Mailchimp is a widely recognized email marketing platform, catering to 14+ million users globally.
It offers an array of features such as automated email campaigns, audience segmentation, and analytics to help businesses engage effectively with their customers.
However, as the landscape of email marketing evolves, so do user preferences and needs.
Despite its popularity, Mailchimp has received some user complaints that highlight areas where it may fall short.
Many users express concerns regarding its pricing structure, user interface, and customer support.
According to G2, some users find the learning curve steep, while others feel that the platform’s functionality does not justify its costs.
Why Should You Look for an Alternative to Mailchimp?
User feedback reveals several common complaints about Mailchimp, which could lead you to seek alternatives:
- Email Deliverability Issues: Users report emails often landing in spam or promotions folders. Source
- User Experience: Many find the UX/UI to be outdated and difficult to navigate. Source
- Limited Features: Essential features are locked behind higher pricing tiers, which feel unjustified to some users. Source
- Customer Support: Complaints about inadequate support during critical times are common. Source
- Integration Complications: Users struggle with creating integrations, often with insufficient support. Source
- High Pricing: Many believe that the pricing is excessive given the limitations in functionality. Source
Top 6 Mailchimp Alternatives for Email Marketing in 2024
- ActiveCampaign – Best for automation and CRM integration
- ConvertKit – Best for creators and content-focused businesses
- HubSpot – Best for comprehensive marketing solutions
- Klaviyo – Best for eCommerce brands
- Brevo – Best for cost-effective email marketing
- Moosend – Best for small businesses and startups
Mailchimp Alternatives Comparison Table
| Alternative | Best For | Key Features | Pricing | Free Plan | Platforms Available |
|---|---|---|---|---|---|
| ActiveCampaign | Automation and CRM integration | Advanced automation, CRM tools, segmentation | $9/mo (when billed annually) | Yes | Web, iOS, Android |
| ConvertKit | Creators and content-focused businesses | Easy landing page creation, visual automation | $15/mo (when billed annually) | Yes | Web |
| HubSpot | Comprehensive marketing solutions | Email marketing, CRM, analytics | $50/mo (when billed annually) | Yes | Web, iOS, Android |
| Klaviyo | eCommerce brands | Powerful segmentation, integration with eCommerce platforms | $20/mo (when billed annually) | Yes | Web |
| Brevo | Cost-effective email marketing | Email marketing automation, SMS marketing | $25/mo (when billed annually) | Yes | Web, iOS, Android |
| Moosend | Small businesses and startups | User-friendly interface, automation features | $9/mo (when billed annually) | Yes | Web |
1. ActiveCampaign
Best for automation and CRM integration
ActiveCampaign is a robust email marketing platform that excels in automation and CRM integration. It offers features like advanced segmentation, personalized email campaigns, and detailed reporting, making it an excellent choice for businesses looking to automate their marketing processes.
The platform’s user-friendly interface simplifies complex tasks, allowing users to focus more on strategy than execution.
Pros
- Powerful automation tools that save time and increase efficiency.
- Excellent CRM integration capabilities for managing customer relationships.
- Comprehensive analytics that help track campaign performance.
Cons
- The initial learning curve can be steep for new users.
- Pricing can escalate quickly as your contact list grows.
Integrations
ActiveCampaign integrates with over 850 apps, including Shopify, WordPress, and Zapier. For a full list, visit the Integrations page.
Key Features
- Advanced automation: Create complex workflows without coding.
- CRM tools: Manage customer relationships with ease.
- Segmentation: Target specific groups within your audience for personalized campaigns.
Pricing
ActiveCampaign pricing starts at $9/mo for basic features, with tiers offering additional benefits like advanced automation and CRM features. Visit the pricing page for more details.
2. ConvertKit
Best for creators and content-focused businesses
ConvertKit is tailored specifically for creators, offering tools that help build email lists and sell digital products. Its user-friendly design and focus on simplicity make it a favorite among bloggers, podcasters, and online course creators.
Pros
- Simple and intuitive user interface.
- Excellent support for landing pages and product sales.
- Automation features that cater specifically to creators.
Cons
- Limited template designs compared to competitors.
- Higher pricing for access to advanced features.
Integrations
ConvertKit seamlessly integrates with tools like WordPress, Shopify, and Stripe. For a full list of integrations, check the Integrations page.
Key Features
- Landing pages: Easily create landing pages to grow your email list.
- Visual automation: Drag-and-drop automation builder for easy workflow creation.
- Subscriber tagging: Organize subscribers based on their interests and behaviors.
Pricing
ConvertKit starts at $15/mo, making it an affordable choice for creators. More pricing details can be found on their pricing page.
3. HubSpot
Best for comprehensive marketing solutions
HubSpot is not just an email marketing tool; it offers an all-in-one marketing, sales, and service platform. Its email marketing features integrate seamlessly with its CRM, making it a powerful choice for businesses looking to enhance their overall marketing strategy.
Pros
- Comprehensive suite of marketing tools in one platform.
- Excellent CRM capabilities to manage customer relationships.
- Extensive reporting and analytics tools.
Cons
- Can be overwhelming for smaller businesses due to its vast features.
- Pricing can be high for advanced tools.
Integrations
HubSpot connects with numerous tools like Salesforce, Shopify, and WordPress. Visit their Integrations page for more.
Key Features
- Email personalization: Tailor emails based on user behavior.
- Analytics dashboard: Track and analyze campaign performance easily.
- Segmentation: Create targeted lists for more effective campaigns.
Pricing
HubSpot’s pricing starts at $50/mo, with various tiers offering additional features. For more information, check their pricing page.
4. Klaviyo
Best for eCommerce brands
Klaviyo is a powerful email marketing platform designed specifically for eCommerce businesses.
Its integration with various online stores allows for advanced segmentation and targeting, making it a go-to choice for brands looking to drive sales through email marketing.
Pros
- Advanced segmentation capabilities tailored for eCommerce.
- Integration with major eCommerce platforms like Shopify and Magento.
- Strong analytics to understand customer behavior.
Cons
- Can be complex for beginners unfamiliar with eCommerce marketing.
- Pricing can be steep for businesses with large email lists.
Integrations
Klaviyo integrates with platforms like Shopify, Magento, and WooCommerce. Explore more on their Integrations page.
Key Features
- Product recommendations: Automatically suggest products based on customer behavior.
- Cart abandonment emails: Recover lost sales with targeted emails.
- Detailed analytics: Understand campaign performance and customer behavior.
Pricing
Klaviyo pricing starts at $20/mo, with costs increasing based on the number of contacts. Visit the pricing page for details.
5. Brevo
Best for cost-effective email marketing
Brevo, previously known as Sendinblue, provides a comprehensive email marketing platform at an affordable price. It offers a range of features, including email automation, SMS marketing, and CRM functionalities, making it an excellent option for businesses of all sizes.
Pros
- Competitive pricing structure with a variety of features.
- SMS marketing capabilities alongside email.
- User-friendly interface.
Cons
- Limited advanced automation features compared to competitors.
- Some users report deliverability issues.
Integrations
Brevo integrates with tools like WordPress, WooCommerce, and Shopify. Visit their Integrations page for more.
Key Features
- Email automation: Set up automated campaigns to engage customers.
- SMS marketing: Combine email and SMS strategies for effective outreach.
- Segmentation: Send targeted campaigns to specific audience segments.
Pricing
Brevo offers competitive pricing starting at $25/mo. More details can be found on their pricing page.
6. Moosend
Best for small businesses and startups
Moosend is an affordable email marketing solution that provides powerful automation features and analytics, making it suitable for small businesses and startups. Its intuitive design allows users to create engaging email campaigns easily.
Pros
- Affordable pricing with a robust feature set.
- Easy-to-use interface that requires minimal training.
- Comprehensive analytics to track campaign performance.
Cons
- Limited integration options compared to larger platforms.
- Fewer template designs available for customization.
Integrations
Moosend integrates with platforms such as WordPress, Shopify, and Zapier. For a complete list, check the Integrations page.
Key Features
- Email automation: Create automated workflows to engage customers.
- Landing page builder: Design landing pages to capture leads.
- Detailed analytics: Monitor campaign performance and user engagement.
Pricing
Moosend starts at $9/mo, making it an excellent choice for budget-conscious businesses. Visit their pricing page for more information.
How to Choose the Right Mailchimp Alternative for Your Needs
Selecting the ideal Mailchimp alternative depends on your specific requirements and use case. Consider these crucial factors:
- Functionality: Look for features that align with your marketing goals.
- Ease of Use: Choose a platform that is user-friendly and easy to navigate.
- Budget: Ensure the pricing fits within your marketing budget.
- Integration Capabilities: Make sure the platform can connect with your existing tools.
Frequently Asked Questions
What are the best alternatives to Mailchimp in 2024?
The best alternatives include ActiveCampaign, ConvertKit, HubSpot, Klaviyo, Brevo, and Moosend, each catering to different user needs and budgets.
How does Brevo compare to Mailchimp?
Brevo offers a more cost-effective solution with additional SMS marketing capabilities, while Mailchimp may have more advanced features but at a higher price point.
Is ActiveCampaign worth the price compared to Mailchimp?
ActiveCampaign provides advanced automation and CRM functionalities, making it a strong contender for businesses looking for comprehensive tools, often justifying its cost.
What is the best free email marketing software?
Platforms like Brevo and Moosend offer free plans with essential features, making them suitable for small businesses and startups.
How to migrate from Mailchimp to another email marketing platform?
Most platforms provide migration tools or guides to help you export your contacts and campaigns from Mailchimp, ensuring a smooth transition.
Conclusion
Finding the right Mailchimp alternative can significantly enhance your email marketing efforts. Each platform offers unique features tailored to different user needs, from automation to cost-effectiveness.
Evaluate your specific requirements and explore these top picks to make an informed decision that aligns with your marketing goals. Don’t hesitate to explore and find the perfect fit for your business!
