10 Best X (Twitter) Analytics Tools for 2026

Twitter analytics tools have become essential for anyone serious about growing their presence on X (formerly Twitter).

Whether you're a social media manager tracking campaign performance, a brand monitoring competitor activity, or a creator optimizing content strategy, the right analytics platform can transform raw data into actionable insights.

In fact, 56% of marketers now rely on analytics tools to measure social media ROI and refine their strategies.

The challenge isn't finding analytics tools, it's choosing one that delivers the metrics you actually need without overwhelming you with data.

From tracking engagement rates and follower demographics to identifying optimal posting times and monitoring hashtag performance, today's Twitter analytics platforms offer capabilities far beyond X's native analytics dashboard.

In this guide, you'll explore the top 10 picks available in 2026 to make an informed decision.

Key Takeaways

• X Analytics (formerly Twitter Analytics) provides comprehensive free analytics for business accounts, including post performance, video metrics, and campaign tracking
• Specialized tools like Twitonomy and Followerwonk excel at follower analysis, helping you understand audience demographics and identify engagement opportunities
• Multi-platform solutions like Fedica and Metricool let you manage Twitter analytics alongside other social networks from a single dashboard
• AI-powered platforms like Tweet Hunter and Typefully combine analytics with content optimization to help you create higher-performing posts
• Pricing ranges from free plans to enterprise solutions starting at $24/month, with most tools offering tiered options based on features and usage limits

Evaluation Criteria

When choosing, look at each platform’s core analytics capabilities, pricing transparency, user reviews, and standout features.

Prioritize tools that deliver actionable insights beyond X’s native analytics, assess how well they serve different user segments (from solo creators to enterprise teams), and test their usability and data-visualization quality.

Give extra weight to platforms with competitive analysis, multi-platform support, and AI-powered optimization features that match where the industry is heading.

• Depth of Analytics and Metrics: The best Twitter analytics tools go beyond basic engagement metrics to provide comprehensive insights into impressions, reach, video performance, link clicks, and audience demographics. Look for platforms that offer granular data on post-level performance, follower growth trends, and engagement rates over time. Tools with customizable dashboards let you focus on the metrics that matter most to your specific goals.
• Competitor and Hashtag Analysis: Understanding how your performance compares to competitors and tracking hashtag effectiveness are crucial for strategic planning. Evaluate whether tools offer side-by-side account comparisons, share of voice tracking, and hashtag performance reports. The ability to analyze up to 35,000 posts per report or monitor multiple competitor accounts simultaneously can provide significant competitive advantages.
• Audience Intelligence and Segmentation: Knowing who your followers are—their locations, languages, interests, and engagement patterns—enables more targeted content strategies. Premium tools should offer demographic breakdowns, bot detection, follower authenticity scoring, and the ability to identify your most engaged followers. Advanced platforms also help you discover potential followers based on bio keywords and engagement behaviors.
• Data Export and Integration Capabilities: The ability to export data to Excel, CSV, or PDF formats is essential for creating custom reports and sharing insights with stakeholders. Look for tools that integrate with other marketing platforms, CRM systems, or advertising platforms like X Ads. API access and data blending capabilities allow you to combine Twitter metrics with other business intelligence for comprehensive analysis.
• Real-Time Monitoring and Historical Analysis: Different use cases require different time frames for analysis. Event marketers need real-time hashtag tracking, while strategists benefit from historical trend analysis spanning months or years. Evaluate whether tools offer both capabilities, the date range limitations for historical data, and whether real-time alerts are available for sudden engagement spikes or brand mentions.
• AI-Powered Insights and Recommendations: Modern analytics platforms leverage artificial intelligence to surface actionable insights automatically, such as optimal posting times, content recommendations, and sentiment analysis. AI-powered tools can identify trending topics in your niche, suggest hashtags, and even help optimize tweet copy for better engagement. This automation saves time and helps less experienced users make data-driven decisions.

Comparison Table

1. X Analytics

Best for Business accounts needing comprehensive free analytics

X Analytics is the native analytics platform for X (formerly Twitter) that provides business account holders with detailed insights into audience engagement and content performance. It's built directly into the X platform, making it the most seamless option for users who want comprehensive metrics without third-party integrations.

The platform offers multiple specialized dashboards tailored to different content types and objectives. The Account Home dashboard gives you a monthly overview of your top-performing posts and key statistics, while the Post Activity Dashboard delivers granular metrics on impressions, reposts, likes, and replies for each tweet. For video content creators, the Video Activity Dashboard tracks retention rates, view rates, and completion rates—critical metrics for optimizing video strategy.

What sets X Analytics apart is its Campaign dashboard for paid advertising performance tracking. If you're running X Ads campaigns, you can monitor ROI, conversion metrics, and audience targeting effectiveness all within the same interface.

The platform also allows data exports, enabling you to create custom reports or blend X metrics with other business intelligence tools.

Key Features

• Account Home Dashboard: Provides monthly statistics overview and highlights your top-performing posts, giving you a quick snapshot of your account's health and content success.
• Post Activity Dashboard (PAD): Delivers detailed metrics for each post including impressions, reposts, likes, replies, and profile clicks, helping you understand what content resonates with your audience.
• Video Activity Dashboard (VAD): Tracks video-specific metrics like retention rate, view rate, and completion rate, essential for creators optimizing video content strategy.
• Campaign Dashboard: Monitors paid advertising performance with ROI tracking, conversion metrics, and audience targeting insights for data-driven ad optimization.
• Data Export Capabilities: Allows you to export analytics data for deeper analysis in external tools or to create custom reports for stakeholders.

Pros

• Free comprehensive analytics for X business accounts
• Multiple specialized dashboards for different content types (posts, videos, campaigns)
• Seamless integration with X platform—no third-party authentication needed
• Data export functionality for custom reporting and analysis
• Real-time metrics updates for immediate performance insights

Cons

• Limited to X platform only—no multi-platform analytics
• Requires X business account to access full features
• Premium features require paid subscription ($8-$16/month)
• Help resources and documentation require external navigation
• No competitor analysis or benchmarking capabilities

Pricing

X Analytics is available through X Premium at $8/month or Premium+ at $16/month. These subscription tiers unlock advanced analytics features beyond the basic metrics available to free accounts.

• Premium: $8/month
• Premium+: $16/month

2. Twitonomy

Best for Follower analysis and list management

Twitonomy is a specialized Twitter analytics tool focused on helping you understand and manage your follower relationships. Unlike broad analytics platforms, Twitonomy excels at providing actionable insights about who follows you, who you follow, and how to optimize these connections for better engagement.

The platform's strength lies in its detailed follower and following reports. You can browse, search, and filter your entire follower base using multiple criteria, then export this data to Excel for further analysis or CRM integration. This is particularly valuable for social media managers who need to segment audiences, identify VIP followers, or clean up inactive accounts.

Twitonomy also helps you identify engagement opportunities by showing followers you don't follow back, inactive accounts you're following, and visual maps of your follower network. The free tier offers substantial analytics capabilities, making it accessible for individual creators and small businesses, while the premium plan unlocks advanced features for power users.

Key Features

• Comprehensive Follower/Following Reports: Generates detailed reports on your followers and following lists, including activity levels, join dates, and engagement patterns to help you understand your audience composition.
• Advanced Search and Filtering: Browse and filter followers by location, bio keywords, follower count, verification status, and activity level to segment your audience for targeted engagement.
• Data Export to Excel: Export follower lists, following lists, and list members to Excel spreadsheets for offline analysis, CRM integration, or custom reporting.
• Visual Follower Mapping: Creates visual representations of your follower network, helping you identify influential connections and community clusters.
• Follower Growth Tracking: Monitors your follower count over time, showing growth trends and helping you correlate follower increases with specific content or campaigns.

Pros

• Free tier provides substantial analytics without payment
• Specialized follower/following insights not available in most tools
• Easy Excel export for CRM integration and custom analysis
• Visual network mapping helps identify influential connections
• List management capabilities for organizing Twitter communities

Cons

• Premium pricing details lack transparency on feature differences
• Limited to Twitter platform—no multi-network support
• Requires Twitter account authentication and API access
• Interface may feel dated compared to modern analytics platforms
• No content performance or engagement rate analytics

Pricing

Twitonomy offers a generous free plan with core analytics features, while the Premium plan costs $19/month and unlocks advanced follower insights, increased export limits, and priority support.

• Free: Free
• Premium: $19/month

For complete pricing details, visit their pricing page.

3. Followerwonk

Best for Advanced bio search and competitor comparison

Followerwonk is a professional-grade Twitter analysis suite (now integrated into Fedica) that specializes in account discovery, follower intelligence, and competitive analysis. Its standout feature is the advanced bio search functionality, which lets you find Twitter accounts using boolean operators (AND, OR, NOT) to create highly specific search queries.

This capability is invaluable for influencer marketing, competitor research, and audience building. You can search for accounts by location, language, follower count, verification status, and bio keywords, then filter results to find exactly the accounts you need. For example, you could search for "marketing AND SaaS NOT agency" to find SaaS marketing professionals who aren't agency employees.

Followerwonk's account comparison feature lets you analyze multiple Twitter profiles side-by-side, comparing follower counts, engagement rates, posting frequency, and audience overlap. The platform also provides complete follower demographics including geographic distribution, time zone analysis, and bot detection—insights that go far beyond X's native analytics. Now part of the Fedica ecosystem, Followerwonk extends its capabilities to Bluesky, Mastodon, and Pixelfed, making it a multi-platform solution.

Key Features

• Advanced Boolean Bio Search: Search Twitter bios using AND, OR, and NOT operators to find highly specific accounts based on keywords, enabling precise influencer discovery and competitor research.
• Side-by-Side Account Comparison: Compare multiple Twitter accounts simultaneously to analyze follower overlap, engagement rates, posting patterns, and audience demographics for competitive benchmarking.
• Complete Follower Demographics: Access detailed demographic data including geographic distribution, time zones, languages, and account authenticity scores to understand audience composition.
• Bot Detection and Follower Intelligence: Identifies fake followers and bot accounts in your audience or competitor audiences, helping you assess genuine influence and engagement quality.
• Multi-Platform Support: Extends analysis capabilities beyond X to include Bluesky, Mastodon, and Pixelfed, allowing you to track your presence across emerging social platforms.

Pros

• Advanced boolean search unmatched by other Twitter tools
• Detailed demographic and geographic audience insights
• Multi-platform support for X, Bluesky, Mastodon, and Pixelfed
• Bot detection helps assess follower authenticity
• Account comparison enables competitive benchmarking

Cons

• Pricing transparency lacking—requires Fedica migration for full details
• Export limits (50,000 followers per day) may constrain large-scale analysis
• No standalone free trial mentioned for premium features
• Dependent on X/Twitter API access which can be restricted
• Learning curve for advanced boolean search syntax

Pricing

Followerwonk offers a free plan with basic search and analysis features. For advanced capabilities including unlimited searches, deeper analytics, and multi-platform publishing, you'll need to explore Fedica's paid tiers.

• Free Plan: Free

Visit Fedica's pricing page for complete details on premium features and costs.

4. Tweet Hunter

Best for AI-powered content creation and audience growth

Tweet Hunter is an all-in-one, AI-powered Twitter growth platform that combines analytics with content creation tools. While it offers a free metrics calculator for analyzing any X profile's performance, its real value lies in helping you create high-performing content based on data from top creators in your niche.

The platform's X Metric Calculator analyzes successful tweets from leading accounts and helps you craft similar content optimized for engagement. This is paired with analytics features like the Best Time to Tweet finder, which uses your historical data to identify when your audience is most active and receptive.

Trusted by over 6,000 users, Tweet Hunter provides a comprehensive suite of tools beyond analytics, including thread finders, tweet deleters, video downloaders, and even a fake tweet generator for mockups. The metrics calculator itself delivers detailed analytics including engagement rates, average views, and performance trends—all without requiring a paid subscription. For creators and businesses focused on growth, Tweet Hunter bridges the gap between analytics insights and actionable content strategy.

Key Features

• Free X Metrics Calculator: Analyzes any X profile's detailed analytics including engagement rates, average views, and performance trends without requiring payment or account authentication.
• AI Tweet Generator: Creates high-performing tweet suggestions based on analysis of top creators in your niche, helping you craft content optimized for engagement.
• Best Time to Tweet Finder: Analyzes your historical posting data and audience activity patterns to recommend optimal posting times for maximum reach and engagement.
• Thread Finder and Analysis: Discovers high-performing threads in your niche and analyzes their structure, helping you understand what makes long-form Twitter content successful.
• Comprehensive Tool Suite: Includes additional utilities like tweet deleters, video downloaders, unretweet tools, and X account worth calculators for complete Twitter management.

Pros

• Free metrics calculator provides detailed analytics without payment
• AI-powered content generation based on proven high-performers
• Trusted by 6,000+ users with proven track record
• Comprehensive tool suite beyond just analytics
• Best Time to Tweet feature optimizes posting schedule

Cons

• Full pricing details and feature differences not clearly disclosed
• Metrics calculator limited compared to full platform capabilities
• No free trial mentioned for paid tiers
• Pricing in euros may require currency conversion for some users
• Learning curve for leveraging all AI features effectively

Pricing

Tweet Hunter offers three paid tiers: Discover at €29/month, Grow at €49/month, and Enterprise at €199/month. The free metrics calculator provides substantial value without payment, while paid plans unlock AI content generation, scheduling, and advanced growth tools.

• Discover: €29/month
• Grow: €49/month
• Enterprise: €199/month

For complete feature breakdowns, visit their pricing page.

5. Zoho Analytics

Best for Competitive analysis and collaborative reporting

Zoho Analytics is a comprehensive business intelligence platform with specialized capabilities for X (Twitter) analytics. What distinguishes Zoho from single-purpose Twitter tools is its ability to blend social media data with other business metrics, creating a unified view of how your Twitter presence impacts broader business objectives.

The platform excels at competitive analysis, allowing you to compare up to five X handles simultaneously. You can track share of voice, engagement rate differences, follower growth comparisons, and content strategy patterns across your competitors. This benchmarking capability is essential for social media strategists who need to position their brand effectively in crowded markets.

Zoho Analytics comes with 75+ pre-built visualizations and dashboards specifically designed for Twitter metrics, so you can start analyzing immediately without building reports from scratch. The AI-powered assistant, Zia, can answer natural language questions about your data ("Which tweets got the most engagement last month?") and automatically surface insights you might miss. The collaborative features let you share dashboards with team members, embed visualizations in presentations, and set up scheduled report delivery.

Key Features

• Competitive Analysis for Up to 5 Handles: Compare your X account against up to five competitors simultaneously, tracking share of voice, engagement rates, and follower growth to benchmark your performance.
• 75+ Pre-Built Reports and Dashboards: Start analyzing immediately with ready-made visualizations for engagement, audience demographics, posting patterns, and campaign performance—no setup required.
• AI-Powered Assistant (Zia): Ask natural language questions about your Twitter data and receive instant insights, trend alerts, and automated anomaly detection to surface hidden opportunities.
• Data Blending from Multiple Sources: Combine Twitter metrics with data from CRM, email marketing, web analytics, and other business systems to understand social media's impact on broader business goals.
• Collaborative Analytics and Sharing: Share dashboards with team members, embed visualizations in presentations, set up scheduled reports, and collaborate on data-driven decision making across your organization.

Pros

• Easy to use with intuitive interface and pre-built dashboards
• Powerful BI capabilities beyond just Twitter analytics
• AI-powered assistant for natural language queries and insights
• Data blending combines Twitter metrics with other business data
• Collaborative features enable team-wide data-driven decisions

Cons

• Limited transparency on Standard, Premium, and Enterprise pricing
• Requires internet connection as a web-based platform
• Learning curve for advanced features and custom report building
• May be overkill for users who only need basic Twitter analytics
• Annual billing required for advertised $24/month price point

Pricing

Zoho Analytics starts at $24/month when billed annually for the Basic plan, with Standard, Premium, and Enterprise tiers available upon request. A free plan is available with limited features. The platform's pricing scales based on users, data volume, and advanced features needed.

• Basic: Starting at $24/month (billed annually)
• Standard: Available upon request
• Premium: Available upon request
• Enterprise: Available upon request

For detailed pricing information, visit their pricing page.

6. Talkwalker

Best for Enterprise brand monitoring and image recognition

Talkwalker is an enterprise-grade social listening and analytics platform that specializes in comprehensive Twitter monitoring at scale. Its most distinctive feature is advanced image recognition technology that can identify your brand logo, products, or visual assets in images and videos across Twitter—even when your brand isn't mentioned in the text.

This visual brand tracking capability is invaluable for enterprise brands monitoring sponsorships, event activations, influencer partnerships, and user-generated content. If your logo appears in a photo at a sporting event or a customer posts a picture with your product, Talkwalker detects it and includes it in your brand mention analytics.

Beyond visual tracking, Talkwalker provides AI-powered sentiment analysis that processes mentions at scale, categorizing them as positive, negative, or neutral. The platform's competitor benchmarking features let you track share of voice across your industry, identify trending topics before they peak, and discover influential voices in your space. Crisis detection alerts notify you immediately when mention volume or negative sentiment spikes, enabling rapid response to potential PR issues.

Key Features

• Advanced Image Recognition Technology: Detects your brand logo, products, and visual assets in images and videos across Twitter, tracking brand visibility even without text mentions.
• AI-Powered Sentiment Analysis: Processes brand mentions at scale using artificial intelligence to categorize sentiment as positive, negative, or neutral, providing emotional context to your analytics.
• Competitor Benchmarking and Share of Voice: Tracks your brand's visibility compared to competitors, measuring share of voice, engagement rates, and audience sentiment across your industry.
• Influencer Discovery and Vetting: Identifies influential voices in your niche based on reach, engagement, and audience quality, helping you find authentic partnership opportunities.
• Crisis Detection and Alerts: Monitors for sudden spikes in mention volume or negative sentiment, sending real-time alerts so you can respond quickly to potential PR issues.

Pros

• Advanced image recognition tracks visual brand mentions
• Comprehensive competitor analysis and benchmarking at scale
• AI-powered sentiment analysis processes mentions automatically
• Crisis detection enables rapid response to PR issues
• Influencer discovery helps identify authentic partnership opportunities

Cons

• No transparent pricing—requires sales contact for quotes
• Appears to be Twitter-focused with limited multi-platform details
• No free plan or trial mentioned on website
• Enterprise focus may make it cost-prohibitive for small businesses
• Requires demo scheduling to evaluate platform capabilities

Pricing

Talkwalker does not publicly disclose pricing on their website. As an enterprise-focused platform, pricing is customized based on your monitoring needs, data volume, number of users, and feature requirements.

• Contact for pricing: Not disclosed

You'll need to contact their sales team or schedule a demo to receive a quote tailored to your organization.

7. Tweet Binder

Best for Hashtag tracking and event campaign analysis

Tweet Binder is a specialized X (Twitter) hashtag analytics platform that creates comprehensive impact reports on hashtags, keywords, and user mentions. It's particularly valuable for event organizers, campaign managers, and brands running hashtag-driven marketing initiatives who need to measure reach, engagement, and participant activity.

The platform offers both real-time tracking (for monitoring ongoing events or campaigns over the next 30 days) and historical analysis (for examining any past date range). Each report can analyze up to 35,000 posts, providing substantial data depth for even large-scale campaigns. This makes it ideal for tracking conference hashtags, product launches, or social media contests where you need to measure participation and impact.

Tweet Binder's free tier allows reports of up to 200 posts from the last seven days, making it accessible for small campaigns or preliminary research. The platform also includes PDF export functionality, so you can create professional reports for clients or stakeholders. Beyond hashtags, Tweet Binder tracks cashtags (for financial discussions), keywords, and specific user activity, with additional features like social media wall displays for live events.

Key Features

• Real-Time Hashtag Tracking: Monitor hashtags, keywords, and mentions in real-time over the next 30 days, perfect for tracking ongoing events, campaigns, or product launches as they unfold.
• Historical Report Analysis: Analyze any past date range to examine previous campaigns, compare year-over-year performance, or research competitor hashtag strategies.
• Up to 35,000 Posts Per Report: Analyze substantial data volumes in a single report, ensuring comprehensive coverage even for large-scale events or viral hashtag campaigns.
• PDF Export Functionality: Generate professional PDF reports with visualizations and key metrics for client presentations, stakeholder updates, or campaign documentation.
• Social Media Wall Display: Create live social media walls displaying hashtag activity in real-time, ideal for conferences, events, or in-store displays to encourage participation.

Pros

• Free tier available for small-scale analysis (up to 200 posts)
• Real-time and historical analysis options provide flexibility
• High post capacity (35,000 per report) for comprehensive coverage
• PDF export creates professional client-ready reports
• Fast customer service and user-friendly platform

Cons

• Pricing for paid plans not clearly displayed on homepage
• Limited to X (Twitter) platform—no multi-network support
• Free tier restricted to 200 posts and 7-day window
• May require paid plan for most professional use cases
• No mention of API access or data integration capabilities

Pricing

Tweet Binder offers a free tier for reports up to 200 posts from the last 7 days.

• Starter: Not publicly disclosed
• Advanced: Not publicly disclosed
• Unlimited: Contact for quote

Paid plans (Starter, Advanced, and Unlimited) are not publicly disclosed on the homepage, you'll need to visit their pricing page or contact sales for detailed pricing information based on your reporting needs and volume requirements.

8. Fedica

Best for Multi-platform social media management

Fedica is a comprehensive social media analytics and publishing platform that manages your presence across 12 social networks from a single dashboard. While it offers robust Twitter analytics, its real strength is providing unified insights across X, Facebook, Instagram, LinkedIn, TikTok, YouTube, Bluesky, Mastodon, Threads, Pinterest, Pixelfed, and Tumblr.

This multi-platform approach is invaluable for social media managers juggling multiple accounts who need to understand how their Twitter performance compares to other channels. Fedica's analytics go beyond basic metrics to include filterable engagement tracking, audience demographics with segmentation, and community analysis that identifies your most engaged followers and potential brand advocates.

The platform's AI-powered publishing features optimize your content for tone, clarity, and grammar before posting, while advanced scheduling ensures your tweets go out at optimal times. Fedica also incorporates the Followerwonk toolkit, giving you access to advanced bio search, account comparison, and follower intelligence features. The combination of analytics, publishing, and audience discovery makes it a complete solution for data-driven social media growth.

Key Features

• Multi-Platform Publishing Across 12 Networks: Manage and schedule content for X, Facebook, Instagram, LinkedIn, TikTok, YouTube, Bluesky, Mastodon, Threads, Pinterest, Pixelfed, and Tumblr from one unified dashboard.
• AI-Powered Content Optimization: Automatically optimizes your posts for tone, clarity, and grammar before publishing, helping you maintain consistent quality across all your social content.
• Filterable Analytics and Segmented Engagement: Track engagement metrics with advanced filtering by demographics, time periods, content types, and audience segments to identify what resonates with specific groups.
• Audience Analysis and Community Building: Identifies your most engaged followers, potential brand advocates, and community influencers, helping you build relationships with your most valuable audience members.
• Advanced Scheduling with Optimal Timing: Schedule posts in advance with AI recommendations for optimal posting times based on when your audience is most active and engaged.

Pros

• Supports 12 social platforms in one unified dashboard
• AI-powered content optimization improves post quality
• Comprehensive analytics with demographic filtering and segmentation
• Community building tools identify brand advocates
• Advanced scheduling with optimal timing recommendations

Cons

• Paid pricing tier details not clearly displayed on homepage
• May have learning curve for leveraging all platform features
• Requires integration and authentication with multiple social accounts
• Some advanced features may be limited to higher-tier plans
• Multi-platform focus may be unnecessary for Twitter-only users

Pricing

Fedica offers a free plan with basic features, while paid plans start at $10/month for Publish, $15/month for Grow, $29/month for Research, and $79/month for Custom enterprise features. Pricing scales based on the number of social accounts, users, and advanced features needed.

• Free: Free
• Publish: $10/month
• Grow: $15/month
• Research: $29/month
• Custom: $79/month

Visit Fedica's website for complete pricing details and feature comparisons.

9. Metricool

Best for Real-time campaign optimization

Metricool is a social media analytics platform that provides comprehensive insights into your X (Twitter) performance with a focus on real-time campaign optimization. It tracks all the essential engagement metrics—likes, reposts, replies, follows, and clicks—while also providing deeper insights into impressions, video views, and conversion tracking.

What makes Metricool particularly valuable is its emphasis on actionable data for active campaigns. The platform provides real-time performance data, allowing you to monitor how your tweets are performing as they happen and make immediate adjustments to maximize engagement. This is especially useful for brands running time-sensitive campaigns or product launches where quick optimization can significantly impact results.

Metricool's audience analysis features provide detailed demographics including geographic distribution, language preferences, and age ranges, helping you understand exactly who engages with your content. The platform also tracks both organic and paid content performance, giving you a complete picture of your Twitter strategy's effectiveness. Follower insights help you identify your top followers and most engaged community members, enabling targeted relationship building.

Key Features

• Comprehensive Engagement Metrics: Tracks likes, reposts, replies, follows, clicks, and other engagement signals to give you a complete picture of how your audience interacts with your content.
• Real-Time Campaign Optimization Data: Provides live performance metrics during active campaigns, enabling immediate adjustments to maximize engagement and reach while campaigns are running.
• Detailed Audience Demographics: Analyzes your follower base by geographic location, language, age range, and interests, helping you tailor content to your actual audience composition.
• Video Views Analytics: Tracks video performance metrics including views, completion rates, and engagement patterns to optimize your video content strategy.
• Organic and Paid Content Tracking: Monitors both organic posts and paid advertising performance in one dashboard, providing unified insights into your complete Twitter strategy.

Pros

• Comprehensive engagement metrics in one dashboard
• Real-time data enables immediate campaign optimization
• Detailed audience demographics and geographic insights
• Tracks both organic and paid content performance
• Identifies top followers and engaged community members

Cons

• Requires active X account with posting history for full value
• Limited to X (Twitter) analytics only—no multi-platform support
• Free plan may have limitations on historical data access
• Interface and feature depth may vary by pricing tier
• No mention of competitor analysis or benchmarking features

Pricing

Metricool offers a free plan with basic analytics features, while paid plans start at €14/month ($18/month) for Starter, €39/month ($45/month) for Advanced, and custom enterprise pricing available upon request. Pricing scales based on the number of social profiles, users, and advanced features.

• Free: €0 / $0
• Starter: €14 / $18 per month
• Advanced: €39 / $45 per month
• Custom: Contact sales

For complete details, visit their pricing page.

10. Typefully

Best for Content scheduling with AI optimization

Typefully is a social media content creation and scheduling tool designed specifically for creators and businesses who want to build their audience through consistent, high-quality posting. While it includes analytics capabilities, Typefully's primary focus is on making the content creation process more efficient and effective through AI-powered editing and intuitive scheduling.

The platform's standout feature is its AI-powered quick edit functionality, which helps you improve your tweets before publishing. The AI can suggest improvements to clarity, tone, engagement potential, and readability, essentially acting as a writing assistant that helps you craft better content. This is particularly valuable for content creators who publish frequently and need to maintain quality at scale.

Typefully's drag-and-drop editor makes it easy to add media (pictures and videos) to your posts, while emoji insertion with alias shortcuts speeds up the composition process. The draft organization system helps you manage multiple content ideas, and you can share drafts with team members for collaboration and feedback. While Typefully includes analytics to track how your content performs, its real strength is helping you create better content in the first place—making it ideal for creators who want to focus on quality and consistency.

Key Features

• AI-Powered Quick Edit: Automatically suggests improvements to your tweet copy for better clarity, tone, and engagement potential before you publish, acting as an AI writing assistant.
• Drag and Drop Media Support: Easily add pictures and videos to your posts with intuitive drag-and-drop functionality, streamlining the content creation process.
• Draft Organization and Sharing: Organize multiple content ideas in a draft system and share drafts with team members for collaboration, feedback, and approval workflows.
• Advanced Scheduling: Schedule posts in advance to maintain consistent publishing cadence, with calendar views and queue management for strategic content planning.
• Emoji Insertion with Shortcuts: Speed up tweet composition with emoji alias shortcuts, making it quick to add visual elements that boost engagement.

Pros

• AI-powered editing improves content quality before publishing
• Intuitive drag-and-drop editor streamlines content creation
• Efficient scheduling and organization tools for consistency
• Helps build and grow audience systematically
• Quick edit shortcuts boost productivity for frequent posters

Cons

• Pricing details not prominently displayed on homepage
• Limited platform information—unclear if multi-network support exists
• Analytics capabilities appear secondary to content creation focus
• May lack depth for users primarily seeking analytics insights
• Team collaboration features may be limited to higher pricing tiers

Pricing

Typefully offers a free plan for individual creators, while paid plans start at $12.50/month for Starter (billed annually), $29/month for Team collaboration features, and $79/month for Agency-level capabilities.

• Free: Free
• Starter: $12.50/month
• Team: $29/month
• Agency: $79/month

The pricing scales based on the number of social accounts, team members, and advanced features. For complete pricing details, visit their pricing page.

How to Choose

Selecting the ideal Twitter analytics tool depends on your specific goals, budget, and how you plan to use the insights. Consider these crucial factors:

• Your Primary Use Case: Are you focused on growing your follower base, tracking campaign performance, monitoring brand mentions, or analyzing competitors? Tools like Twitonomy and Followerwonk excel at follower analysis, while Tweet Binder specializes in hashtag and event tracking. If you need comprehensive brand monitoring with image recognition, Talkwalker is purpose-built for that. Match the tool's strengths to your primary objective.
• Single Platform vs. Multi-Platform Needs: If you only manage Twitter/X, specialized tools like X Analytics, Twitonomy, or Tweet Hunter provide deep platform-specific insights. However, if you manage multiple social networks, platforms like Fedica (12 platforms) or Metricool offer unified dashboards that save time and provide cross-platform performance comparisons. Multi-platform tools prevent the need to switch between multiple analytics interfaces.
• Budget and Pricing Transparency: Free options like X Analytics, Twitonomy's basic tier, and Followerwonk provide substantial value without payment. Mid-tier tools like Zoho Analytics ($24/month) and Fedica ($10-$79/month) offer transparent pricing with clear feature tiers. Enterprise solutions like Talkwalker require custom quotes. Consider not just the monthly cost but also whether pricing scales with your growth (more followers, more reports, more users).
• Analytics Depth vs. Actionability: Some tools provide extensive raw data and metrics (Zoho Analytics, X Analytics), while others focus on actionable insights and content optimization (Tweet Hunter, Typefully). If you have a data analyst on your team, comprehensive data export and BI capabilities matter. If you're a solo creator, AI-powered recommendations and simplified dashboards that tell you what to do next are more valuable than endless metrics.

Common Misconceptions: A common misconception is that more metrics always equal better insights. In reality, the best analytics tool is one that provides the specific data you'll actually use to make decisions. Another frequent mistake is choosing tools based solely on price—free tools like X Analytics can be more valuable than expensive platforms if they provide the exact metrics you need. Finally, many users overlook the importance of data export and integration capabilities, only to discover later that they can't combine Twitter metrics with their other business intelligence systems.

Industry Trends

The Twitter analytics landscape is evolving rapidly in response to platform changes, AI advancements, and shifting user behaviors. Here are the key trends shaping the industry:

• AI-Powered Content Optimization: Analytics platforms are increasingly integrating AI assistants that don't just report metrics but actively suggest content improvements, optimal posting times, and engagement strategies. Tools like Tweet Hunter and Typefully now use AI to help you write better tweets based on what's working for top creators in your niche, while Zoho Analytics' Zia assistant answers natural language questions about your data.
• Multi-Platform Consolidation: As creators and brands diversify beyond Twitter to Bluesky, Mastodon, Threads, and other emerging platforms, analytics tools are expanding to support multiple networks. Fedica's support for 12 platforms and Followerwonk's extension to Bluesky and Mastodon reflect the industry's shift toward unified social media intelligence rather than single-platform focus.
• Visual and Video Analytics Emphasis: With video content dominating social media engagement, analytics platforms are developing specialized video metrics beyond basic view counts. X Analytics' dedicated Video Activity Dashboard tracks retention and completion rates, while Talkwalker's image recognition technology identifies brand logos in visual content—capabilities that reflect the growing importance of visual content in Twitter marketing strategies.

Frequently Asked Questions

What is the best tool for Twitter Analytics?

The best tool depends on your specific needs. For free comprehensive analytics, X Analytics provides excellent native insights for business accounts. For follower analysis and audience intelligence, Twitonomy and Followerwonk are top choices. If you need AI-powered content optimization alongside analytics, Tweet Hunter excels. For multi-platform management, Fedica supports 12 social networks. Enterprise brands requiring advanced monitoring should consider Talkwalker.

Is there a way to see Twitter Analytics?

Yes, X (Twitter) provides native analytics through X Analytics for business accounts and Premium subscribers. You can access detailed metrics on post performance, impressions, engagement rates, video analytics, and follower demographics directly within the X platform. For more advanced insights beyond native analytics—such as competitor analysis, historical data, hashtag tracking, or follower intelligence—third-party tools like Zoho Analytics, Metricool, or Tweet Binder provide deeper capabilities.

Can I see Twitter Analytics without premium?

Yes, you can access basic Twitter analytics without a Premium subscription. X provides limited analytics to all users through the X Analytics dashboard, though some advanced features require Premium ($8/month) or Premium+ ($16/month). Additionally, several free third-party tools offer substantial analytics capabilities: Twitonomy provides free follower analysis, Followerwonk offers free bio search and account comparison, Tweet Hunter's metrics calculator analyzes any profile for free, and Fedica and Metricool both offer free plans with core analytics features.

How do I track hashtag performance on Twitter?

Tweet Binder specializes in hashtag analytics, offering both real-time tracking and historical analysis of up to 35,000 posts per report. It provides detailed metrics on hashtag reach, engagement, top contributors, and geographic distribution. X Analytics also includes hashtag performance data for your own posts. For broader social listening and hashtag monitoring across conversations you're not directly involved in, Talkwalker offers enterprise-grade hashtag tracking with sentiment analysis.

What Twitter analytics metrics should I track?

The most important metrics depend on your goals, but key indicators include: engagement rate (likes, retweets, replies divided by impressions), impressions and reach (how many people see your content), follower growth rate (net new followers over time), click-through rate on links, video completion rate for video content, and optimal posting times. For audience understanding, track follower demographics, geographic distribution, and top engaged followers. Tools like Metricool and Zoho Analytics provide comprehensive dashboards covering all these metrics with customizable views.

Conclusion

Choosing the right Twitter analytics tool can transform your social media strategy from guesswork into data-driven decision making. Whether you're a solo creator tracking engagement with free tools like X Analytics and Twitonomy, a growing business optimizing campaigns with Zoho Analytics or Metricool, or an enterprise brand monitoring reputation at scale with Talkwalker, there's a solution tailored to your needs and budget.

The key is matching the tool's strengths to your specific objectives. If follower intelligence and audience building are priorities, Followerwonk and Twitonomy provide unmatched insights. For hashtag and event tracking, Tweet Binder delivers specialized capabilities. Multi-platform managers will appreciate Fedica's unified dashboard across 12 networks, while AI-powered content optimization from Tweet Hunter and Typefully helps you create better-performing tweets based on data.

Start with your primary use case, evaluate the tools that specialize in that area, and take advantage of free plans or trials to test functionality before committing. The best Twitter analytics tool is the one you'll actually use consistently to inform your content strategy, optimize posting schedules, and build meaningful connections with your audience.