Best Email Drip Campaign Software for 2025

Email drip campaigns are essential for nurturing leads and converting them into loyal customers. With the right software, businesses can automate their email marketing efforts, ensuring timely and relevant communication.

In fact, a report from Data & Marketing Association (DMA) states that segmented email campaigns can yield a staggering 760% increase in revenue.

The growing trend of integrating AI into these campaigns suggests a further evolution in how marketers can personalize their outreach effectively.

In this guide, we’ll explore the top 12 best email drip campaign software available on the market.

Key Takeaways

1. Automated email drip campaigns can significantly enhance user engagement and conversion rates.
2. Segmentation and personalization are key trends shaping the effectiveness of email marketing strategies.
3. There are diverse software options, catering to various business sizes and needs, ensuring that you find a fit for your unique requirements.

Top 12 Picks for Best Email Drip Campaign Software

1. Omnisend – Best for ecommerce automation and omnichannel marketing.
2. Brevo – Best for small businesses with budget constraints.
3. Mailchimp – Best for feature-rich email marketing solutions.
4. ActiveCampaign – Best for advanced automation capabilities.
5. Moosend – Best for user-friendly interface and strong analytics.
6. ConvertKit – Best for creators and bloggers focusing on content-driven marketing.
7. Sender – Best for easy integration and personalization features.
8. GetResponse – Best for comprehensive marketing solutions including landing pages.
9. Selzy – Best for affordable high-volume email marketing for small to medium businesses.
10. AWeber – Best for small to medium businesses with solid support.
11. Campaign Monitor – Best for visually appealing email templates.
12. HubSpot Marketing Hub – Best for CRM integration and holistic marketing strategies.

How to Evaluate Email Drip Campaign Software

The evaluation process for best email drip campaign software focused on these key criteria:

1. Functionality: Assessing features like A/B testing, segmentation, and automation workflows.
2. User Satisfaction: Analyzing customer reviews and testimonials to gauge user experience.
3. Pricing Plans: Evaluating pricing structures to ensure good value for different business sizes.
4. Integration Capabilities: Checking compatibility with other tools and platforms for seamless operations.
5. Support and Resources: Considering availability and quality of customer support and educational resources.

The methodology involved extensive online research, comparative assessments of features, pricing analysis, and user feedback reviews from reputable sources such as G2 and Capterra.

Best Email Drip Campaign Software Comparison Table

1. Omnisend

Best for ecommerce automation and omnichannel marketing.

Omnisend is a powerful email and SMS marketing platform tailored for ecommerce brands. It optimizes drip campaigns with pre-built automation workflows triggered by customer actions, ensuring personalized and timely communication.

Pros

• Intuitive automation builder with ready-to-use workflows.
• Omnichannel marketing with email, SMS, and push notifications.
• Seamless integrations with Shopify, WooCommerce, and BigCommerce.
• Advanced segmentation for highly targeted campaigns.

Cons

• Designed for ecommerce so may not suit non-ecommerce businesses.
• No built-in CRM.

Key Features

• Marketing Automation – Pre-built workflows for abandoned carts, welcome sequences, and post-purchase emails.
• Segmentation – Target audiences based on shopping behavior, demographics, and engagement.
• Analytics & Reporting – Real-time insights to optimize campaign performance.
• Omnichannel Messaging – Reach customers via email, SMS, and push notifications in a single platform.

Pricing

Omnisend offers a free plan with up to 500 emails per month. Paid plans start at $16/month for 6,000 emails and automation, while the Pro plan starts at $59/month, featuring unlimited emails, bonus SMS credits, and advanced reporting. A 30% off discount is available when paying upfront for the first three months. Pricing page.

2. Brevo

Best for small businesses with budget constraints.

Brevo combines simplicity and robustness, making it ideal for small businesses striving to implement effective email marketing without excessive costs.

Its platform supports comprehensive marketing automation, allowing users to set up drip campaigns that send emails based on user behavior and engagement.

Pros

1. Affordable pricing tiers suitable for startups.
2. User-friendly interface with easy setup.
3. Multi-channel marketing capabilities (SMS included).

Cons

1. Fewer advanced features compared to larger competitors.
2. Templates might feel basic for design-focused marketers.

Key Features

1. Marketing Automation: Streamline your workflows and trigger emails based on customer behavior.
2. Segmentation: Target specific user groups to boost engagement.
3. Comprehensive Analytics: Measure campaign performance in real time.

Pricing

Brevo offers competitive pricing starting from $25/mo for its basic tier, including essential features like email and SMS campaigns. For extensive capabilities, including unlimited contacts, explore higher tiers. Detailed pricing can be found on their pricing page.

3. Mailchimp

Best for feature-rich email marketing solutions.

Mailchimp has established itself as one of the industry’s most comprehensive email marketing platforms. It offers a wealth of features, including sophisticated automation, detailed analytics, and a highly visual email builder.

This can make it overwhelming for new users, but it pays off for those willing to learn.

Pros

1. Extensive integrations with numerous apps and services.
2. Variety of customizable templates available.
3. Robust analytics and reporting tools.

Cons

1. Pricing can scale quickly as your list grows.
2. Steeper learning curve for complete beginners.

Key Features

1. A/B Testing: Optimize email performance through extensive testing capabilities.
2. Advanced Analytics: Gain insights on audience engagement through in-depth reporting.
3. CRM Features: Manage customer relationships directly from the platform.

Pricing

Mailchimp’s plans start at $13/mo for the essentials package, which covers basic email marketing functionalities. More feature-rich plans are available, leading up to advanced marketing capabilities. More details can be found on their pricing page.

4. ActiveCampaign

Best for advanced automation capabilities.

ActiveCampaign stands out for its powerful automation suite, allowing users to create complex drip campaigns with ease. It integrates well with other platforms, making it a favorite among marketers needing sophisticated email solutions.

Pros

1. Highly customizable automation workflows.
2. CRM integration for holistic marketing efforts.
3. Excellent customer service and resources.

Cons

1. Higher learning curve for advanced features.
2. Pricing may be steep for small startups.

Key Features

1. Email Tracking: Monitor user interactions in real-time.
2. CRM Integration: Synchronize your marketing efforts with lead management.
3. Automation Workflows: Set up intricate email sequences based on user actions.

Pricing

ActiveCampaign offers plans starting at $9/mo, allowing users to tailor their email marketing according to specific business needs. Get more information on their pricing page.

5. Moosend

Best for user-friendly interface and strong analytics.

Moosend is an intuitive platform that excels in providing insightful analytics to drive better marketing results. Its simplicity makes it accessible for users at any experience level.

Pros

1. Easy to navigate interface that speeds up email creation.
2. Strong analytical tools for measuring campaign effectiveness.
3. Competitive pricing with substantial features.

Cons

1. May lack certain advanced automation features.
2. Limited template options compared to competitors.

Key Features

1. Visual Automation Builder: Create tailored automations easily.
2. Real-Time Analytics: Track the success of your email campaigns instantaneously.
3. Segmentation Options: Target specific demographics for better engagement.

Pricing

Starting at just $9/mo, Moosend is an affordable option with features to match. Find out more on their pricing page.

6. ConvertKit

Best for creators and bloggers focusing on content-driven marketing.

ConvertKit is designed specifically for content creators, bloggers, and membership sites. It emphasizes ease of use and the ability to send highly personalized content to subscribers.

Pros

1. Simple, clean interface designed for non-technical users.
2. Powerful tagging system to segment audiences effectively.
3. Designed with creators in mind, making it easier to monetize content.

Cons

1. Limited design options for email creation.
2. Pricing scales based on subscribers, potentially making it costly.

Key Features

1. Email Sequences: Automate email delivery over customized timeframes.
2. Landing Pages: Create marketing landing pages that expand your reach.
3. Tagging System: Organize subscribers for tailored email campaigns.

Pricing

ConvertKit starts at $15/mo, which provides essential features robust enough for most bloggers and creators. Review all pricing options on their pricing page.

7. Sender

Best for easy integration and personalization features.

Sender delivers powerful email marketing tools that emphasize simplicity and integration capabilities. Ideal for marketers looking for an effective way to combine their marketing efforts.

Pros

1. Simple integration with popular CMS systems.
2. Comprehensive analytics to drive decisions.
3. Free plan available for small businesses to demonstrate value.

Cons

1. Basic email designs might not satisfy advanced users.
2. May lack some advanced automation features compared to larger providers.

Key Features

1. Customizable Templates: Flexibility to create professional emails easily.
2. Re-engagement Tools: Target inactive subscribers to rekindle interest.
3. A/B Testing: Optimize campaigns for better results through experimental approaches.

Pricing

Sender’s pricing begins at $10/mo, making it a cost-effective solution for users wanting essential features. Check their pricing page for more details.

8. GetResponse

Best for comprehensive marketing solutions including landing pages.

GetResponse is well-rounded software that not only enhances email marketing but also includes capabilities for landing page creation and conversion funnel management.

Pros

1. Powerful additional features like webinars and landing pages.
2. Excellent support resources and guided assistance.
3. Highly customizable workflows and options for targeting.

Cons

1. Can become expensive with premium features.
2. Template quality varies across selections.

Key Features

1. Landing Page Creator: Develop high-conversion pages for campaigns.
2. Webinar Integration: Combine email marketing with webinar functionality seamlessly.
3. Automation Workflows: Build unique customer journeys with ease.

Pricing

GetResponse plans start at $15/mo, which grants access to all necessary features for effective email marketing. For a full breakdown, visit their pricing page.

9. Selzy

Best for affordable high-volume email marketing for small to medium businesses.

Selzy is an easy-to-use email marketing service that targets small and medium-sized businesses. The platform is so user-friendly even a newbie can set up their first email campaign in 15 minutes.

Pros

1. Fully functional forever free trial.
2. Many unique features and services like anti-spam check and full campaign management.
3. A user-friendly interface that allows even newbies to launch their first campaign in 15 minutes.
4. 24/7 tech support via email, chat, or phone.
5. Affordable pricing, including the pay-per-email plan.

Cons

1. Interface not translated to many languages
2. A limited choice of integrations
3. Limited customization options in sign-up forms

Key Features

1. A WYSIWYG email editor with 100+ free templates for any occasion and customizable pre-made blocks
2. Automated deliverability recommendations that will help you land in the inbox not spam
3. List segmentation and cleaning based on subscribers’ activity
4. Analytics and automated A/B testing
5. Triggered emails and sequences

Pricing

Selzy’s pricing is highly competitive, starting at just $5.25 per month for plans that include up to 50,000 contacts and unlimited emails. This low-cost option provides significant value for businesses looking to maximize their email marketing reach. For more details, visit Selzy’s pricing page.

10. AWeber

Best for small to medium businesses with solid support.

AWeber has been a stalwart in email marketing for many years. Its platform is straightforward, making it easy for users to deploy effective campaigns with continuous customer support.

Pros

1. Excellent customer support and resources.
2. Comprehensive features for email marketing.
3. Easy integration with eCommerce platforms.

Cons

1. Less intuitive interface compared to newer competitors.
2. Pricing may be higher than other options with similar features.

Key Features

1. Automated Campaigns: Set up responsive emails based on user actions.
2. Smart Segmentation: Target specific audience segments with tailored messages.
3. Analytics Dashboard: Monitor campaign performance effectively.

Pricing

AWeber starts its pricing at $19/mo, a feasible option for most businesses looking to enhance their email marketing. More details can be found on their pricing page.

11. Campaign Monitor

Best for visually appealing email templates.

Campaign Monitor is recognized for its ability to deliver beautifully designed emails that can drive engagement and engagement rates. This is particularly useful for brands emphasizing design.

Pros

1. Stunning email templates that enhance brand appeal.
2. Intuitive user interface for easy email design.
3. Excellent analytics for measuring engagement.

Cons

1. May lack some automation features of larger competitors.
2. Pricing can escalate with additional features.

Key Features

1. Drag-and-Drop Builder: Create stunning emails without any design experience.
2. Advanced Analytics: Dive deep into user engagement metrics.
3. Split Testing: Test designs and content for optimal effectiveness.

Pricing

Campaign Monitor offers pricing from $9/mo, making sophisticated email designs more accessible. Find all pricing options on their pricing page.

12. HubSpot Marketing Hub

Best for CRM integration and holistic marketing strategies.

HubSpot is a leading marketing platform that integrates its powerful CRM with advanced email marketing tools. Ideal for businesses looking to streamline their marketing efforts through one comprehensive solution.

Pros

1. Seamless integration with HubSpot’s CRM for lead management.
2. Extensive analytics for precise insights.
3. Comprehensive suite with tools across marketing, sales, and service.

Cons

1. Pricing can be prohibitive for small businesses.
2. Learning curve associated with comprehensive features.

Key Features

1. Lead Management: Track and manage leads directly through the CRM.
2. Marketing Automation: Create detailed customer journeys based on diverse criteria.
3. Robust Analytics: Measure performance with in-depth reporting features.

Pricing

HubSpot Marketing Hub starts at $50/mo, which accommodates many businesses needing integrated marketing solutions. Check out their pricing page for further details.

How to Choose the Right Email Drip Campaign Software

Selecting the ideal email drip campaign software depends on your specific requirements and use case. Consider these crucial factors:

1. Business Size: Understand whether tools cater to small startups or large enterprises.
2. Feature Set: Determine which features resonate with your marketing objectives and audience needs.
3. Budget: Evaluate your budget against the pricing of available software options.
4. User Experience: Look for intuitive interfaces that fit your team’s skill level.

Many users often wonder about the differences in pricing tiers or which software offers the best ROI. By identifying what you aim to achieve with your email marketing, you can select the software that not only fits your budget but also drives effective results.

Emerging Trends in Email Drip Campaign Software

• As we move through 2025, emerging trends highlight the increasing importance of AI in email marketing.
• Platforms are incorporating machine learning algorithms to analyze audience behavior, thus allowing for hyper-personalized email content that captures user attention effectively.
• Furthermore, more marketers are gravitating towards integrations that provide seamless workflows across multiple platforms, streamlining overall campaign management.
• According to industry insights, Forrester Research forecasts a continued rise in marketing automation, paving the way for more sophisticated marketing practices in the upcoming years.

Conclusion: Making the Right Choice

Choosing the right email drip campaign software is essential for maximizing your email marketing results. We’ve outlined some of the top tools available to help you make an informed decision.

Whether you prioritize budget, advanced functionality, or user experience, the right choice is out there for you.

Evaluate your specific needs, click through to explore our top picks, and empower your marketing strategy today.

Frequently Asked Questions about Best Email Drip Campaign Software

What is the best email drip campaign software for small businesses?

The best options for small businesses include Brevo for its affordability and Moosend for its user-friendly interface.

How do I create effective email drip campaigns?

Utilize segmentation to send tailored content, maintain a consistent schedule, and monitor performance to refine your strategies over time.

Are there free options for email automation tools?

Yes, multiple platforms such as Brevo and Moosend offer free or limited plans that allow users to experiment before committing financially.

What about integration capabilities?

Most top email drip campaign tools offer integration with various CRM systems, social media, and eCommerce platforms, ensuring seamless workflows.

What are future trends in email marketing?

AI personalization, enhanced analytics capabilities, and integration of varied marketing channels continue to shape the future landscape of email marketing.