10 Best Google Alerts Alternatives to Try in 2026

Top 10 Google Alerts alternatives to try in 2026 for monitoring brand mentions, competitors, and customer feedback.

Updated January 26, 20266 min read

Google Alerts is widely used for monitoring industry trends, brand mentions, competitors, or your own name.

You might find it quite basic and limited, which could prompt you to explore other alternatives.

Here are 10 Google Alerts alternatives offering advanced features, customization options, and access to more online sources.

1. Keyhole

Keyhole tracks brand mentions and sentiment analysis, providing real-time data and customizable dashboards.

It’s useful for brands that want to track their social media presence, competitors, and customer feedback in real-time.

How does it compare to Google Alerts?

Keyhole offers advanced features and customization, making it a better choice for businesses and PR professionals needing detailed insights.

Key features:

Real-time brand mention tracking
Sentiment analysis
Customizable dashboards
Social media monitoring
Competitor tracking

Use cases:

Monitoring brand mentions and sentiment
Tracking social media presence
Competitor analysis
Customer feedback monitoring

Try Keyhole

2. Mention

Mention is a powerful tool for monitoring media. It offers real-time activity monitoring, statistics, and reports.

It’s useful for businesses to monitor media mentions and respond to social alerts in the app.

How does it compare to Google Alerts?

Mention offers more advanced features and customization options, making it a better choice for businesses and PR professionals requiring detailed insights.

Key features:

Real-time media mention tracking

Advanced filters

Statistics and reports

Social media monitoring

Competitor tracking

Use cases:

Monitoring media mentions
Tracking social media presence
Competitor analysis
Customer feedback monitoring

Try Mention

3. Talkwalker

Talkwalker is an effective tool for monitoring social media and online conversations, offering advanced features like real-time tracking and sentiment analysis.

It’s useful for businesses wanting to track their presence, competitors, and customer feedback in real-time.

How does Talkwalker compare to Google Alerts?

Talkwalker offers advanced features and customization options, making it a better choice for businesses and PR professionals needing detailed insights.

Key features:

Real-time social media tracking
Sentiment analysis
Advanced filters
Statistics and reports
Competitor tracking

Use cases:

Monitoring social media presence
Tracking competitors
Customer feedback monitoring
Sentiment analysis

Try Talkwalker

4. Awario

Awario is a powerful tool for monitoring online conversations, offering advanced features like real-time tracking and sentiment analysis.

It’s useful for businesses to track brand mentions, competitors, and customer feedback in real-time.

How does it compare to Google Alerts?

Awario offers advanced features and customization, making it a better choice for businesses and PR professionals who require detailed insights.

Key features:

Real-time brand mention tracking
Sentiment analysis
Advanced filters
Statistics and reports
Competitor tracking

Use cases:

Monitoring brand mentions
Tracking competitors
Customer feedback monitoring
Sentiment analysis

Try Awario

5. Brand24

Brand24 is a powerful tool for monitoring social media and online conversations. It has advanced features like real-time tracking and sentiment analysis.

It’s useful for businesses that want to track their social media presence, competitors, and customer feedback in real-time.

How does it compare to Google Alerts?

Brand24 offers more advanced features and customization options than Google Alerts, making it a better choice for businesses and PR professionals needing detailed insights.

Key features:

Real-time social media tracking
Sentiment analysis
Advanced filters
Statistics and reports
Competitor tracking

Use cases:

Monitoring social media presence
Tracking competitors
Customer feedback monitoring
Sentiment analysis

Try Brand24

Sprout Social is a powerful tool for monitoring social media and online conversations. It offers advanced features like real-time tracking and sentiment analysis.

It’s useful for businesses to track their social media presence, competitors, and customer feedback in real-time.

How does it compare to Google Alerts?

Sprout Social offers advanced features and customization options, making it a better choice for businesses and PR professionals who need detailed insights.

Key features:

Real-time social media tracking
Sentiment analysis
Advanced filters
Statistics and reports
Competitor tracking

Use cases:

Monitoring social media presence
Tracking competitors
Customer feedback monitoring
Sentiment analysis

Try Sprout Social

7. Cision

Cision is a powerful tool for monitoring media mentions with real-time tracking and sentiment analysis.

It’s useful for businesses to track media mentions and respond to social alerts within the app.

How does it compare to Google Alerts?

Cision offers advanced features and customization, making it a better choice for businesses and PR professionals needing detailed insights.

Key features:

Real-time media mention tracking
Sentiment analysis
Advanced filters
Statistics and reports
Competitor tracking

Use cases:

Monitoring media mentions
Tracking social media presence
Competitor analysis
Customer feedback monitoring

Try Cision

8. Prowly

Prowly is a powerful media monitoring tool with real-time tracking and sentiment analysis.

It’s useful for businesses that want to track media mentions and respond to social alerts within the app.

How does it compare to Google Alerts?

Prowly offers advanced features and customization, making it a better choice for businesses and PR professionals needing detailed insights.

Key features:

Real-time media mention tracking
Sentiment analysis
Advanced filters
Statistics and reports
Competitor tracking

Use cases:

Monitoring media mentions
Tracking social media presence
Competitor analysis
Customer feedback monitoring

Try Prowly

9. Freshworks

Freshworks is a powerful tool for monitoring social media and online conversations. It offers features like real-time tracking and sentiment analysis.

It’s useful for businesses to track their social media presence, competitors, and customer feedback in real-time.

How does it compare to Google Alerts?

Freshworks offers more advanced features and customization options, making it a better choice for businesses and PR professionals who require detailed insights.

Key features:

Real-time social media tracking
Sentiment analysis
Advanced filters
Statistics and reports
Competitor tracking

Use cases:

Monitoring social media presence
Tracking competitors
Customer feedback monitoring
Sentiment analysis

Try Freshworks

10. Uptrends

Uptrends is a powerful tool for monitoring online conversations, offering real-time tracking and sentiment analysis.

It’s useful for businesses tracking brand mentions, competitors, and customer feedback in real-time.

How does it compare to Google Alerts?

Uptrends offers more advanced features and customization options, making it a better choice for businesses and PR professionals who need detailed insights.

Key features:

Real-time brand mention tracking
Sentiment analysis
Advanced filters
Statistics and reports
Competitor tracking

Use cases:

Monitoring brand mentions
Tracking competitors
Customer feedback monitoring
Sentiment analysis

Try Uptrends

These Google Alerts alternatives offer advanced features, customization options, and access to more online sources compared to Google Alerts.

They are useful for businesses and PR professionals needing detailed insights into their online presence and customer feedback.

10 Best Google Alerts Alternatives to Try in 2026

1. Keyhole

2. Mention

3. Talkwalker

4. Awario

5. Brand24

6. Sprout Social

7. Cision

8. Prowly

9. Freshworks

10. Uptrends