Lucky for you, you won’t have to look high and low for the top SaaS blog worthy of your time and attention. We have carefully handpicked the best SaaS blogs for every field of study and industry.
From SaaS sales blogs to SaaS Marketing resources, we’ve got you covered. Our curated list can help you stay updated with new SaaS techniques, implement crucial strategies, make informed decisions, solve business challenges, and much more.
Best SaaS Blogs for Sales
1. Close
A 100% remote company, Close started its roots as a “Sales-as-a-Service” business called ElasticSales.
With more than 9 years of experience, it’s one of the top SaaS sales blogs that provides resources about building the sales infrastructure necessary to empower companies to scale their sales strategies.
This SaaS sales blog also prides itself in helping hundreds of venture-backed Silicon Valley startups to generate millions of dollars in sales.
Notable writers: Steli Efti, Amy Copadis, Mark Quadros, Graham Collins
Topics: Sales, Email Marketing, SMS Marketing, SaaS Start-ups, SaaS Sales, SaaS Marketing & Cold Calling
Most Popular Content:
- 11 sales incentives to motivate your whole team (even if they’re remote!)
- 6 important insights every inside sales team should know
- 11 ways to overcome sales call reluctance & build iron confidence
- How to run a successful discovery meeting using the right sales deck
- Best sales methodology for SaaS: 8 stages + 5 top sales models
2. GTMnow
GTMnow is a SaaS community for B2B sales professionals to equip SaaS startups with actionable sales advice and resources.
It’s one of the best SaaS sales blogs where you can find real-life practices and blog posts like sales strategies, B2B tactics, and hacks from some of the world’s fastest-growing companies.
Notable writers: Clara Johnson, Tiffany Ruder, Ariel Hitron, Ryan O’Hara
Topics: Sales, SaaS Sales, CRM, Automation, Lead Generation, B2B SaaS, SaaS Businesses, Training & Coaching
Most Popular Content:
- How I Use Real-Time AI to Cut my Follow-up Time by 67% and Accelerate Deals
- How to Adapt & Succeed When Pivoting to an Inside Sales Strategy
- Too Busy for Sales Coaching? You’re Missing Out on Bigger, Better Deals
- How to Help Sales Teams Hit Their Quota: Prioritize High-Impact Activities
- How to Plan Content for Every Stage of the Customer Journey
3. Gong
One of the most popular SaaS sales blogs, Gong publishes unique and data-backed research findings and sales tips. This SaaS blog shares results and information from analyzing a database of recorded and transcribed AI sales conversations.
Each blog post is filled with sales strategies and actionable insights through hard data and meticulous analysis to help you achieve your sales target.
Notable writers: Jonathan Costet, Kelly Wright, Devin Reed, Sandi Kochhar
Topics: SaaS Sales, Email Marketing, Analytics, SaaS Business Operations, Market Research & CRM
Most Popular Content:
- 6 Sales Tips From The Wolf Of Wall Street Original Cold Call Script
- The Sobering Truth: Why You Can’t Sell to C-Suite Executives
- The 5 Elements of Winning Sales Pitches + Examples
- 18 Best SaaS Sales Blogs to Follow (As Voted-for by 50+ Sales Leaders)
- How to Turn a Field Sales Rep Into an Inside Sales Rep (And Still Make Quota)
Best SaaS Blogs for Growth
1. SuperOffice
SuperOffice publishes long-form, data-driven content and articles to help businesses accelerate their growth.
With 30+ years of experience in CRM, it’s a popular SaaS blog that shares original research studies from thousands of companies and customer experiences.
This SaaS blog specializes in content about building strong customer relationships to help you transition into the growth expansion stage.
Notable writers: Steven Macdonald, Jon Triggs, Zarema Plaksji
Topics: SaaS Growth, CRM, Customer Data, Growth Metrics, Customer Service, Sales, and Marketing
Most Popular Content:
- Top 10 Most Popular CRM Blog Posts
- 5 Ways to Deliver Excellent Customer Service
- How Fast-Growing Companies use SaaS to Increase Growth Rates by 19.6%
- Email Marketing Strategy: A Data-Driven Guide to Email in 2021
- Social Selling: A Sales Reps Guide to Social Media Success
2. Forget the Funnel
Forget the Funnel is a marketing and advertising company that focuses on customer-led growth. This strategic technique that takes advantage of customer insights to qualify and quantify customer value to boost growth.
It’s one of the most widely recognized SaaS sales blogs that helped launch, build and grow SaaS companies to operationalize and optimize their end-to-end customer experience.
Notable writers: Adrienne Barnes, Asia Matos Orangio, Brian Sun, Dan McGaw
Topics: SaaS Growth, SaaS Startups, Analytics, Email Marketing, SaaS Marketing, SaaS Sales, SaaS Business, Content Strategy & SEO
Most Popular Content:
- From 30K to 1 Million: Tactical Tips to Scale Your Blog Traffic Quickly
- How to Build a SaaS Content Strategy Your Boss Will Love
- Making a Customer Onboarding Plan for SaaS Marketers
- Getting Started with Account-Based Marketing for SaaS
- How to Report & Analyse Your SaaS Marketing Performance
3. Salesforce
A leading cloud-based CRM platform, Salesforce has managed to be one of the leading experts in helping companies manage their relationships and interactions with existing and potential customers.
It’s also one of the highly popular SaaS sales blogs that discusses various topics like AI, customer engagement, digital transformation, growth opportunities, outbound marketing, and inbound marketing.
Notable writers: Jennifer Mercer, Jody Farrar, Michael Rivo, Brian Costa, Enrique Ortegon
Topics: CRM, Growth Hacking, B2B SaaS, SaaS Sales, SaaS Marketing, SaaS Metrics, SaaS Companies
Most Popular Content:
- How to Improve SaaS Sales Processes with Native Salesforce Forms
- Twitter Shares How Brands Succeed With Social Media in a Crisis
- Refine Your Inside Sales Strategy with Tips from Our Trailblazers
- Your Guide to Scalable Data: Data-Driven Experiences
- Guide Inside Sales Teams with Einstein Call Coaching
Best SaaS Blogs for Early Traction
1. Groove
With 250k+ subscribers from across the globe, Groove’s popularity as one of the top SaaS marketing blogs has helped companies, start-ups, and small businesses to build hype and buzz around their brand.
In this SaaS blog, you will find Alex Turnbull, the CEO and Co-Founder of Groove, sharing real stories about the founding, growing, and scaling of a SaaS business from zero to $10-million annual recurring revenue.
Notable writers: Alex Turnbull, Erika Trujillo, Melissa Rosen, Nick McCreath
Topics: SaaS Startup, Content Marketing, SaaS Marketing, Customer Service, Sales, and Marketing
Most Popular Content:
- Why I Almost Walked Away From the $500k/mo Company I Founded
- What I Learned Rescuing Our Startup From Death
- How We Got 1,000+ Subscribers from a Single Blog Post in 24 Hours
- 5 Essential Elements of Customer Service to Guide Your Growing Business
- How we saved 40,000 hours by moving off a Gmail shared inbox
2. All That SaaS
Another one of the best SaaS blogs, SaaSMetrics shares detailed information and actionable tips about SaaS business operations.
Their content is easy to digest for entrepreneurs and companies new to the SaaS industry and can help you find the best SaaS products, startups, and services online.
Notable writers: Dan Decker, Megan Zuniga, Jill Levy
Topics: SaaS Business Operation, SaaS Sales, SaaS Marketing, B2B SaaS, B2C SaaS & SEO
Most Popular Content:
- Top 20 SaaS Tips for Success: How to Sell SaaS in 2021
- What is SaaS in 2021? A Definitive Guide from All That SaaS
- The Best SaaS Apps, Companies, and Products in 2022
- 17 Awesome Social Media Management Tools for 2021
- 25 Best SaaS Blogs & Entrepreneurs You Should Follow in 2021
Best SaaS Blogs for Marketing
1. Inside Intercom
Operating in San Francisco, United States, Intercom is a customer messaging platform that manages Inside Intercom.
It’s one of the best SaaS marketing blogs with a mission to help businesses engage and support customers through personalized, messenger-based experiences.
In their SaaS blog, you’ll find articles, videos, and podcasts covering SaaS marketing topics ranging from customer engagement to messaging strategies.
Notable writers: Des Traynor, Paul Adams, Karen Church
Topics: Marketing, Customer Retention, Customer Support, Product Management & SaaS Startup
Most Popular Content:
- Don’t let your users become a Twitter mob
- David Skok on the metrics every SaaS company should be tracking
- aaS marketing 101: marketing for growth and survival
- SaaS service
- Don’t forget the service in SaaS: how your sales team can provide world-class service
- Product Announcements
- Prioritizing product announcements in a SaaS world
2. SaaStr
SaaStr is one of the largest communities of SaaS founders, executives, and entrepreneurs in the world.
The SaaStr founder Jason Lemkin created this one of the top SaaS marketing blogs that leverage the community’s collective wisdom and offer some of the best insights.
This SaaS blog covers the current techniques and trends of SaaS marketing and the SaaS industry. SaaStr constantly also prides itself in producing unique and timely blog posts.
Notable writers: Jason Lemkin, Amelia Ibarra
Topics: Marketing, Sales, Customer Experience, SaaS Startups & SaaS Business Operations
Most Popular Content:
- 12 Things You’ll Look Back On in SaaS … And Regret
- The Top 10+ Learnings On How To Build A Large Scale Community
- The Top 20 SaaStr Tips to Getting a SaaS Start-Up Going
- 10 Marketing Tactics That Always Work for Early-Stage SaaS StartUps
- Inc’s 50 Best Websites for Entrepreneurs. SaaStr is #36.
3. ChartMogul
ChartMogul is an analytics platform dedicated to helping subscription-based businesses.
It’s one of the top SaaS marketing blogs that deliver practical guides and tips about essential SaaS marketing and revenue metrics: MRR, ARPU, ASP, churn, and LTV.
This blog also offers posts and articles about the latest SaaS marketing, sales, and industry news. You will also read posts on customer success stories to help you get inspired.
Notable writers: Bianca Wilk, Sara Archer, Andrew Gazdecki
Topics: Marketing, SaaS Sales, SaaS Marketing, SaaS Metrics, SaaS Business Operations, SaaS Startup, Analytics & Research
Most Popular Content:
- What it takes to get started in SaaS sales
- The Last SaaS Churn Guide You’ll Ever Need to Read
- How to Build a Community to Grow Your SaaS Company
- Congrats, You’ve Sold Your SaaS Startup. Now What?
- Increasing Net Dollar Retention to Build a Compelling Enterprise SaaS Play
Best SaaS Company Blogs
1. Totango
Another one of the most popular SaaS sales blogs worth mentioning is Totango. It’s an internet technology company empowering software companies to build transformative customer journeys.
This SaaS blog publishes a wide variety of articles and case studies about SaaS strategies, techniques, and trends.
You can find a blog post about customer health journeys, marketing automation, and data-driven marketing.
Notable writers: Mia Jacobs, Guy Nirpaz
Topics: Customer Loyalty, Social Media, Customer Service, and Customer Success
Most Popular Content:
- The Loyalty Link: Marketing To Engage And Retain
- What Makes A Successful Customer Health Journey?
- When Not To Waste Your Time On A SaaS Sales Prospect
- True Customer Obsession – I Agree With Jeff Bezos
- How To Bring Agile Innovation To Customer Success
2. The Daily Egg
The Daily Egg is one of the widely recognized SaaS blogs managed by Crazy Egg, one of the first heatmap software companies co-founded by Neil Patel and Hiten Shah.
This SaaS blog covers marketing, web design, analytics, and social media.
Notable writers: Mary Cole, Angela Chapa, David Zheng
Topics: Social Media, Digital Marketing, SEO, SaaS Company Management and Sales Concepts
Most Popular Content:
- Website Navigation: Tips, Examples, and Best Practices
- How to Get Traffic to Your Website (Neil Patel’s Ultimate Guide)
- 5 Ways To Pay For Twitter Exposure
- Landing Page Optimization: Best Practices, Tips, and Tools
- How to Increase Blog Traffic Without Using Social Media
3. OpenView Labs
OpenView is a venture capital & private equity company headquartered in Massachusetts, United States. It offers a tailor-made platform to help build expansion stage software companies into market leaders.
The OpenView Labs is one of the leading SaaS sales blogs. You can find blog posts about growth hacking tips, social media marketing real-life practices, and predictable revenue strategies.
You can find an interesting blog post centralizing product-led growth, customer service, and even human resources management at OpenView Labs.
Notable writers: Julia Beech, Meg Johnson, Brennon Slattery
Topics: HR, Leadership, Sales and Marketing
Most Popular Content:
- Twitter Marketing Strategy: Twitter Follower Engagement Tips
- How Good Are You at Using Social Media to Distribute Your Content?
- Predictable Revenue Forecasting is Possible with Usage-Based Pricing
- How to Spring Clean Your Twitter Account
- There is No “Best” Time to Post to Social Media
Best SaaS Blogs by Founders
1. Chaotic Flow
Joel York, a SaaS sales and marketing startup founder, established the Chaotic Flow SaaS blog to share his knowledge and industry.
Currently residing in San Francisco, California, United States, Chaotic Flow publishes articles and go-to-market strategies.
This SaaS blog helps executives and marketing practitioners with their SaaS business operations. Normally, it takes 2-3 minutes to finish reading Joel York’s entire blog post in Chaotic Flow.
Notable writer: Joel York
Topics: SaaS Marketing, SaaS Product, SaaS Sales, SaaS Metrics, Integrated Marketing & Cloud Strategy
Most Popular Content:
- SaaS Metrics FAQs | What is Churn?
- Driving SaaS Growth Through The Customer Lifecycle
- B2B Blog Strategy | Ten Be’s of The Best B2B Blogs
- The Software as a Service Sales and Marketing Machine
- SaaS Sales Tips | Accelerating Revenue Growth
2. Predictable Revenue
Aaron Ross is the author and co-founder of Predictable Revenue, a best-selling, award-winning book that sprouted the Predictable Revenue blog.
Together with his CEO, general partner, and co-founder Collin Stewart, this SaaS blog has become one of the most well-recognized SaaS blogs today.
Notable writers: Aaron Ross, Collin Stewart
Topics: Customer Retention, Predictable Revenue, Social Media & Customer Success
Most Popular Content:
- Dissecting Outbound Sales with Aaron Ross
- How Predictable Revenue built its innovative Outbound Validation program with CPO Kenny MacKenzie
- Utilizing Audience Engagement to Boost your SaaS Company Revenue
- The Predictable Revenue Guide To Outbound Prospecting (aka “Spears” aka “Cold Calling 2.0”)
- How to Build a Top-Performing Inside Sales Team From Scratch
3. InsideSales
Ken Krogue is the co-founder of InsideSales, a leading Enterprise Sales Engagement platform based in Texas, United States that helps businesses accelerate revenue.
He also set up one of the most prominent SaaS sales blogs that offer sales professionals and entrepreneurs to improve productivity, boost customer interactions, and connect to the right customers.
Notable writers: Ken Krogue, Mary Elizabeth Hammond
Topics: Business Development, Sales Effectiveness, Outbound Sales and Inbound Marketing
Most Popular Content:
- How Inside Sales Teams Go From Good to Great Using Advanced Selling Tactics
- UK Sales Leaders See the Power of Sales Acceleration
- Forbes Article: When It Comes to Inbound Marketing – Time is Definitely of the Essence
- 30+ Sales Leaders Speak at the Army of Sales Reps Virtual Summit
- 4 Best Practices For Incorporating Twitter Into Your Prospecting Sequence
Best SaaS Blogs by Venture Capitalists
1. For Entrepreneurs
A serial entrepreneur and venture capitalist at Matrix Partners, David Skok is the co-founder of For Entrepreneurs.
As early-stage investors based in San Francisco and Boston, it’s a well-recognized SaaS blog that provides in-depth and analytical blog posts on SaaS sales and marketing techniques.
Notable writer: David Skok
Topics: SaaS Marketing, SaaS Sales, Inbound Marketing, SaaS Startups, Growth, and SaaS Business Operations
Most Popular Content:
- Managing Customer Success to Reduce Churn
- Inside Sales Best Practices: HubSpot – A Case Study
- A High Growth SaaS Playbook – 12 Metrics to Drive Success
- 12 Key Levers of SaaS Success
- “Zero to 100” for High Growth SaaS – A workshop on how to build your Go-to-Market
2. Tomasz Tunguz
Tomasz Tunguz is a venture capitalist at Redpoint and famously known for his eponymous blog.
The Tomasz Tunguz blog is a highly regarded SaaS blog because of its data-driven analysis and insights into the SaaS industry and startup growth.
Notable writer: Tomasz Tunguz
Topics: Category Creation, Content Marketing, Crypto and Customer Success
Most Popular Content:
- The Optimal Blog Post Length to Maximize Viewership
- How Much Should A SaaS Startup Invest in Sales & Marketing?
- The 11 Risks Venture Capitalists Evaluate
- What is the Structure of the Typical SaaS Company as it Scales?
- Just How Global is the SaaS Startup Phenomenon?
3. Andreessen Horowitz
After taking down one of his most popular SaaS blogs, Pmarca Blog, Marc Andreessen partnered with Ben Horowitz to establish another SaaS blog called Andreessen Horowitz (known as “a16z”).
It’s primarily a venture capital firm based in California, United States, backing bold entrepreneurs building the future through technology.
Notable writer: Marc Andreessen, Ben Horowitz
Topics: SaaS Startups, Marketing Technology, Crypto and FinTech
Most Popular Content:
- The Future of the News Business: A Monumental Twitter Stream All in One Place
- SaaS Efficiency; Remote Development, Security, and Work; and Lessons from Zoom
- The SaaS Manifesto: Part Two – It’s Time to Build a Real Sales Team
- Software-Related Forum Posts Through the Years (and the 10th Anniversary of the Bitcoin Whitepaper)
- Engaging Sales: How Much to Spend on Marketing vs. Sales?
Conclusion
Whether you are a budding or experienced SaaS creator and practitioner, keeping up to date with the latest SaaS trends and techniques can be overwhelming.
You want a reliable place where you can find the right, timely, and relevant resources to keep your skills and knowledge always on track.
With our list of some of the top SaaS blogs, you are on the journey of learning something new, finding out the latest SaaS trends, and optimizing where you can improve.
You will find the right blog post to help you with your daily questions and business goals.
FAQs
What is the best SaaS blog to read?
The best SaaS blog is dependent on your industry, company size, and business goals.
You must also consider the quality and length of writing if you are looking for the right SaaS blog to get inspiration from.
Luckily, we already have a list of some of the world’s best SaaS blogs to help you polish your SaaS knowledge.
What do the best SaaS blogs have in common?
The top SaaS blogs have similar qualities: frequently publishing blog posts, writing in a distinct and unique voice, timely creation of a relevant blog post, and simplifying highly complex ideas.
What is the difference between SaaS Sales and SaaS Marketing?
To some degree, the distinction between sales and marketing in SaaS is almost the same as it is in any industry.
The main goals of marketing are to position the product uniquely in the competitive landscape, craft compelling stories, and make sure those narratives are brought out consistently across channels.
On the other hand, the ultimate goal of sales is to build meaningful customer relationships, understand and empathize with their needs, and sell the right solutions to help address them.
As competition in a SaaS environment is increasingly heating up, you can’t separate marketing and sales.
By strategizing the proper positioning and messaging, pricing and packaging, and integrated marketing content and campaigns, marketing helps create the hype and drive demand and high-quality leads into the pipeline, enabling sales to win deals with conviction.
