limited advanced features.
2. Reporting could be improved.

Key Features:

1. SMS Marketing: Reach customers via SMS for immediate engagement.
2. Web Push Notifications: Engage users with real-time notifications.
3. Email Automation: Set up automated workflows for targeted communications.

Pricing:

SendPulse starts at $10/month, with a free plan available for limited features.

How to Choose the Right Best B2B Email Marketing Software for Your Needs

Selecting the ideal best B2B email marketing software depends on your specific requirements and use case. Consider these crucial factors:

1. Budget: Assess your budget and choose a plan that meets your financial constraints.
2. Business Size: Identify if the software can scale with your business growth.
3. Feature Set: Determine which features are essential for your marketing strategy.
4. User Experience: Ensure the platform is user-friendly for your team to adopt quickly.

Emerging Trends in Best B2B Email Marketing Software

The email marketing landscape is evolving rapidly, with trends such as AI-driven personalization and automation taking center stage.

Businesses are increasingly leveraging these technologies to create tailored content that resonates with their audience.

Additionally, the integration of multi-channel strategies is becoming essential as customers engage across various platforms.

Experts predict that automation and advanced analytics will continue to shape the future of email marketing, driving higher engagement rates and improved ROI.

Conclusion: Making the Right Choice for Your Best B2B Email Marketing Software Needs

Choosing the right B2B email marketing software is essential for driving lead generation and customer engagement. By evaluating your specific needs against the features and pricing of various platforms, you can find the best fit for your business.

We encourage you to explore our top picks and assess how these tools can enhance your email marketing strategy.

Frequently Asked Questions about Best B2B Email Marketing Software

What is the best B2B email marketing software?

The best B2B email marketing software varies based on your specific needs. Popular options include ActiveCampaign for automation, GetResponse for small businesses, and HubSpot for comprehensive tools.

How much does email marketing software cost in 2024?

Pricing for email marketing software can range from as low as $10/month for basic plans to over $100/month for advanced features and larger subscriber lists.

Which email marketing tools offer free plans?

Tools like GetResponse, Brevo, MailerLite, and SendPulse offer free plans with varying limitations, making them suitable for startups and small businesses.

What factors should I consider when choosing email marketing software?

Consider your budget, required features, ease of use, customer support, and the ability to scale as your business grows.

What are the current trends in email marketing?

Current trends include the use of AI for personalization, the integration of multi-channel marketing strategies, and an increased focus on automation to enhance user engagement.

With these insights, you’re well-equipped to select the best B2B email marketing software for your business needs!