
4 Content Marketing Metric Tiers That Connect Traffic to Revenue
Track the right content marketing metrics for each funnel stage. Real 2026 benchmarks, dark-social attribution fixes, and an AI visibility framework.
Tomas is a growth marketer who has worked with companies like Adobe, Webflow, BigCommerce, Envato and Product Hunt. He's currently Growth Manager at Rewardful (saas.group) and runs Epigraph Media, the modern publishing network for knowledge workers.

Track the right content marketing metrics for each funnel stage. Real 2026 benchmarks, dark-social attribution fixes, and an AI visibility framework.

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90% of users are lurkers who consume content without contributing, 9% engage occasionally by commenting or reacting, and 1% create the vast majority of content.