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Articles by Tomas Laurinavicius

Tomas is a growth marketer who has worked with companies like Adobe, Webflow, BigCommerce, Envato and Product Hunt. He's currently Growth Manager at Rewardful (saas.group) and runs Epigraph Media, the modern publishing network for knowledge workers.

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Brand naming strategy concept — colorful identity cards

Naming Strategy: The Professional Framework Behind Pentium, Swiffer, and Slack

A naming strategy is the structured process for creating a brand name that is legally defensible, phonetically distinctive, and built to grow with your business. This guide covers the 7 naming types, 5-stage framework, sound symbolism, AI tools, and how to measure name effectiveness.

Tomas Laurinavicius
Tomas Laurinavicius
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