Best Digital Marketing Reporting Software: Top 10 Tools for 2024

Accurate reporting software is key to measuring success and refining campaigns. Interpreting the wealth of available data leads to smarter decisions and better returns.

Research by Boston Consulting Group (BCG) for Google highlights this importance. They found that top-tier digital marketers achieve 1.4 times greater cost benefits and up to 2.5 times more revenue impact.

BCG’s study also revealed that while only 2% of brands excel at data-driven marketing, these leaders see up to 20% higher revenue and 30% more cost savings. This gap indicates significant untapped potential in data-driven marketing strategies.

In this guide, we’ll explore the top 10 best digital marketing reporting software available in 2024.

Key Takeaways

1. Comprehensive reporting tools can significantly enhance marketing ROI.
2. Automation features save time and improve efficiency in reporting.
3. Customizable dashboards allow for personalized insights tailored to user needs.

Top 10 Picks for Best Digital Marketing Reporting Software

1. WhatConverts – Best for lead tracking
2. AgencyAnalytics – Best for automated reporting
3. DashThis – Best for data visualization
4. Whatagraph – Best for multi-channel reporting
5. Google Analytics – Best for web analytics
6. Klipfolio – Best for data dashboards
7. Databox – Best for KPI tracking
8. Tableau – Best for advanced data visualization
9. Improvado – Best for marketing intelligence
10. Funnel.io – Best for data integration

How We Evaluated Best Digital Marketing Reporting Software

The evaluation process for best digital marketing reporting software focused on these key criteria:

1. User-Friendliness: We assessed how easy it is for users to navigate and utilize the software effectively.
2. Integrations: We looked for tools that connect seamlessly with popular marketing platforms.
3. Customization Options: The ability to tailor reports and dashboards to specific business needs was crucial.
4. Analytics Capabilities: We prioritized tools that offer comprehensive insights and advanced analytics features.
5. Customer Support: Responsive and helpful customer service is essential for long-term satisfaction.

We conducted thorough testing, consulted industry experts, and analyzed user feedback to ensure our recommendations are both practical and effective.

Best Digital Marketing Reporting Software Comparison Table

Software	Best For	Key Features	Pricing	Free Plan	Platforms Available
WhatConverts	Lead tracking	Interactive reporting, robust integrations	Starts at $30/mo	No	Web, iOS, Android
AgencyAnalytics	Automated reporting	Client reporting, dashboard customization	Starts at $12/mo	No	Web
DashThis	Data visualization	Customizable dashboards, white-label reporting	Starts at $39/mo	No	Web
Whatagraph	Multi-channel reporting	Over 40 integrations, drag-and-drop dashboard	Starts at $199/mo	No	Web
Google Analytics	Web analytics	User behavior tracking, conversion analysis	Free; $150,000/year for 360	Yes	Web, iOS, Android
Klipfolio	Data dashboards	Custom dashboards, real-time refresh	Starts at $99/mo	No	Web, iOS, Android
Databox	KPI tracking	Performance metrics, real-time updates	Starts at $72/mo	Yes	Web, iOS, Android
Tableau	Advanced data visualization	Interactive dashboards, collaboration	Starts at $70/mo	No	Web, Windows, Mac
Improvado	Marketing intelligence	Data aggregation, real-time transformation	Custom pricing	No	Web
Funnel.io	Data integration	Automated reporting, real-time insights	Custom pricing	No	Web

1. WhatConverts

Best for lead tracking

WhatConverts is a lead tracking and reporting software that captures first-party data on leads generated through various marketing channels, allowing agencies to prove their marketing value.

Its interactive reporting and robust integrations make it a top choice for marketers.

Pros:

1. Captures comprehensive lead data across multiple channels.
2. User-friendly interface for seamless reporting.
3. Highly customizable reporting options.

Cons:

1. Pricing may be high for small businesses.
2. Learning curve for advanced features.

Key Features:

1. Lead tracking across calls, forms, and chats.
2. Custom reporting capabilities tailored to user needs.
3. Integration with over 1,000 tools for data consolidation.

Pricing:

WhatConverts offers several pricing tiers:

1. Individual plans start at $30/month for basic features.
2. Agency plans begin at $500/month for unlimited accounts.
3. Custom pricing available for larger enterprises.
4. For more details, visit their pricing page.

2. AgencyAnalytics

Best for automated reporting

AgencyAnalytics provides automated reporting and customizable dashboards specifically for marketing agencies, allowing them to manage and visualize their clients’ data in one place.

Pros:

1. Easy-to-use interface for quick report generation.
2. Automated data collection saves time.
3. Extensive integration options with over 70 platforms.

Cons:

1. Limited features on the lowest pricing tier.
2. May lack advanced analytics for larger enterprises.

Key Features:

1. Pre-built report templates for quick setup.
2. White-label reporting options for branding.
3. SEO tools including rankings and site audits.

Pricing:

AgencyAnalytics offers plans starting from:

1. $12/month for freelancers.
2. $18/month for agencies.
3. Custom pricing for enterprise solutions.
4. Explore more on their pricing page.

3. DashThis

Best for data visualization

DashThis is an all-in-one reporting software that automates the creation of marketing reports, allowing agencies to consolidate data from various platforms into visually appealing dashboards.

Pros:

1. Automated report creation saves significant time.
2. Customizable widgets for tailored insights.
3. White-label options available for agencies.

Cons:

1. Pricing can be steep for smaller firms.
2. Limited customer support options.

Key Features:

1. Customizable dashboards for personalized reporting.
2. Unlimited users and sources for collaborative efforts.
3. Integrates with multiple data sources for comprehensive analytics.

Pricing:

DashThis offers several tiers:

1. $49/month for individuals (3 dashboards).
2. $149/month for professionals (10 dashboards).
3. $289/month for businesses (20 dashboards).
4. For full details, check out their pricing page.

4. Whatagraph

Best for multi-channel reporting

Whatagraph simplifies the reporting process by allowing users to connect over 40 data sources to create customized reports quickly.

Pros:

1. Intuitive drag-and-drop dashboard creation.
2. Automatic data integration from various sources.
3. White-label reporting options for agencies.

Cons:

1. Higher pricing compared to some alternatives.
2. Limited customization for certain templates.

Key Features:

1. Pre-built templates for faster report generation.
2. Comprehensive analytics across multiple channels.
3. Easy sharing options for reports and dashboards.

Pricing:

Whatagraph’s pricing starts at:

1. $199/month for professional features.
2. $335/month for premium capabilities.
3. Custom pricing available for larger teams.
4. Visit their pricing page for more information.

5. Google Analytics

Best for web analytics

Google Analytics is a free web analytics service that tracks and reports website traffic, providing valuable insights into user behavior and marketing performance.

Pros:

1. Comprehensive traffic analysis capabilities.
2. Free for basic use, making it accessible to all.
3. Extensive integration with Google Ads and other tools.

Cons:

1. Complex interface for beginners.
2. Limited functionalities in the free version compared to paid options.

Key Features:

1. Detailed user behavior tracking.
2. Conversion tracking to measure marketing effectiveness.
3. Audience segmentation for targeted insights.

Pricing:

Google Analytics offers a free plan for standard use; however, Google Analytics 360 is available for enterprise use at $150,000/year. Check their pricing page for details.

6. Klipfolio

Best for data dashboards

Klipfolio is a powerful dashboard tool that enables marketers to visualize data from various sources in real-time, making it easier to track KPIs and performance metrics effectively.

Pros:

1. Real-time data visualization capabilities.
2. Custom dashboard creation for specific business needs.
3. Supports over 100 integrations for data connectivity.

Cons:

1. Pricing may be high for small businesses.
2. Learning curve for advanced dashboard features.

Key Features:

1. Real-time data refresh for up-to-date insights.
2. Customizable dashboard layouts for specific metrics.
3. Collaboration features for team reporting.

Pricing:

Klipfolio offers several pricing tiers:

1. $49/month for the starter plan.
2. $149/month for the business plan.
3. Custom pricing available for enterprise solutions.
4. Learn more on their pricing page.

7. Databox

Best for KPI tracking

Databox collects data from various marketing platforms and displays it in customizable dashboards that can be accessed on any device.

Pros:

1. Data visualization tools are easy to use.
2. Pre-built templates for efficient reporting.
3. Integrates with major marketing tools seamlessly.

Cons:

1. Limited features on the free plan.
2. Higher costs for advanced functionalities.

Key Features:

1. Real-time updates for accurate reporting.
2. Easy-to-use dashboard for tracking KPIs.
3. Customizable data sources for tailored insights.

Pricing:

Databox offers a free plan along with paid plans starting from $72/month. For more details, visit their pricing page.

8. Tableau

Best for advanced data visualization

Tableau is a powerful analytics platform that turns data into actionable insights through interactive visualizations and dashboards.

Pros:

1. Advanced data visualization capabilities.
2. Collaborate easily with team members on reports.
3. Cross-platform accessibility for various devices.

Cons:

1. Can be expensive for small businesses.
2. Steeper learning curve for beginners.

Key Features:

1. Interactive dashboards for engaging data presentation.
2. Extensive data source connectivity for comprehensive analysis.
3. Strong community support for troubleshooting and learning.

Pricing:

Tableau offers pricing plans starting at $70/month for individuals. Visit their pricing page for more options.

9. Improvado

Best for marketing intelligence

Improvado is a marketing data aggregation platform designed for marketing agencies and teams, allowing them to connect and visualize data from multiple sources.

Pros:

1. Automated data extraction for efficiency.
2. Customizable dashboards to fit specific needs.
3. Supports integration with a wide range of marketing tools.

Cons:

1. Custom pricing can be unclear, depending on data sources.
2. Limited support for non-marketing platforms.

Key Features:

1. Easy connection to numerous data sources.
2. Real-time data transformation for instant insights.
3. Custom reporting capabilities for varied business needs.

Pricing:

Improvado offers custom pricing based on data sources, making it suitable for businesses of all sizes. For more information, check their pricing page.

10. Funnel.io

Best for data integration

Funnel.io helps marketers collect and analyze data from various digital marketing sources to create unified reports.

Pros:

1. Extensive data collection capabilities from multiple channels.
2. Customizable reporting for tailored insights.
3. Integrates seamlessly with a wide range of marketing tools.

Cons:

1. Custom pricing can be a barrier for smaller businesses.
2. Learning curve for advanced features and integrations.

Key Features:

1. Automated reporting for efficiency.
2. Real-time insights into marketing performance.
3. Comprehensive integration options for data consistency.

Pricing:

Funnel.io offers custom pricing based on features and data volume. For more details, visit their pricing page.

How to Choose the Right Digital Marketing Reporting Software for Your Needs

Selecting the ideal digital marketing reporting software depends on your specific requirements and use case. Consider these crucial factors:

1. Scalability: Ensure the software can grow with your business.
2. Budget Constraints: Evaluate the total cost of ownership, including hidden fees.
3. Integration Needs: Assess how well the software connects with your existing tools.
4. User Experience: Look for intuitive interfaces that minimize the learning curve.

Understanding these factors will help you navigate the plethora of options available and select a tool that meets your marketing objectives.

Emerging Trends in Digital Marketing Reporting Software

As technology evolves, so do the capabilities of digital marketing reporting software. Here are some trends to watch for in 2024:

1. AI-Driven Analytics: Many platforms are integrating AI to provide predictive insights and automated reporting.
2. Increased Focus on Data Privacy: With regulations like GDPR, reporting tools are prioritizing secure data handling practices.
3. Real-Time Reporting: Instant access to data allows marketers to make quicker decisions, enhancing agility in campaigns.

Conclusion: Making the Right Choice for Your Digital Marketing Reporting Software Needs

Choosing the right digital marketing reporting software is essential for optimizing marketing efforts and driving business growth.

By evaluating tools based on your unique needs and the insights provided in this list, you can make an informed decision that propels your marketing strategy forward.

Frequently Asked Questions

What is the best digital marketing reporting software?

The best tool varies by need, but options like Google Analytics and WhatConverts are highly recommended for their robust features.

How do I automate my marketing reporting?

Look for tools like AgencyAnalytics and DashThis that offer automated reporting features to streamline your process.

What features should I look for in reporting tools?

Key features include integration capabilities, customizable dashboards, real-time reporting, and user-friendly interfaces.

Are there affordable marketing reporting tools?

Yes, options like AgencyAnalytics and Databox offer competitive pricing for small to medium businesses.

How to integrate multiple data sources for reporting?

Choose reporting tools that support various integrations, like Funnel.io and Improvado, which can connect to numerous marketing platforms for a cohesive overview.