The Top 7 Cold Email Tools for Automated Sales Campaigns

Running effective sales campaigns presents real challenges for teams and agencies alike. The endless cycle of repetitive tasks, from prospect research to follow-up sequences, can quickly drain your team's energy and derail campaign momentum.

The good news? You no longer have to accept this as the cost of doing business. Today's marketplace offers powerful automation tools designed to eliminate the busywork that slows down your sales process. To save you time sifting through hundreds of options, we've identified the seven most effective cold email tools that can transform your manual outreach into a streamlined, automated sales machine.

To save you hours of research, here are seven of the most effective cold email tools to turn manual outreach into a streamlined, automated sales system.

1. Instantly

Instantly is the ultimate tool for all outreach campaigns, with numerous features to guide you throughout. Instantly boasts a massive lead database, extensive deliverability network, and automation tools for big campaigns, including Copilot, which works like ChatGPT for outreach and sales.

Instantly Feature Highlights

• Unlimited email accounts: Instantly offers unlimited email accounts for your campaign, allowing you to automate at scale. 
• Copilot tasks: Easily set up recurring tasks by chatting with Copilot, automating specific functions in your campaign. 
• Copilot memory: Use Copilot to analyze your websites, documents, and previous campaigns to create more effective lead lists and personalized suggestions.
• AI inbox manager: Automates responses to leads, with custom timers and replies to simulate an authentic, attentive CRM. 
• Unibox: Get all responses and lead insights across multiple cold email outreach campaigns in one place, with automated lead labeling and prioritizing.

Instantly Pricing

• Free trial: Great for getting the hang of the interface and how tools work. 
• Growth: $37/month for unlimited email warmups and automation essentials like advanced sequences and scheduling.
• Hypergrowth: $97/month for increased monthly limits and advanced automation features like Unibox, global block listing, and automated A/Z testing. 
• Lightspeed: $358/month for all the features.

2. Snov

Snov is multichannel-focused, with particular emphasis on LinkedIn integration for cold email outreach. In addition to email, it offers full LinkedIn automation, allowing you to focus on your core outreach while benefiting from multiple channels.

Snov Feature Highlights

• Deliverability Toolkit: Fully automate your campaign warming and deliverability with just two minutes of setup.
• Email Finder: Automate lead collection and contact information acquisition with this data acquisition tool, which works on websites and Google search pages via a plugin. 
• Sales CRM: A free sales CRM ecosystem that includes an automated data capture tool and a deal timeline.

Snov Pricing

• Trial: Unlimited trial plan with very limited features.
• Starter: $39/month. Adds various automation features, including an AI email assistant, mailbox rotation, and more. 
• Pro: Starts at $99/month, with Pro S, Pro M, Pro L, and Ultra tiers. Incorporate all email automation features and allow for significantly larger campaigns.
• LinkedIn Automation: $69 per account slot on either paid plan.

3. ActiveCampaign

ActiveCampaign combines powerful sales automation with 900+ integrations, including LinkedIn and WhatsApp, enabling sophisticated multi-channel cold email campaigns. The platform's CRM and behavioral triggers let sales teams create personalized workflows that nurture prospects based on their engagement.

ActiveCampaign Feature Highlights

• Sales Routing: Automate lead assignments through the platform to ensure every team member has a streamlined workflow. 
• AI Actions Library: Choose from a library of preset automation actions for your campaign to save time setting up recurring tasks. 
• AI Translations: Extend outreach beyond your team’s language limits with built-in translation features. 

ActiveCampaign Pricing

• Starter: $15/month for basic functionality. 
• Plus: $49/month unlocks base automation features and customer insights.
• Pro: $79/month for advanced automation features like enhanced email orchestration and automated A/B testing.
• Enterprise: $145/month for all features and automation, including CRM integration.

4. Klenty

Klenty offers one-click cold email automation across multiple channels, streamlining repetitive sales tasks. The platform automatically moves prospects through personalized sequences based on their engagement levels, executing different actions like scheduling calls or shifting to new workflows.

Klenty Feature Highlights

• Email Validation: Automatically validate new contacts added to a campaign and then automatically add them to the automated outreach system.
• Liquid Email Templates: Utilize email templates that dynamically change automated email outreach based on how the lead interacts with your initial outreach. 
• Follow-Up Alerts: Receive reminders for leads that are due for follow-up and receive insights into the best time to send automated, personalized messages. 

Klenty Pricing

• Starter: Starts at $60/month for basic features like email rotation, randomized outreach, and task management. 
• Growth: $85/month for CRM integrations, automated import and exports, SMS outreach, and advanced task management. 
• Plus: $119/month for all features, including AI credits for advanced AI automation features like prospect researching, data enrichment, and list building.

5. Reply.io

Reply.io’s approach to cold email automation revolves around its Jason AI SDR technology, which handles entire outreach campaigns while creating hyper-personalized messages based on prospect data.

Reply.io Feature Highlights

• AI Variables: Get more human-like automated email responses with variables that automatically inject personalized details into every email sent to leads. 
• Triggers: Automate tasks based on certain trigger conditions, taking out the manual effort of putting leads through automated sequences manually. 
• Task Flow: Get automated organization and efficiency tools, including the ability to create tasks from semi-automated sequence steps.

Reply.io Pricing

• Email Volume: Starts at $59/month for email automation features. 
• Multichannel: $99/month for multichannel features, including automation for calls, SMS, LinkedIn, and more. 
• Hire Jason AI SDR: Starts at $500/month for Jason AI SDR serving 500 active contacts (scalable). The Enterprise version includes prompt engineering and additional features.
• Agency Plan: Starts at $166/month for full campaign functionality and email automation, with a custom plan to add Jason AI SDR and discounted add-ons. 

6. MailChimp

Mailchimp offers robust email automation with AI-powered features that create personalized customer journeys based on real-time behavior data. It also provides automated lead nurturing sequences and predictive segmentation to guide prospects through sales funnels.

MailChimp Feature Highlights

• Intuit Assist: Use Intuit’s custom AI platform with the built-in Mailchimp integration. 
• Email Builder: Automate designing mobile-ready emails to give your prospects the best possible first impression and ongoing experience.
• Segmentation Tools: Automate audience segmentation and gain superior insights based on available data.

MailChimp Pricing

• Free: Barebones service with no automation options. 
• Essentials: Starts at $13/month for higher limits and additional features, including basic automation flows. Can increase limits for higher pricing. 
• Standard: Marquee plan starting at $20/month, adding on generative AI and expansive automation features.
• Premium: Starts at $350/month for full features and higher limits across the board. 

7. GetResponse

GetResponse delivers comprehensive email automation with AI-powered personalization features that provide high deliverability rates. The platform offers flexible workflow automation that tracks prospect behavior across landing pages and email interactions, automatically scoring leads and applying tags.

GetResponse Feature Highlights

• Automation Templates: Leverage pre-built workflows to launch your outreach campaign and create custom automation templates efficiently. 
• Personalized Journeys: Guides leads and customers through your campaigns and sales funnels based on analytics and customized signals. 
• Website Builder: Automate website creation with a streamlined tool that brings your cold email outreach to market with easy-to-use interfaces. 

GetResponse Pricing

• Starter: Starts from $9/month with basic features, including an AI campaign generator.
• Marketer: Starts from $26/month, adding advanced marketing automation, email delivery scheduling, advanced segmentation, and more. 
• Creator: Starts from $44/month, adding course-based features like an AI Course Creator.
• Enterprise: Custom pricing to add on multichannel tools for SMS and other features.

Key Takeaways

All these tools offer impressive automation capabilities, whether through specialized features or comprehensive suites designed for hands-off campaign management. However, one platform stands out for teams seeking the ultimate no-busywork solution: Instantly.

Instantly delivers a complete automation ecosystem where AI and intelligent workflows are integrated into every aspect of cold email campaigns. Offering automated lead discovery, AI-powered personalization, and waterfall enrichment, Instantly eliminates manual tasks at every stage while maintaining everything within one unified system.

Ready to achieve truly hands-off campaign management? Try Instantly today and transform your cold email process.