Positioning Statement: Internal Memo, Not Homepage Copy
A positioning statement is the internal memo that names your buyer, category, benefit, and proof versus the alternative.
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Articles by Tomas Laurinavicius
Tomas is a growth marketer who has worked with companies like Adobe, Webflow, BigCommerce, Envato and Product Hunt. He's currently Growth Manager at Rewardful (saas.group) and runs Epigraph Media, the modern publishing network for knowledge workers.
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