Top 8 Klaviyo Alternatives for 2025

Industries today rely significantly on effective email marketing solutions to engage customers, promote products, and drive conversions.

Klaviyo serves as a powerful tool designed for ecommerce businesses that seek to enhance their marketing efforts through email automation and advanced analytics.

However, with the increasing pricing and user dissatisfaction noted in customer reviews, some businesses are exploring Klaviyo alternatives that offer similar or better functionalities at a more attractive cost.

The Problem with Klaviyo

While Klaviyo boasts impressive capabilities, many users have pointed out notable issues, including:

• High pricing models that may not be suitable for small businesses or startups.
• Reports of inconsistent customer support responses which can lead to frustration during critical marketing campaigns.
• Limited flexibility in user interface that might not cater to all marketing strategies.

To better serve your needs, this article aims to explore the top 8 Klaviyo alternatives available in 2025.

Why Should You Look for an Alternative to Klaviyo?

Based on user feedback sourced from G2, Capterra, and GetApp:

• Cost: Many users find Klaviyo to be relatively expensive, especially as their subscriber list grows.
• Customer Support: Concerns about response times and solution effectiveness from Klaviyo’s support teams have been a common pain point.
• User Experience: Some users report that navigating the platform can be challenging, with a steep learning curve for new users.

For a deeper analysis of customer sentiments, feel free to check the reviews on G2.

Top 8 Klaviyo Alternatives for Email Marketing in 2025

1. Brevo – Best for budget-conscious businesses
2. Mailchimp – Best for small businesses getting started
3. Omnisend – Best for omnichannel marketing automation
4. ActiveCampaign – Best for advanced automation capabilities
5. Constant Contact – Best for straightforward email campaigns
6. Drip – Best for ecommerce customer engagement
7. Campaign Monitor – Best for customizable email designs
8. Maestra – Best for unified omnichannel e-commerce marketing

1. Brevo

Best for budget-conscious businesses

Brevo (formerly Sendinblue) stands out as a cost-effective alternative to Klaviyo, offering comprehensive email marketing solutions suitable for startups and small to medium-sized businesses.

With features such as SMS marketing and a built-in CRM, Brevo provides an all-in-one solution that allows you to manage customer relationships seamlessly.

Pros

1. Affordable pricing structures.
2. User-friendly interface.
3. Exceptional integration options for ecommerce platforms.

Cons

1. Limited reporting features compared to larger platforms.
2. Interface may feel basic for advanced users.

Integrations

Brevo integrates with popular platforms such as WooCommerce, Shopify, and WordPress. For a complete list of integrations, visit their integrations page.

Key Features

1. Email Automation: Create automated email sequences based on user behavior.
2. SMS Marketing: Reach your customers through SMS for more engagement.
3. CRM Tools: Centralize customer data to personalize marketing efforts.

Pricing

Brevo offers a tiered subscription model:

1. Free tier: Up to 300 emails/day, basic features.
2. Lite: $15/mo for unlimited emails to up to 1,500 contacts.
3. Premium: Starts at $65/mo with advanced features like phone support.

You can check their pricing page for full details.

2. Mailchimp

Best for small businesses getting started

Mailchimp is a veteran in the email marketing space, making it a popular choice for beginners.

With its user-friendly design, Mailchimp provides extensive features for creating visually appealing email campaigns without the need for extensive technical skills.

Pros

1. Intuitive interface ideal for beginners.
2. Wide selection of templates and design tools.
3. Strong community support and resources.

Cons

1. Pricing can escalate rapidly with larger subscriber lists.
2. Limited automation features compared to other competitors.

Integrations

Mailchimp provides integration with many popular platforms, including Shopify, WordPress, and WooCommerce. For more, visit their integrations page.

Key Features

1. Audience Segmentation: Tailor campaigns based on customer behavior and demographics.
2. Reporting: Extensive analytics to help understand campaign performance.
3. Social Media Integration: Create ads for social media directly from the platform.

Pricing

Mailchimp’s pricing is tiered as follows:

1. Free tier: Allows up to 500 contacts and 1,000 emails/month.
2. Essentials: Starting at $13/mo with more advanced features.
3. Standard: $20/mo offering robust automation functionalities.

For precise pricing, consult their pricing page.

3. Omnisend

Best for omnichannel marketing automation

Omnisend is designed for ecommerce marketers seeking a comprehensive omnichannel approach.

It combines email marketing with SMS and web push notifications to deliver a unified marketing experience.

Pros

1. Strong omnichannel marketing capabilities.
2. Ecommerce-focused features for product recommendations.
3. Detailed reporting and insights.

Cons

1. The learning curve for advanced features may be steep.
2. No discounts for annual plans.

Integrations

Omnisend integrates seamlessly with platforms like Shopify, BigCommerce, and WooCommerce. You can view a full list of integrations here.

Key Features

1. Workflow Automation: Automate communication across multiple channels based on customer actions.
2. Segmentation: Target customers with highly personalized messages.
3. Landing Pages: Create customizable landing pages for campaigns.

Pricing

Omnisend provides a robust model:

1. Free plan: 250 contacts, 500 emails/month, 500 web push
2. notifications, plus a one-time gift of $1 in SMS credits.
3. Standard: $16/month for 500 contacts, 6000 emails/month, unlimited
4. web push notifications, plus a one-time gift of $1 in SMS credits.
5. Pro: $59/month for 2,500 contacts, unlimited email and push
6. notification sends, plus SMS credits each month equal to the price of
7. your monthly plan.

For more details, check the pricing page.

4. ActiveCampaign

Best for advanced automation capabilities

ActiveCampaign excels with its powerful automation and CRM integrations, suitable for businesses looking to enhance customer engagement.

Its robust automation features allow users to create intricate workflows tailored to meet various customer needs.

Pros

1. Extremely detailed automation capabilities.
2. Solid CRM features combined with email marketing.
3. Responsive customer support team.

Cons

1. Pricing can get high with premium features.
2. Interface may seem complex for beginners.

Integrations

ActiveCampaign supports numerous integrations, including Shopify, WordPress, and Zapier. Visit their integrations page for more.

Key Features

1. Email Campaign Management: Organize and manage campaigns effectively.
2. CRM and Sales Automation: Streamline sales processes through effective email sequences.
3. Advanced Segmentation: Highly detailed audience segmentation options.

Pricing

ActiveCampaign’s pricing begins as follows:

1. Lite: Starts at $15/mo for basic features.
2. Plus: $79/mo, starting with advanced features.
3. Enterprise: Custom pricing for large-scale solutions.

You can view their complete pricing on their pricing page.

5. Constant Contact

Best for straightforward email campaigns

Constant Contact offers an easy-to-use platform geared towards businesses looking for a simple yet effective email marketing solution.

With a focus on user experience, it’s a great fit for those who prefer straightforward email campaigns.

Pros

1. Simple and intuitive design.
2. Extensive learning resources and support.
3. Good email deliverability rates.

Cons

1. Fewer automation features compared to competitors.
2. Not as flexible for advanced users.

Integrations

Constant Contact integrates with various tools like Shopify, WordPress, and Eventbrite. For more, check their integrations.

Key Features

1. Social Media Integration: Effortlessly promote campaigns across social networks.
2. Customizable Templates: Choose from a variety of templates to suit any campaign.
3. Event Marketing: Manage events and registrations seamlessly.

Pricing

Constant Contact’s pricing tiers include:

1. Email: Starts at $12/mo for basic email features.
2. Email Plus: $75/mo for more advanced features.

You can see more details on their pricing page.

6. Drip

Best for ecommerce customer engagement

Drip is specifically designed for ecommerce brands, providing tools tailored to boost customer engagement through personalized marketing strategies.

Drip integrates beautifully with ecommerce platforms, allowing stores to utilize customer data effectively.

Pros

1. Ideal for ecommerce brands.
2. Strong customer engagement strategies.
3. Easy integration with leading ecommerce platforms.

Cons

1. Pricier than some alternatives.
2. Limited features for non-ecommerce use cases.

Integrations

Drip integrates with various platforms, including Shopify, WooCommerce, and Magento. Check out their integrations list for more information.

Key Features

1. Custom Workflows: Create tailored workflows for user actions.
2. Ecommerce Segmentation: Target customers based on shopping behavior.
3. Personalization Tools: Use dynamic content and recommendations.

Pricing

Drip offers competitive pricing:

1. Basic: Starts at $39/mo for up to 500 contacts.
2. Advanced: Pricing scales with your contact list and features.

For detailed pricing, see their pricing page.

7. Campaign Monitor

Best for customizable email designs

Campaign Monitor focuses heavily on design, allowing teams to create visually engaging emails while ensuring effective marketing strategies.

It’s an excellent option for marketers interested in extensive customization capabilities.

Pros

1. High-quality email templates.
2. Robust reporting features.
3. Good support resources.

Cons

1. Pricier options for larger email lists.
2. Limited automation compared to competitors.

Integrations

Campaign Monitor integrates with various platforms, including Shopify and WooCommerce. Explore their integrations here.

Key Features

1. Email Builder: Drag and drop email design tools for enhanced creativity.
2. Templates: Wide variety of responsive email templates.
3. Marketing Automation: Set up automated campaigns based on user behavior.

Pricing

Campaign Monitor’s pricing tiers include:

1. Basic: Starts at $11/mo for essential features.
2. Unlimited: $27/mo for advanced features.

You can visit their pricing page for more details.

8. Maestra

Best for unified omnichannel e-commerce marketing

Maestra is a comprehensive all-in-one platform designed specifically for e-commerce brands, combining real-time CDP, email, SMS, push notifications, messengers, site personalization, loyalty, referrals, and paid media optimization under one roof.

With real-time segmentation that scales to millions of contacts and advanced product-based triggers like price drops and low stock alerts, Maestra eliminates the need for multiple disconnected marketing tools.

Pros

1. All-in-one platform eliminating need for multiple tools.
2. Dedicated Customer Success Manager handles strategy, migration, flow setup and optimization.
3. Real-time site personalization with in-session segmentation.
4. Laser-targeted and flexible promotions and loyalty strategies.
5. Transparent pricing and month-to-month billing without cancellation penalties.

Cons

1. Limited reviews and UGC features.
2. No free plan available.

Integrations

Maestra provides 150+ pre-built native integrations across e-commerce platforms (including one-click Shopify setup), marketing and analytics tools, social media channels, and customer support systems.

Custom API integrations are included at no additional cost, ensuring Maestra works seamlessly with any tech stack.

Key Features

1. Omnichannel Flow Builder: Automated journeys across email, SMS, messengers, push notifications, pop-ups, in-apps, and paid media.
2. Real-Time CDP: Granular segmentation with instant updates.
3. Site Personalization: Dynamic pop-ups, 16 product recommendation engines, and embedded content.
4. Integrated Loyalty & Referral Programs: Built-in rewards, promotions, and referral system without third-party tools.

Pricing

Maestra’s pricing includes:

1. Pricing starts: $2,990/mo for up to 150,000 active customer profiles with unlimited emails, site personalization, loyalty programs, and paid media optimization (replaces multiple tools).
2. White-glove service: Dedicated Customer Success Manager for data migration, custom integrations, deliverability optimization, flow design and setup, and ongoing A/B testing.

You can visit their pricing page for more details.

How to Choose the Right Klaviyo Alternative for Your Needs

Selecting the ideal Klaviyo alternative depends on your specific requirements and use case.

Consider these crucial factors:

1. Budget: Determine what you can afford. Some solutions cater to startups with lower pricing.
2. Features: Identify which features are non-negotiable for your business.
3. Ease of Use: Assess the user interface and whether it aligns with your team’s skills.
4. Customer Support: Investigate the support options available in case you need assistance.

Frequently Asked Questions

What are the best Klaviyo alternatives?

The best Klaviyo alternatives include Brevo, Mailchimp, Omnisend, ActiveCampaign, Constant Contact, Drip, and Campaign Monitor, each catering to different needs and budgets.

How does Brevo compare to Klaviyo in terms of pricing and features?

Brevo tends to be more affordable than Klaviyo, providing many features aimed at budget-conscious users and an easy-to-use interface.

Is there a free plan available for Klaviyo and its alternatives?

Klaviyo does not offer a free plan, while some alternatives like Brevo and Mailchimp do have free tiers available to get started.

What are the main features offered by Klaviyo alternatives?

Klaviyo alternatives often include email marketing automation, customer segmentation, CRM integrations, reporting and analytics, and multichannel marketing.

Why is Klaviyo considered expensive for small businesses?

Many small businesses find Klaviyo’s pricing structure becomes prohibitive as their subscriber lists grow, making alternative solution more appealing.

Conclusion

When searching for the right email marketing solution, it’s important to assess your unique business needs, budget, and required features.

Each of the highlighted Klaviyo alternatives can serve different marketing strategies effectively, whether you’re an ecommerce startup or an established brand.