Top 10 Best Landing Page Builders (2024)

Landing page builders are essential tools for marketers and businesses aiming to optimize their online presence and drive conversions.

According to industry research, 68% of B2B companies use landing pages to generate leads.

In this guide, you’ll explore the top 10 best landing page builders available in 2024.

Key Takeaways

1. Leadpages excels in user-friendliness and conversion optimization.
2. Unbounce offers advanced A/B testing and AI-driven features.
3. ConvertKit is ideal for content creators needing email integration.

Top 10 Picks for Best Landing Page Builders

1. Leadpages – Best for marketers and small businesses.
2. Unbounce – Best for high customization and A/B testing.
3. ConvertKit – Best for creators and newsletter signups.
4. Instapage – Best for high-conversion landing pages.
5. Swipe Pages – Best for mobile-first designs.
6. Landingi – Best for budget-friendly solutions.
7. Carrd – Best for simple, free landing pages.
8. Zapier Interfaces – Best for automation and integrations.
9. Thrive Architect – Best for WordPress users.
10. OptimizePress – Best for marketers creating sales pages.

How to Evaluate Landing Page Builders

The evaluation process for best landing page builders focused on these key criteria:

1. User Experience: We considered the ease of use and the learning curve associated with each tool.
2. Features: We evaluated the range of features offered, including templates, integrations, and customization options.
3. Pricing: We analyzed pricing structures to ensure they reflect value for money.
4. Customer Support: We assessed the availability and quality of customer support services.
5. Performance Metrics: We reviewed user feedback and performance data to gauge effectiveness.

The methodology included testing, expert consultations, and careful online research to provide a well-rounded view of each tool’s capabilities.

Best Landing Page Builders Comparison Table

Software	Best For	Key Features	Pricing	Free Plan	Platforms Available
Leadpages	Marketers and small businesses	Easy drag-and-drop builder, conversion tools	From $37/month	Yes	Web, iOS, Android
Unbounce	High customization	AI-driven features, A/B testing	From $99/month	No	Web
ConvertKit	Creators	Email integrations, landing page templates	From $15/month	Yes	Web
Instapage	High-conversion landing pages	A/B testing, extensive integrations	From $199/month	Yes	Web
Swipe Pages	Mobile-first designs	Dynamic text replacement, A/B testing	From $39/month	Yes	Web
Landingi	Budget-friendly solutions	Smart Sections, easy editing	From $29/month	Yes	Web
Carrd	Simple, free landing pages	Responsive design, easy setup	From $9/year	Yes	Web
Zapier Interfaces	Automation and integrations	Connects with 6,000+ apps	Free (currently in beta)	Yes	Web
Thrive Architect	WordPress users	Drag-and-drop editor, advanced customization	One-time $97	No	WordPress
OptimizePress	Marketers	Sales pages, membership sites	One-time $97	No	WordPress

1. Leadpages

Best for marketers and small businesses

Leadpages is recognized for its user-friendly interface and extensive template library, making it ideal for marketers and small businesses aiming to create high-converting landing pages.

Its features include a drag-and-drop builder, conversion optimization tools, and various integrations that enhance marketing efforts.

Pros:

1. User-friendly interface for easy setup.
2. Extensive template library for quick deployment.
3. Strong conversion optimization tools.

Cons:

1. Limited customization options compared to competitors.
2. Pricing can be steep for advanced features.

Key Features:

1. Drag-and-Drop Builder: Simplifies the creation of customized landing pages.
2. Conversion Tools: Built-in tools to help optimize landing pages for better performance.
3. Integrations: Connects seamlessly with popular email marketing and CRM platforms.

Pricing:

Leadpages starts at $37/month, offering a 14-day free trial for exploration.

1. Standard Plan: Basic features and templates.
2. Pro Plan: Additional features for marketing professionals.
3. Advanced Plan: All features plus advanced integrations.

For more details, visit the pricing page.

2. Unbounce

Best for high customization and A/B testing

Unbounce is tailored for those seeking advanced customization capabilities in their landing pages.

It stands out with its AI-driven features and powerful A/B testing functionality, catering to businesses that prioritize lead generation.

Pros:

1. Advanced A/B testing capabilities for optimization.
2. High level of customization for landing pages.
3. AI features streamline the creation process.

Cons:

1. Higher price point compared to some alternatives.
2. Steeper learning curve for new users.

Key Features:

1. A/B Testing: Easily test different versions of landing pages to maximize conversions.
2. Smart Traffic: AI-driven feature that automatically routes visitors to the best-performing page.
3. Integrations: Connects with various marketing tools for enhanced functionality.

Pricing:

Unbounce starts at $99/month, focusing on features that support small businesses needing effective lead generation.

1. Launch Plan: Basic landing page features.
2. Optimize Plan: A/B testing and advanced features.
3. Accelerate Plan: All features plus dedicated support.

Check the details on the pricing page.

3. ConvertKit

Best for creators and newsletter signups

ConvertKit is designed specifically for creators who want to build their email list efficiently.

It allows seamless integration with email marketing tools, making it a go-to platform for those focused on content creation.

Pros:

1. Free plan available for up to 1,000 subscribers.
2. Simple and intuitive interface.
3. Excellent email marketing integration.

Cons:

1. Limited design capabilities compared to competitors.
2. Advanced features may require higher-tier plans.

Key Features:

1. Landing Page Templates: Professionally designed templates for quick setup.
2. Email Integration: Seamless connection with ConvertKit’s email marketing tools.
3. Automation: Simple automation features for managing leads.

Pricing:

ConvertKit offers a free plan for up to 1,000 subscribers, with paid plans starting at $15/month.

1. Creator Plan: Basic features for starting creators.
2. Creator Pro Plan: Advanced features including automation. Explore more on the pricing page.

4. Instapage

Best for high-conversion landing pages

Instapage focuses on creating landing pages that drive conversions.

With robust A/B testing capabilities and numerous integrations, it is more suited for businesses with greater marketing budgets.

Pros:

1. High-conversion templates tailored for specific industries.
2. Strong analytics and reporting features.
3. Excellent customer support.

Cons:

1. Higher pricing can be a barrier for small businesses.
2. May require some time to master all features.

Key Features:

1. A/B Testing: Optimize landing pages through effective testing strategies.
2. Heatmaps: Understand user behavior with detailed analytics.
3. Integrations: Works well with various marketing tools and CRMs.

Pricing:

Instapage starts at $199/month, with a 14-day free trial available.

1. Core Plan: Basic landing page features.
2. Optimized Plan: Includes A/B testing and analytics.
3. Enterprise Plan: Customized solutions for larger businesses. See more on the pricing page.

5. Swipe Pages

Best for mobile-first designs

Swipe Pages specializes in creating mobile-optimized landing pages, allowing users to build app-like experiences on mobile devices.

This is crucial in a world where mobile browsing dominates.

Pros:

1. Excellent mobile optimization features.
2. User-friendly interface for quick setups.
3. A/B testing capabilities available.

Cons:

1. Limited features compared to more comprehensive tools.
2. Focus on mobile might not suit all businesses.

Key Features:

1. Mobile-First Designs: Tailored templates for optimal mobile performance.
2. Dynamic Text Replacement: Customize content based on user input.
3. A/B Testing: Test variations to enhance performance.

Pricing:

Swipe Pages starts at $39/month.

1. Basic Plan: Core features for small businesses.
2. Pro Plan: Additional features including A/B testing. For pricing details, visit the pricing page.

6. Landingi

Best for budget-friendly solutions

Landingi is an affordable option that provides powerful editing features, including Smart Sections for content updates across multiple pages.

Pros:

1. Very budget-friendly pricing structure.
2. Offers a robust set of features for the price.
3. Easy-to-use drag-and-drop builder.

Cons:

1. Limited advanced features compared to higher-priced options.
2. Template library may not be as extensive.

Key Features:

1. Smart Sections: Update content across multiple landing pages easily.
2. Integrations: Works with various email marketing tools.
3. Analytics: Basic analytics to track performance.

Pricing:

Landingi starts at $29/month, making it accessible for small businesses.

1. Basic Plan: Essential features for beginners.
2. Pro Plan: Advanced features for growing businesses. Explore more on the pricing page.

7. Carrd

Best for simple, free landing pages

Carrd allows users to create simple and effective landing pages without breaking the bank. It is a top choice for those looking for free options.

Pros:

1. Free plan available for up to 3 sites.
2. Simple interface with no complex setups.
3. Great for personal projects or portfolios.

Cons:

1. Limited to simpler designs and functionalities.
2. May not be suitable for larger businesses.

Key Features:

1. Responsive Design: Templates that look great on all devices.
2. Easy Setup: Quick to create landing pages without any technical knowledge.
3. Custom Domains: Option to connect a custom domain.

Pricing:

Carrd offers a free plan, with paid plans starting at $9/year for additional features.

Pro Plan: Unlocks all features and custom domain options. Check the pricing page for more details.

8. Zapier Interfaces

Best for automation and integrations

Zapier Interfaces is a unique tool that focuses on automation and integration with over 6,000 apps.

Currently in beta, it offers a free option for simple landing page creation.

Pros:

1. Integrates with a vast number of applications.
2. Free to use during the beta phase.
3. Simplifies the process of creating functional landing pages.

Cons:

1. Limited design capabilities.
2. Still in beta, so features may change.

Key Features:

1. App Integrations: Connect with thousands of apps for enhanced functionality.
2. Automation: Set up automated workflows to manage leads effectively.
3. User-Friendly: Simple interface for creating landing pages.

Pricing:

Currently free during the beta phase, details on future pricing are yet to be announced. Visit the pricing page for updates.

9. Thrive Architect

Best for WordPress users

Thrive Architect is a WordPress plugin that offers a drag-and-drop editor and extensive customization options, making it a cost-effective solution for those already using WordPress.

Pros:

1. One-time payment for a lifetime license.
2. Extensive customization capabilities.
3. Integrates perfectly with WordPress.

Cons:

1. Requires WordPress to use.
2. Learning curve for new users.

Key Features:

1. Drag-and-Drop Editor: Allows for easy customization of landing pages.
2. Conversion Elements: Includes features designed to increase conversions.
3. Pre-Made Templates: Access to a variety of templates to get started quickly.

Pricing:

Thrive Architect is available for a one-time fee of $97, which is cost-effective compared to subscription models. Explore more on the pricing page.

10. OptimizePress

Best for marketers creating sales pages

OptimizePress is ideal for marketers looking to create landing pages, sales pages, and membership sites.

It offers a one-time payment model, making it a great option for those wanting to avoid ongoing fees.

Pros:

1. One-time payment for lifetime access.
2. Versatile for various types of landing pages.
3. Good customer support and community.

Cons:

1. Limited features compared to subscription-based services.
2. Learning curve for complete utilization.

Key Features:

1. Sales Funnels: Create complete sales funnels for products and services.
2. Membership Sites: Tools for building membership websites.
3. Templates: A variety of customizable templates available.

Pricing:

OptimizePress has a one-time payment of $97 for the basic plan.
For more information, visit the pricing page.

How to Choose the Right Best Landing Page Builders for Your Needs

Selecting the ideal best landing page builder depends on your specific requirements and use case. Consider these crucial factors:

1. User Experience: Look for ease of use, especially if you’re new to landing page creation.
2. Features Needed: Identify which features are essential for your goals, like A/B testing or integrations.
3. Budget: Consider your budget constraints and the value you expect from the tool.
4. Support and Resources: Check if the tool provides adequate support and learning resources.

Emerging Trends in Best Landing Page Builders

• Trends such as enhanced AI-driven features, increased focus on mobile optimization, and integration with various marketing automation tools.
• Industry experts predict that the demand for customizable templates and user-friendly interfaces will continue to rise, making it essential for builders to adapt to these changes.

Conclusion: Making the Right Choice

Choosing the right landing page builder can significantly influence your marketing success and overall conversion rates.

It’s crucial to evaluate your specific needs, consider the features and pricing, and test out the tools that resonate with your goals.

Explore our top picks to find the best landing page builder that suits your unique requirements.

Frequently Asked Questions

What are the best landing page builders in 2024?

The best landing page builders in 2024 include Leadpages, Unbounce, ConvertKit, Instapage, Swipe Pages, Landingi, Carrd, Zapier Interfaces, Thrive Architect, and OptimizePress.

How much do landing page builders cost monthly and annually?

Pricing varies, with tools like Leadpages starting at $37/month and others like Instapage at $199/month. Free plans are available for some options, such as ConvertKit and Carrd.

What features should I look for in a landing page builder?

Look for features such as user-friendly interfaces, A/B testing capabilities, integration options with email marketing tools, and responsive design templates.

Are there free landing page builders available?

Yes, options like Carrd and ConvertKit offer free plans, allowing users to create landing pages without any upfront costs.

Which landing page builder is best for small businesses?

Leadpages and Landingi are excellent choices for small businesses due to their affordability, user-friendly features, and strong conversion optimization tools.

How do I optimize my landing page for conversions?

To optimize for conversions, use A/B testing, ensure a clear call-to-action, create compelling content, and utilize high-quality visuals.