Bluesky by the Numbers: 40 Statistics for Growth Teams in 2026

Bluesky hit 43.5 million registered users in April 2026, up from 10 million just 19 months earlier. The platform grew 60% in 2025 alone, and 43% of news influencers now have accounts on the platform, up from 21% before the November 2024 US election. Below, 40 Bluesky statistics organized by growth, engagement, content, demographics, moderation, and funding.

The data tells a story beyond raw sign-ups: DAU fluctuations reveal an audience shaped by news cycles, while moderation metrics signal a platform scaling its enforcement faster than its abuse reports are growing.

In this guide, you'll find the most current Bluesky statistics organized by theme, with sources linked inline.

Key Takeaways

• Bluesky reached 43.5 million registered users as of April 2026, up from just 10 million in September 2024
• The platform saw 1.41 billion posts created in 2025, representing 61% of all posts ever published on Bluesky
• 43% of news influencers had Bluesky accounts by March 2025, up from 21% before the November 2024 US election
• Bluesky raised $100 million in Series B funding in April 2025, bringing total funding to $123 million
• Daily active users peaked at approximately 4.1 million in June 2025 before falling 40% year-over-year through October 2025

User Growth Statistics

Bluesky's registered user base surged on the back of several external news events, each triggering a distinct wave of sign-ups. The registration timeline reveals a platform that benefits from recurring discontent with incumbent networks.

1. Bluesky reached 43.5 million registered users as of April 6, 2026, up from just 10 million in September 2024.

2. The platform grew nearly 60% in 2025, rising from 25.94 million users to 41.41 million by year-end, according to Bluesky's official transparency report.

3. From September 2024 to November 2025, Bluesky recorded 302% user growth, rising from 10 million to 40.2 million registered accounts.

4. When Bluesky opened its public beta in February 2024, the platform gained approximately 800,000 users in a single day.

5. Brazil's government ban on X in September 2024 drove 2.6 million sign-ups in a single week.

6. The November 2024 US presidential election pushed the user count from 15 million to 22.5 million in just 12 days.

App Downloads Statistics

App download data reflects the same event-driven pattern but also reveals organic momentum building between spikes. These figures are useful for benchmarking platform velocity relative to other emerging social channels.

7. November 2024 was Bluesky's biggest download month on record, with 7.85 million downloads, more than double any previous month.

8. At Bluesky's February 2024 public launch, the app recorded 1.25 million downloads in a single month: 670,722 on iOS and 567,267 on Android.

9. By late 2025, Bluesky had accumulated 26 million downloads across iOS and Android.

Traffic & Engagement Statistics

Raw user counts tell you reach; traffic and session data tell you whether those users actually engage. For marketers, these numbers benchmark how much time audiences spend on Bluesky versus incumbent platforms.

10. Bluesky.com receives 130 million monthly visits, with 28.1 million unique monthly visitors.

11. The site peaked at 118.69 million visits in January 2026, its highest traffic month on record.

12. More than three in four visits to Bluesky are direct: users type the URL or open the app intentionally, rather than arriving via referrals or search.

13. The average Bluesky session runs 10 min 35 sec, shorter than X (12 minutes) but longer than Instagram (8 minutes and 37 seconds).

14. Bluesky users visit approximately 8 pages per session, compared to approximately 12 pages per session on X.

Daily Active Users Statistics

Daily active user data reveals the gap between registered and engaged audiences. Bluesky's DAU figures fluctuate substantially, which has direct implications for content scheduling and organic reach expectations.

15. Bluesky's daily active users peaked at approximately 4.1 million in June 2025, driven by continued post-election momentum.

16. By September 2025, DAU had fallen to approximately 1.5 million, before recovering to approximately 3.5 million in November 2025.

17. Bluesky's DAU fell 40% year-over-year through October 2025, according to SimilarWeb data, even as registered user counts continued to climb.

Content & Posts Statistics

Post volume is the clearest indicator of platform health beyond user counts. Bluesky's content growth in 2025 suggests an engaged posting community, even while daily active user figures fluctuated across the year.

18. Bluesky users created 1.41 billion posts in 2025 alone, representing 61% of all posts ever published on the platform.

19. Media-rich posts (photos, videos, and other attachments) numbered 235 million in 2025, accounting for 62% of all media posts in Bluesky's history.

20. Users upload over 500,000 media posts every 24 hours.

21. More than 50,000 community-built algorithms are available on Bluesky, reflecting the open "custom feeds" model built on the AT Protocol.

Demographics Statistics

Bluesky's demographic profile skews young, male, and North American. Growth teams evaluating the platform will find a user base concentrated in the 18-to-34 cohort, with the United States driving over half of all traffic.

22. 57% of Bluesky users are under 35, making it one of the younger platforms across mainstream social networks.

23. The largest single age cohort is 18-to-24-year-olds, at 30.57% of users, followed by 25-to-34-year-olds at 26.06%.

24. Bluesky skews male: 60.61% of users are male and 39.39% are female, comparable to Reddit (60% male) and behind Discord (67% male).

25. The United States accounts for over 50% of Bluesky traffic, making it the dominant market.

Journalists & Media Statistics

Bluesky's appeal to journalists and media professionals is a signal that matters specifically for B2B and content-forward marketers. When journalists migrate, editorial coverage and outreach opportunities follow.

26. 43% of news influencers sampled by Pew Research had Bluesky accounts by March 2025, up from 21% before the November 2024 US election, roughly doubling in four months.

27. Journalists post and engage on Bluesky far more frequently than on X, according to Campaign Live's 2025 media survey, even among users who maintain accounts on both platforms.

Moderation & Platform Health Statistics

Moderation at scale is where platforms often break. Bluesky's 2025 transparency report provides more granular data than most platforms of its size, making it a direct benchmark for brand safety assessments.

28. Bluesky received 9.97 million reports from users in 2025, a 54% increase from 6.48 million in 2024.

29. Those reports came from 1.24 million users, roughly 3% of the platform's registered base.

30. The platform applied 16.49 million labels to content in 2025, a 200% increase from 5.5 million labels in 2024.

31. Account takedowns totaled 2.08 million in 2025, a 104% increase over the 1.02 million removed in 2024.

32. Despite rising report volume, moderation complaints per 1,000 monthly active users declined 50.9% from January to December 2025, indicating enforcement capacity scaled faster than abuse.

33. Harassment and anti-social behavior reports dropped 79% over the course of 2025.

34. Bluesky received 1,470 legal requests in 2025, a 517% jump from 238 in 2024, reflecting growing government and regulatory attention as the platform scales.

35. The platform removed 3,619 accounts for suspected influence operations in 2025, primarily state-aligned actors including Russian-origin networks.

36. Out of 1.41 billion posts, 6,502 posts were removed for child safety violations in 2025, representing less than 0.001% of total content.

37. 267,509 users submitted appeals against moderation decisions in 2025, representing less than 1% of the registered user base.

Funding & Business Statistics

Bluesky has raised three rounds in three years, each tied to a measurable user inflection point. The funding trajectory reflects growing investor conviction that decentralized social infrastructure is a durable category.

38. Bluesky raised $100 million in Series B funding in April 2025, led by Bain Capital Crypto with participation from Bloomberg Beta, Knight Foundation, and True Ventures.

39. The prior round was a $15 million Series A in October 2024, led by Blockchain Capital, when the user base stood at 13 million.

40. Since the Series A closed, the user base surged from 13 million to 43 million, more than tripling in roughly 18 months.

What These Statistics Mean for Your Marketing Strategy

Bluesky's 43.5 million registered users is the headline number, but the DAU gap tells a different story. With approximately 3.5 million active users in late 2025 (roughly 8% of the registered base), you're looking at a platform where most accounts are dormant or news-cycle visitors. Organic reach is possible for content teams willing to invest consistently, though no paid distribution infrastructure exists yet.

The journalist concentration is the most actionable signal for B2B marketers. With 43% of news influencers now on Bluesky, it has become a credible channel for earned media outreach. The 50,000+ custom feed algorithms also mean that niche audience targeting is possible without an ad platform: consistent, keyword-rich posting can earn algorithmic pickup across community-built feeds.

Bluesky's moderation data is a brand safety positive: the 79% drop in harassment reports and a declining complaints-per-MAU trend both signal a healthier platform environment. Social media managers who pulled brand accounts from X due to moderation concerns will find Bluesky's transparency report a specific counterpoint when evaluating platform risk.