AI is fundamentally reshaping how consumers discover brands and only 16% of companies systematically track their AI search presence.
As zero-click searches now account for 60% of all queries and AI platforms influence an estimated $750 billion in purchasing decisions by 2028, monitoring how your brand appears in ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini has become a strategic imperative.
This guide profiles the 10 most effective AI visibility tools available today, complete with pricing, platform coverage, and specific use cases to help you select the right solution.
Why AI Visibility Has Become Mission-Critical
54.6% of U.S. adults now use generative AI tools, with ChatGPT alone processing over 1 billion queries daily across 800-900 million weekly active users.
Perhaps more striking: 44% of AI search users now cite AI platforms as their primary source of insight, ahead of traditional search engines (31%) and brand websites (9%).
For marketers, the implications are profound. When AI Overviews appear in Google results, organic click-through rates plummet by 61% (from 1.76% to 0.61%). Yet brands cited within those AI responses earn 35% more organic clicks and 91% more paid clicks than uncited competitors.
The new competitive battleground isn’t just ranking, it’s being the brand AI chooses to mention.
Traffic quality tells an equally compelling story. Visitors arriving via AI platforms spend 15 minutes on-site (versus 8 minutes from Google), generate 12 pageviews per visit, and convert at rates 4.4x higher than traditional organic traffic.
Early adopters capturing AI citation share are building compounding advantages while competitors remain invisible.
Comparison Table
| Tool | Starting Price | Free Trial | AI Platforms | Best For |
|---|---|---|---|---|
| Otterly | $29/mo | 14-day | 4 (+2 add-ons) | SMBs, budget-conscious teams |
| Profound | $99/mo | No | 10+ (Enterprise) | Fortune 500, deep intelligence |
| Peec AI | €89/mo (~$95) | 7-day | 3 (+6 add-ons) | International, multi-language |
| Knowatoa | $59/mo | 7-day | 3-7 | Agencies, multiple brands |
| Scrunch AI | $300/mo | 7-day | 6 | Enterprise, brand safety |
| AthenaHQ | $295/mo | Limited | 8+ | Competitive intelligence |
| Semrush | $99/mo (add-on) | 7-14 day | 5 | All-in-one SEO + AI |
| Ahrefs | $129/mo | No | 6 | Widest coverage, research |
| SE Ranking | $89/mo (add-on) | 14-day | 5 | Best value, SMBs |
| seoClarity | $2,500+/mo | No | 5 | Global enterprises |
1. Otterly
Best for: SMBs, marketing teams, and SEO professionals seeking affordable, straightforward AI visibility monitoring without enterprise complexity. Particularly valuable for teams already using Semrush who want integrated tracking.
Otterly has established itself as the accessible entry point for AI visibility monitoring, earning recognition as a Gartner Cool Vendor 2025 and serving over 15,000 marketing professionals.
The platform monitors brand mentions and website citations across AI search engines, tracking how often your brand appears, which URLs get cited, and how visibility shifts over time.
AI Platforms Tracked
- ChatGPT
- Perplexity
- Google AI Overviews
- Microsoft Copilot
- Google AI Mode and Gemini available as add-ons
Key Features
- The Brand Visibility Index showing mention frequency across platforms
- Citation/link tracking identifying which pages AI references
- Competitive benchmarking against up to five competitors
- GEO URL Audits analyzing 25+ on-page factors
- AI keyword research tool converting SEO keywords to conversational prompts.
The platform integrates with Semrush App Center and Google Looker Studio for custom dashboards.
Pros
- Most affordable entry point at $29/mo with 14-day free trial
- Clean, intuitive interface
- Unlimited team members on all plans
- 50+ country coverage
- Strong citation tracking across six platforms
Cons
- Claude not tracked in core offering
- Google AI Mode and Gemini require $9-149/month add-ons
- Limited to 15 prompts on entry tier
- No direct traffic attribution
Pricing
- Lite plan at $29/mo (15 prompts, 1,000 GEO audits)
- Standard at $189/mo (100 prompts)
- Premium at $489/mo (400 prompts).
Annual billing saves 15%. Add-on engines cost $9-149/mo each.
Free trial: Yes—14-day trial with full access, no credit card required
Platforms: Web-based SaaS only
2. Profound
Best for: Enterprise and Fortune 500 companies with substantial budgets requiring comprehensive AI visibility across all major platforms, enterprise security compliance, and conversation-level insights into AI search behavior.
Profound positions itself as the enterprise “read/write” AI visibility platform, backed by $58.5 million in funding from Sequoia and Kleiner Perkins.
The platform processes 5 million+ citations daily and handles 1 million+ prompts, serving Fortune 100 clients including MongoDB, Ramp, DocuSign, and Indeed.
AI Platforms Tracked
- ChatGPT
- Perplexity
- Google AI Overviews
- Google AI Mode
- Gemini, Claude
- Microsoft Copilot
- DeepSeek
- Grok
- Meta AI
- ChatGPT Shopping (Enterprise tier for full coverage)
Key Features
- The industry-first Conversation Explorer showing real-time AI search volume data, what questions users actually ask AI platforms
- Agent Analytics monitors how AI crawlers access your site, while Workflows enable automated content creation optimized for AI engines
- The platform offers GA4 integration for traffic attribution, competitive intelligence, and sentiment analysis
- SOC 2 Type II and HIPAA compliance support enterprise security requirements
Pros
- Broadest AI platform coverage (10+ engines on Enterprise)
- Unique search volume data unavailable elsewhere
- Content creation workflows
- Fortune 100 customer base
- Enterprise-grade security compliance
Cons
- Most expensive option, Starter plan at $99/mo tracks only ChatGPT
- $399/mo Growth plan required for functional multi-platform coverage
- No free trial
- Steep learning curve with data-heavy dashboards
- API access reserved for Enterprise tier
Pricing
- Starter at $99/mo (ChatGPT only)
- Growth at $399/mo (3 platforms: ChatGPT, Perplexity, Google AI Overviews)
- Enterprise at custom pricing (all 10+ platforms, API, SSO)
Free trial: No. Application required for access
Platforms: Web-based SaaS; API access at Enterprise tier
3. Peec AI
Best for: International marketing teams and agencies needing multi-language AI visibility tracking, particularly European brands or companies operating across multiple markets. Ideal for experienced marketers who can interpret data independently.
Berlin-founded Peec AI has secured €29 million in funding (including a €21M Series A in November 2025) while building a client roster of 1,300+ brands including ElevenLabs, Chanel, TUI, and Attio.
The platform focuses on three core metrics: Visibility, Position, and Sentiment, providing clean, intuitive tracking without overwhelming complexity.
AI Platforms Tracked
- ChatGPT
- Perplexity
- Google AI Overviews
Claude, Gemini, DeepSeek, Llama, Grok, Google AI Mode available as €20-30 add-ons.
Key Features
- Visibility score tracking showing share of AI chats mentioning your brand
- Position ranking within AI responses
- Sentiment analysis of brand perception
- AI-suggested prompts with estimated search volume
- Citation source tracking
- Strategy recommendations
- Multi-country tracking across 115+ languages
The platform offers API access and Looker Studio integration.
Pros
- Most affordable mid-tier option starting at €89/mo
- Excellent multi-language support for global brands
- 7-day free trial with full features
- Unlimited team members
- Clean interface learnable in 30 minutes
Cons
- Only 3 platforms in base plan, additional engines cost €20-30 each, pushing realistic costs to €150+/mo
- No actionable optimization recommendations (monitoring only)
- No AI crawler data
- Country limits on plans
Pricing
- Starter at €89/mo (~$95) (25 prompts, 3 countries)
- Pro at €199/mo (~$215) (100 prompts, 5 countries)
- Enterprise at €499/mo (~$540) (300+ prompts, 10+ countries)
Free trial: Yes. 7-day trial with full access, no credit card required
Platforms: Web-based SaaS, API available
4. Knowatoa
Best for: Marketing agencies and mid-size businesses wanting AI visibility monitoring with actionable recommendations. Excellent for teams managing multiple brands/sites and those seeking methodology transparency behind AI ranking decisions.
Knowatoa differentiates through its proprietary BISCUIT Framework for reverse-engineering how AI platforms form recommendations.
The platform delivers AI visibility audits in 60 seconds and provides personalized recommendations, not just raw data, making it particularly valuable for practitioners who want actionable guidance.
AI platforms tracked:
- ChatGPT
- Google AI Overviews
- Google AI Mode (Starter)
Adds Claude, Gemini, Meta AI, Perplexity on Growth tier.
Key Features
- Instant AI visibility audits
- The BISCUIT Framework methodology for understanding AI rankings
- Citation analysis showing which sources AI trusts
- Sentiment tracking
- Feature mentions (which product attributes AI highlights or ignores)
- Ranking position data
- Competitor gap analysis
- Historical trend monitoring
- Source opportunity identification.
Integrations include Looker Studio and Ninja Cat.
Pros
- Free AI audit with no credit card
- 7-day trial on paid plans
- Proprietary framework provides methodology transparency
- Personalized recommendations rather than just data
- Daily refreshes
- Unlimited sites on same account
- API access
Cons
- Limited to 3 platforms on Starter plan
- Newer/less established with limited user reviews
- No retroactive historical data
- Higher agency pricing at $749/mo
- No SOC 2 compliance
Pricing
- Starter at $59/mo (30 questions, 2,790 answers/month)
- Growth at $199/mo (100 questions, 21,700 answers/month, all 7 platforms)
- Agency at $749/mo (1,500 questions, unlimited sites)
Free trial: Yes. Free instant audit; 7-day trial on paid plans
Platforms: Web-based SaaS, API access on Growth+ plans
5. Scrunch AI
Best for: Enterprise brands and agencies requiring comprehensive AI visibility with brand safety focus. Particularly valuable for organizations in regulated industries (finance, healthcare) needing misinformation detection and compliance-grade security.
Scrunch AI targets enterprise brands requiring brand safety focus, with SOC 2 Type II compliance and clients including Lenovo, SKIMS, Crunchbase, and Penn State.
The platform’s unique Agent Experience Platform (AXP) creates an AI-optimized “shadow site” specifically for AI crawlers—a capability no competitor currently offers.
AI Platforms Tracked
- ChatGPT
- Perplexity
- Gemini
- Claude
- Microsoft Copilot
- Google AI Overviews
Key Features
- Comprehensive monitoring dashboards
- Prompt analytics with citation tracking
- Competitive share-of-voice analysis
- AI traffic analytics (bot crawling activity)
- Site audits for AI-friendliness
- Misinformation/hallucination detection (critical for finance and healthcare)
- Multi-region and multi-brand support
- Role-based access control
- The AXP platform for serving AI-optimized content to crawlers.
Pros
- Enterprise-grade security (SOC 2 Type II)
- Unique AXP feature for AI-specific content serving
- Strong misinformation detection
- Multi-brand/region support
- Tracks 6 platforms including Claude
Cons
- High starting price at $300/mo
- AXP still in limited rollout (waitlist)
- Converts keywords to prompts rather than tracking real prompts
- Primarily monitoring-focused with limited optimization tools
Pricing
- Starter at $300/mo
- Growth at $500/mo
- Pro at $1,000/mo
- Enterprise at custom pricing
Free trial: Yes—7-day trial available
Platforms: Web-based SaaS, Enterprise API
6. AthenaHQ
Best for: Enterprise brands and marketing teams needing deep competitive benchmarking across AI engines with tactical recommendations. Excellent for companies operating across multiple countries/industries wanting regional AI visibility tracking.
Founded by ex-Google Search and DeepMind engineers, Y Combinator-backed AthenaHQ ($2.2M seed) delivers what users describe as “the most granular and actionable insights” in the category.
The Action Center translates data into tactical recommendations, moving beyond pure monitoring toward guided optimization.
AI Platforms Tracked
- ChatGPT
- Perplexity
- Google AI Overviews
- Google AI Mode
- Gemini
- Claude
- Copilot
- DeepSeek
- Grok
Key Features
- The “Olympus Dashboard” with GEO Score and Share of Voice tracking
- Prompt analytics showing natural-language queries triggering AI responses
- Competitive benchmarking with citation comparisons
- Source intelligence identifying which domains AI references
- Action Center with AI-powered recommendations, content gap analysis, geographic/regional visibility, AI blindspot detection, and combined SEO + GEO dashboard views
Pros
- Founded by ex-Google/DeepMind engineers
- Comprehensive competitive intelligence
- Action Center provides tactical recommendations
- Strong multi-country/region tracking
- 8+ AI platforms covered
Cons
- Premium pricing at $295-499/month with no true free trial
- Analytics-focused (content creation requires external tools)
- Credit-based system
- Steep learning curve
Pricing
- Self-Serve/Starter at $295-300/mo (67% off first month)
- Growth at $495-500/mo
- Enterprise at custom pricing with SSO and dedicated GEO specialist
Free trial: Limited—67% first-month discount; demo available
Platforms: Web-based SaaS
7. Semrush AI Visibility Toolkit
Best for: Mid-market companies and agencies already using Semrush who want unified visibility intelligence across traditional search and AI platforms without switching tools. Ideal for benchmarking AI brand perception against competitors.
Semrush has integrated AI visibility directly into its industry-leading SEO platform, tracking over 100 million LLM prompts and enabling marketers to unify traditional search and AI visibility in a single dashboard. For teams already using Semrush’s 55+ SEO tools, this represents the most seamless path to AI monitoring.
AI Platforms Tracked
- ChatGPT
- Google AI Overviews
- Google AI Mode
- Perplexity
- Gemini (coming soon)
Key Features
- AI Visibility Score (0-100) benchmarking against competitors
- Brand performance reports with weekly updates on Share of Voice and sentiment
- Prompt tracking (25-200 prompts depending on plan)
- Competitor research showing visibility gaps
- AI Search Site Audit identifying technical issues blocking AI crawlers, and traffic analytics tracking visitors from 20+ AI assistants
Pros
- Most comprehensive all-in-one platform
- Seamless integration with existing Semrush SEO data
- 100M+ prompts tracked
- Strong competitive benchmarking
- Weekly/daily data updates
- 7-14 day free trials
Cons
- Limited to 5 AI platforms currently
- Scaling costs add up ($99/additional domain, $60/50 extra prompts)
- Complex add-on pricing
- Limited regional coverage (US, UK, Canada, Australia, Spain, India)
Pricing
- AI Visibility Toolkit standalone at $99/mo per domain
- Semrush One Starter at $199/mo (SEO + AI, 50 prompts)
- One Pro+ at $299/mo (100 prompts)
- One Advanced at $549/mo (200 prompts)
Free trial: Yes. 7-day trial for Semrush One; 14-day for Pro/Guru plans
Platforms: Web, Chrome extension, iOS/Android apps, API, Google Docs/WordPress integrations
8. Ahrefs Brand Radar
Best for: SEO professionals and agencies already using Ahrefs wanting the broadest AI platform coverage without switching tools. Excellent for understanding which sources AI platforms cite and tracking Share of Voice across the most comprehensive platform set.
Ahrefs Brand Radar offers the widest AI platform coverage in the market, tracking 6 major engines with the largest prompt database, 252 million+ prompts indexed. During beta, Brand Radar is included in all paid Ahrefs plans, making it the most cost-effective option for existing Ahrefs users.
AI Platforms Tracked
- Google AI Overviews
- Google AI Mode
- ChatGPT
- Perplexity
- Gemini
- Bing Copilot (the only major tool tracking Copilot)
Key Features
- AI Share of Voice tracking with competitor comparison
- Mentions vs. citations distinction
- Impressions estimation based on response frequency
- Cited domains/pages reports showing source attribution
- Historical data (3-5 months depending on platform)
- Custom prompt tracking
- Free Ahrefs Web Analytics for AI referral traffic monitoring
Pros
- Widest AI platform coverage (6 engines including Bing Copilot)
- Largest prompt database
- Currently free with paid plans during beta
- Strong integration with Ahrefs ecosystem
- Cited pages/domains reports
- Free web analytics for AI traffic
Cons
- No prompt-level visibility (can’t see actual AI responses)
- AI indexes will cost $99/mo each after beta
- Data accuracy concerns noted in reviews
- More of a research database than real-time tracker
- Limited sentiment analysis
Pricing
- Lite at $129/mo
- Standard at $249/mo
- Advanced at $449/mo
- Enterprise at $1,499/mo (Brand Radar included during beta; post-beta add-ons: $99/index or $199 for all platforms)
Free trial: Free Ahrefs Webmaster Tools available; no free trial for full plans; Brand Radar demos available
Platforms: Web, Chrome extension, MCP Server (connects to ChatGPT, Claude, Copilot), API
9. SE Ranking
Best for: SMBs, agencies managing diverse client portfolios, and marketing teams needing affordable AI visibility integrated with traditional SEO. Best value for teams getting started with AI visibility without major overhead.
SE Ranking delivers the best value proposition in the market, offering comprehensive AI visibility as an affordable add-on to its robust SEO platform.
Users praise it as “the most well-rounded AI SEO checking tool” for teams seeking integrated tracking without enterprise pricing.
AI Platforms Tracked
- Google AI Overviews
- Google AI Mode
- ChatGPT (including ChatGPT Search)
- Perplexity
- Gemini
Key Features
- AI Overviews Tracker showing which keywords trigger AI responses with citation analysis
- AIO Research Tool analyzing any domain’s AI visibility
- AI Mode Tracker for brand mentions/links
- ChatGPT tracking with mentions, links, and historical data
- Traffic estimation from AI Overviews, SERP snapshots for historical views of AI responses, and competitor comparison across AI results
The platform supports ZIP code-level local tracking.
Pros
- Most affordable AI visibility option at $89/month add-on
- Excellent Google AI Overviews and AI Mode coverage
- Historical SERP snapshots
- Seamless integration with SE Ranking SEO tools
- Strong local tracking
- 14-day free trial
Cons
- ChatGPT and Google strongest
- Gemini/Perplexity coverage still maturing
- No Claude or Copilot tracking
- Smaller prompt database than Semrush/Ahrefs
- Model variance can create false positives/negatives
Pricing
- Essential SEO at $52/mo
- Pro at $95/mo
- Business at $207/mo
AI Search Add-on at $89/month (200 prompts), $179/month (450 prompts), or $345/month (1,000 prompts).
Free trial: Yes—14-day trial for all SEO plans including basic AI tracking
Platforms: Web, iOS/Android apps, Chrome extension, API, white-label reporting
10. seoClarity ArcAI
Best for: Large enterprises and global brands requiring the most comprehensive AI search optimization integrated with traditional SEO. Ideal for organizations needing bot diagnostics, hallucination monitoring, and coordinated optimization across global teams and multiple domains.
seoClarity ArcAI represents the most comprehensive enterprise AI visibility solution, offering capabilities no other platform matches: AI bot activity tracking, hallucination detection, and the first enterprise-grade Google AI Mode tracking at scale. The platform serves global brands requiring coordinated optimization across multiple domains and teams.
AI Platforms Tracked
- Google AI Overviews
- Google AI Mode
- ChatGPT
- Perplexity
- Gemini
Key Features
- AI search visibility tracking across all major platforms
- AI bot activity diagnostics (know exactly when GPTBot, Gemini, and Perplexity bots access your pages)
- Hallucination/error monitoring to catch inaccurate AI statements about your brand
- Research prompt insights showing trending queries
- Real-time citation monitoring
- Sentiment analysis
- GEO content optimization workflows
- Pixel-perfect SERP difference viewer showing how results change over time
Pros
- Most comprehensive enterprise solution
- First to offer AI Mode tracking at scale
- Unique bot diagnostics (critical for technical SEO)
- Hallucination monitoring (invaluable for brand safety)
- Merges traditional SEO with AI visibility
- Rapid feature development
Cons
- Enterprise pricing starting at $2,500+/mo
- Steep learning curve requiring dedicated onboarding
- Not suitable for SMBs
- No Claude or Copilot tracking
- Complex for lean teams
Pricing
- Research & Content starting at $2,500/mo (up to 5,000 keywords)
- Technical SEO at $3,200/mo
- Enterprise (full SEO + AI) at $4,500+/mo (custom pricing required)
Free trial: No. Demo and consultation required
Platforms: Web-based enterprise platform, API access, custom integrations, SSO support
Bonus: HubSpot AEO Grader (Free Tool)
Best for: Initial diagnostics, competitive research, or demonstrating the need for AI visibility investment to stakeholders.
For marketers seeking a free baseline assessment before investing in paid tools, HubSpot’s AEO Grader scans GPT-4o, Perplexity, and Gemini to evaluate brand mention frequency, sentiment, competitive positioning, and narrative themes.
The tool provides a brand archetype classification and recommendations for improved visibility, all without cost or credit card.
How to Evaluate AI Visibility Tools
When selecting an AI visibility solution, prioritize these criteria:
Platform coverage matters more than you think. Different AI engines cite different sources, there’s only 25% overlap between ChatGPT and Perplexity recommendations. Tools tracking more platforms provide more complete visibility, though coverage of ChatGPT, Google AI Overviews, and Perplexity should be considered baseline requirements.
Data collection methodology directly impacts accuracy. Each tool gathers data differently, some scrape AI responses, others use APIs. Verify how frequently prompts run (daily vs. weekly), sample sizes for statistical significance, and how tools handle AI response variability from personalization.
Actionable insights outweigh raw data. Monitoring that your visibility dropped 15% matters far less than understanding why it dropped and how to recover. Prioritize tools offering recommendations, citation gap analysis, and content optimization guidance.
Integration requirements vary by team structure. GA4 integration proves essential for tracking AI referral traffic and conversions. CRM connections help correlate visibility with revenue. API access enables custom dashboards for sophisticated teams.
Budget alignment should match organizational maturity. Entry-level tools ($29-100/month) suit teams beginning AI visibility efforts. Mid-market solutions ($200-500/month) fit established marketing operations. Enterprise platforms ($2,500+/month) serve global brands requiring compliance, multi-region tracking, and dedicated support.
Emerging Trends Shaping AI Visibility
AI-referred traffic is exploding. Sessions from AI platforms jumped 527% in the first half of 2025, with AI now driving 6.5% of organic traffic—projected to reach 14.5% within a year. Users from AI platforms convert 4.4x better than traditional organic visitors.
Entity optimization replaces keyword optimization. The shift from keyword-based queries to conversational, natural-language prompts demands building a “semantic footprint” around brand entities. Knowledge graph ownership has become critical for AI visibility.
Platform-specific optimization is required. ChatGPT favors encyclopedic content with strong E-E-A-T signals. Perplexity rewards recency, community examples, and transparent citations. Google AI Overviews prioritize existing top-ranking content. One-size-fits-all approaches underperform.
Gartner forecasts massive traffic disruption. Traditional search traffic is expected to decline 25% by 2026 and 50% by 2028. Meanwhile, 30% of organic search traffic will come from AI-generated experiences by 2026.
Common Questions Marketers Ask
How does AI visibility differ from traditional SEO?
SEO optimizes for clicks and rankings; AI visibility optimizes for citations and mentions. In AI search, your content gets synthesized into answers—users may never visit your site but still learn about your brand. The two approaches are complementary: 52-99% of AI Overview sources rank in Google’s top 10.
Can you influence how AI describes your brand?
Yes—through creating clear, concise answers to common questions; implementing FAQ and structured data schemas; building mentions on high-authority sites AI trusts (Reddit appears in 77% of product searches); ensuring AI crawlers can access your content; and maintaining consistent brand messaging across platforms. First mentions can appear within 1-2 weeks with existing domain authority; building consistent presence typically takes 3-6 months.
How often should AI mentions be monitored?
Weekly quick checks catch major changes; monthly detailed analysis tracks trends; quarterly competitive reviews benchmark progress. Automated alerts for visibility drops or competitor surges prove essential for timely response.
What’s the ROI of AI visibility monitoring?
Track AI referral traffic in GA4, conversions from AI-discovered users, Share of Voice versus competitors, and citation rates. AI-referred visitors convert 4.4x better than organic search, and early adopters capturing citation share build compounding advantages. Start measurement at 30, 90, and 180 days—AI tools improve as systems learn.
Conclusion
The AI visibility landscape has matured rapidly, offering solutions across every budget and use case. For teams just beginning, Otterly ($29/month) and SE Ranking ($89/month add-on) deliver substantial value without major investment.
Mid-market organizations benefit from Semrush or Ahrefs integrations that unify AI and traditional SEO data. Enterprise brands requiring comprehensive coverage, compliance, and advanced features should evaluate Profound, seoClarity, or Scrunch AI.
The most important insight: waiting is increasingly costly. With only 16% of brands systematically tracking AI visibility, early movers are capturing citation share while competition remains low. Given that AI-referred traffic converts 4.4x better than traditional organic and influences $750 billion in purchasing decisions, the ROI case for investing in AI visibility tools has never been stronger.
Start with a free audit from HubSpot AEO Grader or Knowatoa to establish your baseline, then scale to paid tools as you validate the channel’s impact on your business.
