Fractional CMO: How to Hire, Onboard, and Get Results
A practical guide to fractional CMO: what they cost in 2026, when to hire one, how to evaluate candidates, and what to expect in the first 90 days.
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Articles by Tomas Laurinavicius
Tomas is a growth marketer who has worked with companies like Adobe, Webflow, BigCommerce, Envato and Product Hunt. He's currently Growth Manager at Rewardful (saas.group) and runs Epigraph Media, the modern publishing network for knowledge workers.
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10 Google Analytics Alternatives That Skip the Consent Banner
10 Google Analytics alternatives compared by privacy, pricing, and features. From free open-source tools to enterprise analytics platforms, find the right fit for your stack.
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Visual Content Marketing by the Numbers: 30 Statistics for 2026
Explore 30 visual content marketing statistics for 2026 covering video ROI, infographic engagement, social media performance, and conversion rate data.
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The Complete Guide to Reddit Marketing (2026)
The complete guide to Reddit marketing in 2026: organic strategy, Reddit ads, AMA playbooks, SEO and AI visibility, and the mistakes that get brands banned.
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Bluesky by the Numbers: 40 Statistics for Growth Teams in 2026
40 Bluesky statistics covering user growth, engagement, demographics, content, moderation, and funding for marketers evaluating the platform in 2026.
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The Complete Guide to Customer Journey Maps (2026)
Learn what a customer journey map is, how to build one step by step, and which tools to use. Includes frameworks, real examples from a global airline, and common mistakes to avoid.
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Best Digital Marketing Certificates: Top 10 Programs for 2026
The 10 best digital marketing certificates in 2026, ranked by cost, depth, and career impact. Includes free picks from Google, HubSpot, SEMrush, and LinkedIn, plus premium programs from Wharton and Kellogg.
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Excel for Marketers: The Complete Guide (Formulas, Templates & Use Cases)
Learn how to use Excel for marketing analytics, campaign tracking, ROI calculation, and dashboards. Covers 13 essential formulas, pivot tables, conditional formatting, and Microsoft 365 Copilot.
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The Complete Guide to Social Proof in Marketing (2026)
What social proof is, why it works, 6 types, placement strategy, and the AI-era trust shift. A complete guide for marketers and growth teams.
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The Complete Guide to User-Generated Content (2026)
Learn how to build a user-generated content strategy that drives trust, conversions, and growth. Covers types, frameworks, legal rights, tools, and brand examples.
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The Complete Guide to Technical SEO (2026)
Learn what technical SEO is and how to optimize your website for crawling, indexing, site speed, structured data, and AI visibility in 2026.
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48 Digital Marketing Statistics for 2026
The 48 most important digital marketing statistics for 2026, covering industry size, SEO, social media, email marketing, video, AI, and paid search benchmarks.
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