How to Measure Marketing ROI Without the 5:1 Myth
Measure marketing ROI with the net formula, lock 5:1 as 400%, and run a same-campaign ladder from revenue to incremental margin.
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Articles by Tomas Laurinavicius
Tomas is a growth marketer who has worked with companies like Adobe, Webflow, BigCommerce, Envato and Product Hunt. He's currently Growth Manager at Rewardful (saas.group) and runs Epigraph Media, the modern publishing network for knowledge workers.
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Intent data is packaged behavioral signal that an account is researching a problem, product, or category, used to time outreach before anyone fills a form.
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Account Based Marketing: Assign Tiers, Then Run the Plays
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Content Marketing Statistics: What the 2026 Data Actually Shows
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